Social Media Manager's Workshop

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Join top-rated emerging technologies instructor Eric Schwartzman for this two-day interactive session, and receive the latest tip and tricks to help you raise your social media management skills to the next level. Bring along your laptop, and prepare to update your digital communications and improve your social marketing engagement rates.

You’ll also learn how to:

Sell the value of social media to anyone.
Improve the search visibility of your content.
Perform applied social marketing tasks autonomously.
Use free and premium social monitoring platforms.
Prevent a social media crisis.
Publish on Wordpress, iTunes and SoundCloud.
Share via mobile on Instagram, Vine and Ustream.
This is an advanced-skills course designed for management-level practitioners who oversee their organization’s social media communications, as well as individuals who are responsible for implementing social media communications.

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Social Media Manager's Workshop

  1. 1. Social Media Manager’s Workshop by Eric Schwartzman Las Vegas, Nevada April 29-30, 2015 Courtesy Copy Copyright 2015 - All Rights Reserved Social Media Manager's Workshop - May 2015 www.complysocially.com
  2. 2. Salt Lake Olympics Britney Spears What I Did Star Wars 30th Anniversary Pussycat Dolls Academy Awards Courtesy Copy Copyright 2015 - All Rights Reserved Social Media Manager's Workshop - May 2015 www.complysocially.com
  3. 3. What I Do @ericschwartzman Courtesy Copy Copyright 2015 - All Rights Reserved Social Media Manager's Workshop - May 2015 www.complysocially.com
  4. 4. Social Media Strategy !  Selling the Value of Social Media !  Content Marketing !  Social Media Policies !  Employee Ambassador Programs Courtesy Copy Copyright 2015 - All Rights Reserved Social Media Manager's Workshop - May 2015 www.complysocially.com
  5. 5. Selling the Value of Social Media Courtesy Copy Copyright 2015 - All Rights Reserved Social Media Manager's Workshop - May 2015 www.complysocially.com
  6. 6. Person-to-Person Brochures Paid Search Earned Social Networks !  Recorded and Stored !  Discoverable through Search !  Shareable through Social Selling the Value of Social Media Courtesy Copy Copyright 2015 - All Rights Reserved Social Media Manager's Workshop - May 2015 www.complysocially.com
  7. 7. Selling the Value of Social Media Case Study: http://www.ontherecordpodcast.com/chatter Courtesy Copy Copyright 2015 - All Rights Reserved Social Media Manager's Workshop - May 2015 www.complysocially.com
  8. 8. Selling Social Media: Build a Coalition •  Look for early adopters on Linkedin •  Evaluate their sophistication by checking group memberships and recommendations •  Search Google for influencers at your company using Twitter Courtesy Copy Copyright 2015 - All Rights Reserved Social Media Manager's Workshop - May 2015 www.complysocially.com
  9. 9. Selling Social Media: Find Your Competitors Courtesy Copy Copyright 2015 - All Rights Reserved Social Media Manager's Workshop - May 2015 www.complysocially.com
  10. 10. Selling Social Media: Find Your Competitors Courtesy Copy Copyright 2015 - All Rights Reserved Social Media Manager's Workshop - May 2015 www.complysocially.com
  11. 11. Selling Social Media: Find Your Partners Courtesy Copy Copyright 2015 - All Rights Reserved Social Media Manager's Workshop - May 2015 www.complysocially.com
  12. 12. Selling Social Media: Find Your Competitors https://followerwonk.com/bio Courtesy Copy Copyright 2015 - All Rights Reserved Social Media Manager's Workshop - May 2015 www.complysocially.com
  13. 13. Selling Social Media: Compare Social with Mainstream Courtesy Copy Copyright 2015 - All Rights Reserved Social Media Manager's Workshop - May 2015 www.complysocially.com
  14. 14. Selling Social Media: Compare Reach https://siteanalytics.compete.com Courtesy Copy Copyright 2015 - All Rights Reserved Social Media Manager's Workshop - May 2015 www.complysocially.com
  15. 15. Selling Social Media: Look for Impact on Reputation Courtesy Copy Copyright 2015 - All Rights Reserved Social Media Manager's Workshop - May 2015 www.complysocially.com
  16. 16. Selling Social Media: Respect Corporate Culture Courtesy Copy Copyright 2015 - All Rights Reserved Social Media Manager's Workshop - May 2015 www.complysocially.com
  17. 17. Content Marketing Courtesy Copy Copyright 2015 - All Rights Reserved Social Media Manager's Workshop - May 2015 www.complysocially.com
  18. 18. Best Practices: B2C Courtesy Copy Copyright 2015 - All Rights Reserved Social Media Manager's Workshop - May 2015 www.complysocially.com
  19. 19. Comment Policies Source: Monsanto Blog Courtesy Copy Copyright 2015 - All Rights Reserved Social Media Manager's Workshop - May 2015 www.complysocially.com
  20. 20. Sneeze Posts Source: Monsanto Blog 20 http://ow.ly/Mg2Nc Courtesy Copy Copyright 2015 - All Rights Reserved Social Media Manager's Workshop - May 2015 www.complysocially.com
  21. 21. Best Practices: B2B 21 Courtesy Copy Copyright 2015 - All Rights Reserved Social Media Manager's Workshop - May 2015 www.complysocially.com
  22. 22. Best Practices: Top Tactics http://cdn2.hubspot.net/hub/53/file-1589882006-pdf/HubSpot-State-of-Inbound-2015.pdf Courtesy Copy Copyright 2015 - All Rights Reserved Social Media Manager's Workshop - May 2015 www.complysocially.com
  23. 23. Best Practices: Top Tactics http://contentmarketinginstitute.com/2015/01/research-driven-insights-content-marketing/ Courtesy Copy Copyright 2015 - All Rights Reserved Social Media Manager's Workshop - May 2015 www.complysocially.com
  24. 24. Best Practices: B2C Courtesy Copy Copyright 2015 - All Rights Reserved Social Media Manager's Workshop - May 2015 www.complysocially.com
  25. 25. Best Practices: G2C Courtesy Copy Copyright 2015 - All Rights Reserved Social Media Manager's Workshop - May 2015 www.complysocially.com
  26. 26. Organizational Communications Destination Website Twitter & Linkedin YouTube & SlideShare •  News Media •  CGM •  Activists •  Prospects •  Customers Operational Framework for Social Media Courtesy Copy Copyright 2015 - All Rights Reserved Social Media Manager's Workshop - May 2015 www.complysocially.com
  27. 27. 27 Social Media Policies Dept.! Risk! Reward! HR" Existing policy violations; policing" Goodwill with work force; recruiting" IT" Information security; data loss" Reduce network and desktop support requests" Legal" Copyright, free speech, libel and audit trails" Better corp. oversight; tighter controls" Marketing" Aggravate brand fracture" Enable market to self- educate" Customer Service" Perceived productivity loss" Reduce call center demand" PR" Negligible" Unfiltered communications" PA" Negligible" ID opposition points" IR" Selective disclosure" Better shareholder communications" Courtesy Copy Copyright 2015 - All Rights Reserved Social Media Manager's Workshop - May 2015 www.complysocially.com
  28. 28. JUSTIFY

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