How to use social media tools to increase brand awareness, generate buzz, and gather relevant leads. Also includes 5 tips for successfully promoting your business on twitter.
13. Social media is…not just a
marketing tactic….It’s more of a
movement. A philosophy that
brings brands and customers
closer together
through humanization of the
brand and mutual respect.
- Jay Baer, Convince & Convert
14. Why you can’t ignore it
• Social media use growing, search losing
ground (comScore Releases May 2009 U.
S. Search Engine Rankings)
• Search engines can’t see all info on all
networks
• 91% of B2B decision-makers are taking
part in social media; 69% do so for
business purposes
15. What it can do for you
• Generate incoming leads
• Brand awareness
• Position you as expert
• Reputation management & protection
16. The “Secrets”:
• Not easy, based on frequent, good
content
• Long-term strategy
• Not enough by itself
17. SEM
Social
Offline
media
Blog
PR E-mail
Advertising
18. Blog success
Usability
Optimization Commenting
Share/RSS Reading
Conent
19. SEO/PPC
Social Media Compelling offers Track conversions:
Useful content Call to Action Where do they come
Ads Landing pages From, what do they
PR Contact info like
Offline
Visitors Leads Customers
20. Social media: how?
• Goals
• Research
• Build yourself up
• Track
• Be human
• Give and ye shall get