Managing multitudes of media

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This presentation covers some fantastic tools that can help you manage your online presence more easily, through automation, dashboards, or tools that just make your life easier.

Social Media

Follow us! facebook.com/illuminea
Must-haves for managing
multitudes of media
Feb. 26, 2015
Megacomm 2015
By: Miriam Schwab

Follow us! facebook.com/illuminea
9 Years in the WP biz
4 WordCamps organized
120 WP sites built
5 Continents with clients

Follow us! facebook.com/illuminea
Website
Email
Facebook
TwitterInstagram
LinkedIn

Follow us! facebook.com/illuminea
Goals
Lead generation
Sales
Engagement

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CENTRAL CONTROL

Follow us! facebook.com/illuminea
Buffer

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EMAIL MARKETING

Follow us! facebook.com/illuminea
More features
• Automation
• Drip campaigns
• Send time optimization
• Pretty templates
• User-friendly editor
• RSS to email

Follow us! facebook.com/illuminea
FACEBOOK

Follow us! facebook.com/illuminea
TWITTER

Follow us! facebook.com/illuminea
IMAGES

Follow us! facebook.com/illuminea
And 36 more tools….
• http://sproutsocial.com/insights/free-
image-creation-tools/

Follow us! facebook.com/illuminea
Image sizes

Follow us! facebook.com/illuminea
IMAGE OPTIMIZATION

Based on the longitude and
latitude in the EXIF data, you
were not at school that day!

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Batch Purifier Lite - PC

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ImageOptim - Mac
http://imageoptim.com/

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What it does?
• Lossless compression
• Thoroughly removes:
– EXIF
– Photoshop image resources
– Comments
– Thumbnail which may contain parts of
image you cropped
– Other hidden data types

Follow us! facebook.com/illuminea
TRACKING MENTIONS

Follow us! facebook.com/illuminea
What to track?
• Company name
• Brands & products
• Names of people: executives,
management
• URLs
• Industry terms
• Competition

Follow us! facebook.com/illuminea
ANALYTICS

Follow us! facebook.com/illuminea
AUTOMATION

Follow us! facebook.com/illuminea
See Conversion Rates

Follow us! facebook.com/illuminea
Integrate with CRM
http://helpforwp.com/downl
oads/gravity-forms-to-zoho-
crm/
https://wordpress.org/
plugins/gravity-forms-
salesforce/

Follow us! facebook.com/illuminea
THANKS!
illuminea
http://illuminea.com ▪ http://wpgarage.com
@miriamschwab ▪ http://facebook.com/miriamschwab
Slides available at http://illum.in/ourpresentations

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Managing multitudes of media

1. Follow us! facebook.com/illuminea Must-haves for managing multitudes of media Feb. 26, 2015 Megacomm 2015 By: Miriam Schwab

2. Follow us! facebook.com/illuminea

3. Follow us! facebook.com/illuminea 9 Years in the WP biz 4 WordCamps organized 120 WP sites built 5 Continents with clients

4. Follow us! facebook.com/illuminea Website Email Facebook TwitterInstagram LinkedIn

5. Follow us! facebook.com/illuminea

6. Follow us! facebook.com/illuminea

7. Follow us! facebook.com/illuminea Goals Lead generation Sales Engagement

8. Follow us! facebook.com/illuminea 1ST: BRAND!!

10.

11.

12.

13. Follow us! facebook.com/illuminea CENTRAL CONTROL

14. Follow us! facebook.com/illuminea Buffer

15.

16.

17.

18.

19. Follow us! facebook.com/illuminea

20.

21.

22. Chrome

23. Follow us! facebook.com/illuminea

24.

25.

26. Follow us! facebook.com/illuminea EMAIL MARKETING

27. Follow us! facebook.com/illuminea

28. Follow us! facebook.com/illuminea

29. Follow us! facebook.com/illuminea

30. MailChimp

31.

32.

33. Follow us! facebook.com/illuminea More features • Automation • Drip campaigns • Send time optimization • Pretty templates • User-friendly editor • RSS to email

34. Follow us! facebook.com/illuminea FACEBOOK

35.

36.

37.

38.

39. Follow us! facebook.com/illuminea TWITTER

40.

41.

42. Follow us! facebook.com/illuminea IMAGES

43. Follow us! facebook.com/illuminea

44.

45.

46.

47. Follow us! facebook.com/illuminea And 36 more tools…. • http://sproutsocial.com/insights/free- image-creation-tools/

48. Follow us! facebook.com/illuminea Image sizes

49.

50. Follow us! facebook.com/illuminea IMAGE OPTIMIZATION

51. Based on the longitude and latitude in the EXIF data, you were not at school that day!

52. Follow us! facebook.com/illuminea Batch Purifier Lite - PC

53. Follow us! facebook.com/illuminea ImageOptim - Mac http://imageoptim.com/

54. Follow us! facebook.com/illuminea What it does? • Lossless compression • Thoroughly removes: – EXIF – Photoshop image resources – Comments – Thumbnail which may contain parts of image you cropped – Other hidden data types

55. Follow us! facebook.com/illuminea TRACKING MENTIONS

56. Follow us! facebook.com/illuminea What to track? • Company name • Brands & products • Names of people: executives, management • URLs • Industry terms • Competition

57. Follow us! facebook.com/illuminea

58. Follow us! facebook.com/illuminea

59.

60.

61.

62.

63. Follow us! facebook.com/illuminea ANALYTICS

64.

65.

66. Follow us! facebook.com/illuminea AUTOMATION

67. Follow us! facebook.com/illuminea

68.

69.

70. Follow us! facebook.com/illuminea

71. Follow us! facebook.com/illuminea

72. Follow us! facebook.com/illuminea See Conversion Rates

73. Follow us! facebook.com/illuminea Integrate with CRM http://helpforwp.com/downl oads/gravity-forms-to-zoho- crm/ https://wordpress.org/ plugins/gravity-forms- salesforce/

74. Follow us! facebook.com/illuminea

75. Follow us! facebook.com/illuminea THANKS! illuminea http://illuminea.com ▪ http://wpgarage.com @miriamschwab ▪ http://facebook.com/miriamschwab Slides available at http://illum.in/ourpresentations

Editor's Notes

A bit about me and illuminea – how I got started in business and WP
Multipage, conditional, mailchimp

Managing multitudes of media

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Editor's Notes