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Secrets of Social Media - presented at IBM Israel for SSVN

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Secrets of Social Media - presented at IBM Israel for SSVN

  1. 1. SSVN July 8, 2009 IBM, Israel Presented by: Miriam Schwab
  2. 2. Secrets of the Social Web: How to Successfully Market Your Business Online
  3. 3. 32 million users
  4. 4. Case Studies
  5. 5. Michael Jackson Dies: Twitter Tributes Now 30% of Tweets Via Mashable
  6. 6. #Gilad on 3 year anniversary
  7. 7. #moonfruit
  8. 8. July 1 on twitter: Via Cornwallseo.com
  9. 9. Social media is…not just a marketing tactic….It’s more of a movement. A philosophy that brings brands and customers closer together through humanization of the brand and mutual respect. - Jay Baer, Convince & Convert
  10. 10. Why you can’t ignore it • Social media use growing, search losing ground (comScore Releases May 2009 U. S. Search Engine Rankings) • Search engines can’t see all info on all networks • 91% of B2B decision-makers are taking part in social media; 69% do so for business purposes
  11. 11. What it can do for you • Generate incoming leads • Brand awareness • Position you as expert • Reputation management & protection
  12. 12. The “Secrets”: • Not easy, based on frequent, good content • Long-term strategy • Not enough by itself
  13. 13. SEM Social Offline media Blog PR E-mail Advertising
  14. 14. Blog success Usability Optimization Commenting Share/RSS Reading Conent
  15. 15. SEO/PPC Social Media Compelling offers Track conversions: Useful content Call to Action Where do they come Ads Landing pages From, what do they PR Contact info like Offline Visitors Leads Customers
  16. 16. Social media: how? • Goals • Research • Build yourself up • Track • Be human • Give and ye shall get
  17. 17. Twitter
  18. 18. Ten ways to decide if your biz should tweet (Social Media Insider) • Domain squatting • Competitiveness • Brand mentions • Sales cycle • Topical mentions complexity • Location mentions • Purchase frequency • Target audience • Retention • Bandwidth
  19. 19. 1.Follow 2.Create 3.Engage 4.Monitor/Track
  20. 20. Fave twitter tools
  21. 21. Thank you! www.illuminea.com mschwab@illuminea.com twitter: @miriamschwab

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