Presentation for the Accor Hotel Group in Zaventem Brussels. Focus on Instagram for Travel.

1. 8/10/2019 ACCOR BRUSSELS
INSTAGRAM FOR TRAVEL

2. INSTAGRAM, NEW OR CLICHE?

3. ABOUT INSTAGRAM
Founded in 2010
1 billion active users worldwide (!)
You need: a smartphone + 4G/wifi + some creativity

4. INSTAGRAM = SMARTPHONE-APP

6. INSTAGRAM vs FACEBOOK
Source: Digimeter (2019)

8. INSTAGRAM = SOCIAL NETWORK!
‘Followers’
(not ‘friends’)
Visual social medium
=> photo’s, video
Likes, comments,
(private) messages =>
amount is shown!
Insta-gram => it
happens nòw!

9. HOW POPULAR ARE YOU?

10. INSTAGRAM = VISUAL & MORE!

11. INSTAGRAM STORIES
https://www.socialmediaexaminer.com/instagram-location-stories-and-hashtag-
stories-what-marketers-need-to-know/

12. INSTAGRAM STORIES: USE STICKERS
https://www.socialmediaexaminer.com/instagram-location-stories-and-hashtag-
stories-what-marketers-need-to-know/

14. HIGHLIGHTS AS A PORTFOLIO

15. TELL YOUR STORIES IN YOUR FEED

16. TAKING PICTURES FOR INSTAGRAM

17. TAKE YOUR PICTURES WITH YOUR CAMERA

18. TURN OFF THE FLASH!

19. DO NOT USE THE ZOOM
(or use the telelens in new smartphones)

20. FOCUS & LIGHT

21. DEPTH OF FIELD

22. RULE OF THIRDS

23. RULE OF THIRDS

25. USE A DIFFERENT ANGLE

26. USE THE ‘BURST’

27. USE A FILTER
DOUBLE TAP ON THE FILTER
FOR A ‘WHITE’ FRAME

28. OR USE THE APP SNAPSEED

29. OR THE APP BOOMERANG

30. READ ABOUT INSTAGRAM-PHOTOGRAPHY?
www.smartphonefotografie.be

33. HASHTAGS
Use hashtags (5?)
Instagram
connects through
hashtags
Follow hashtags

34. IT’S ALL ABOUT THE ALGORITHM

35. HASHTAGS!
#ootd #instafashion
#latergram
#tbt #nofilter
#regram #tgif
#foodstagram

36. REGRAM? REPOST-APP!

39. INFLUENCERS

40. THANK YOU!
QUESTIONS?
christophe@ilikemedia.be
@christophetoye
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