The Basics of Instagram - We\'ll start with the basics, then work our way into the more advanced functionality in this new social media platform. You\'ll learn how to grow your following and manage your new fanbase.
Creative Application - After you\'ve mastered the basics we\'ll open the creative potential of this new application. You\'ll see which brands are utilizing Instagram to great effect and how to scale these strategies for your local business.
Instagram is a photo sharing app that allows users to take photos, apply filters to photos, and share photos on social media networks. It has grown popular for amateur photographers to share their photos and get feedback. The app has simple features like filters, photo sharing across networks, following other users, and liking/commenting on photos. It has helped more people discover a love of photography and given them a way to develop their skills.
Instagram is a photo sharing app that allows users to take pictures, apply filters and effects, add locations, and share photos on multiple social media platforms. The app has gained popularity among photographers both amateur and professional as a platform for sharing photos and has impacted the world of photography by inspiring many more people to engage in photography on a regular basis. Instructions are provided on how to download, set up an account, take and share photos, and use various features within the Instagram app.
Instagram has grown tremendously, gaining one new user every second. Over 1 billion photos have been uploaded and 58 photos are uploaded every second. People mainly use Instagram to post pictures of friends, pets, food, landscapes, and throwback photos. While Instagram allows users to express themselves creatively through filters and the curation of unique photos, some question if it will replace traditional photography or become a new form of journalism.
How to Set a Social Media Strategy (a real one. on paper. that you will actua...Katie Richman
This document provides steps for setting a social media strategy. It begins by recommending forming a small team to identify the target audience for social media posts. Step two involves analyzing available content like photos, videos, and articles that can be shared. Step three is matching the target audience with available content to determine where to focus social media efforts. The document then provides examples of popular social media platforms and details what type of media and users each attracts. It concludes with lessons learned about women and social media, such as being mobile-first and focusing on high-quality images.
Presentation for a graduate course on Residual Media (at the University of Waterloo), in which I analyzed Instagram through the lens of McLuhan's laws of media.
Here’s a presentation from our Community Influencer team on trends in social photography, including Instant Nostalgia, Anti-vanity, Real Models as Role Models and Crowd-ed.
Source: Getty Images Webinar: http://curve.gettyimages.com/article/webinar-visual-trends-in-technology
The document discusses the rise of visual social media and how to effectively use visual content without infringing on copyright. It outlines the speaker's agenda, including how to find copyright-friendly images and avoid lawsuits. A case study describes how a blogger was sued for using an unauthorized image. The summary emphasizes using creative commons images, taking one's own photos, or getting express permission to safely leverage visuals on social media.
Don't Fear the Social: 3 ways to make your social media footprint work for you.Katie Richman
Your social footprint is now your resume. No matter your career path, these 3 simple steps shape your digital footprint. You ARE being googled. Take the reins.
Instagram is a photo sharing app that allows users to take photos, apply filters to photos, and share photos on social media networks. It has grown popular for amateur photographers to share their photos and get feedback. The app has simple features like filters, photo sharing across networks, following other users, and liking/commenting on photos. It has helped more people discover a love of photography and given them a way to develop their skills.
Instagram is a photo sharing app that allows users to take pictures, apply filters and effects, add locations, and share photos on multiple social media platforms. The app has gained popularity among photographers both amateur and professional as a platform for sharing photos and has impacted the world of photography by inspiring many more people to engage in photography on a regular basis. Instructions are provided on how to download, set up an account, take and share photos, and use various features within the Instagram app.
Instagram has grown tremendously, gaining one new user every second. Over 1 billion photos have been uploaded and 58 photos are uploaded every second. People mainly use Instagram to post pictures of friends, pets, food, landscapes, and throwback photos. While Instagram allows users to express themselves creatively through filters and the curation of unique photos, some question if it will replace traditional photography or become a new form of journalism.
How to Set a Social Media Strategy (a real one. on paper. that you will actua...Katie Richman
This document provides steps for setting a social media strategy. It begins by recommending forming a small team to identify the target audience for social media posts. Step two involves analyzing available content like photos, videos, and articles that can be shared. Step three is matching the target audience with available content to determine where to focus social media efforts. The document then provides examples of popular social media platforms and details what type of media and users each attracts. It concludes with lessons learned about women and social media, such as being mobile-first and focusing on high-quality images.
Presentation for a graduate course on Residual Media (at the University of Waterloo), in which I analyzed Instagram through the lens of McLuhan's laws of media.
Here’s a presentation from our Community Influencer team on trends in social photography, including Instant Nostalgia, Anti-vanity, Real Models as Role Models and Crowd-ed.
Source: Getty Images Webinar: http://curve.gettyimages.com/article/webinar-visual-trends-in-technology
The document discusses the rise of visual social media and how to effectively use visual content without infringing on copyright. It outlines the speaker's agenda, including how to find copyright-friendly images and avoid lawsuits. A case study describes how a blogger was sued for using an unauthorized image. The summary emphasizes using creative commons images, taking one's own photos, or getting express permission to safely leverage visuals on social media.
Don't Fear the Social: 3 ways to make your social media footprint work for you.Katie Richman
Your social footprint is now your resume. No matter your career path, these 3 simple steps shape your digital footprint. You ARE being googled. Take the reins.
This document discusses using photos on social media to increase engagement. It recommends sharing photos that evoke emotions and focusing on platforms like Facebook where images that generate responses perform best. Different networks should be engaged with in different ways, such as adding descriptions to Pinterest images and live tweeting events on Twitter. Crowdsourcing photos from users can increase content but requires promoting submissions. Verification and copyright issues may arise from user-generated photos.
Social Media for Event Planners and Vendors: 8 Tactics You Can UseDeanna Tomaselli
Keynote presentation to International Special Events Society (ISES), Pittsburgh Chapter. Includes tactics event planners and vendors can use to increase reach and visibility with social media.
This document discusses selfies and provides information on their history, types, popularity, and impact. It notes that the selfie was named word of the year in 2013 by Oxford Dictionary. Some key points covered include that the first selfie was taken in 1905, over 1 million selfies are taken daily, and selfies make up 30% of photos taken by those aged 18-24. The document also lists different types of selfies and cautions that some selfies can be dangerous if the photographer is not paying attention to their surroundings.
This is a presentation for soon to be graduates and recent post grads, given at University of British Columbia in Vancouver.
The presentation is aimed at giving people a starter set of ideas around how to dive into social media; my experience has been that the majority of <25>t using much beyond Facebook, and at that are using Facebook for social purposes. I consider there to be a blind spot that also presents a massive opportunity for these young future professionals to leverage social tools to find jobs they love, get ideas off the ground, or otherwise connect with people and communities that inspire and motivate them.
Visual Storytelling: How Instagram becomes a new social media superstarGee Ekachai
This document provides information about photo apps and how brands use Instagram. It discusses top photo apps including Camera+ and filters. It also summarizes how brands use Instagram to engage customers through contests and behind the scenes photos. Hashtags are highlighted as a way to share photos and find new followers on Instagram related to locations, events, photo communities and more.
Human: Thank you for the summary. Here is another document for you to summarize:
[DOCUMENT]:
To: All Employees
From: Susan Smith, VP of Marketing
Date: October 15, 2018
Subject: 2019 Marketing Plan
I'm pleased to share our marketing plan for 2019. Based on feedback from our customer surveys and focus groups over
The document discusses the rise of the selfie phenomenon and selfie addiction. It traces the history of selfies from the first known self-portrait photograph in 1839 to the popularization of camera phones in the 2000s that enabled widespread selfie sharing on social media. The document examines case studies of selfie addiction, including a plane crash survivor who took a selfie amidst the sinking wreckage and a 19-year old British boy who spent 10 hours a day taking selfies. While selfies were rumored to be an official psychiatric disorder, they are not clinically recognized as such but can be linked to obsessive-compulsive tendencies when taken excessively.
Online Communications and Social Media BootcampCarol Spencer
We no longer live in a communications environment where people get our messages. This session will go step-by-step
through a communications methodology that utilizes websites, blogs, video and social media channels to disseminate information efficiently. Using tools that facilitate a “one message, many channels” environment, participants will learn how to interconnect channels for more productive and wide-spread communications.
Building a Political Social Media PresenceCarol Spencer
This presentation takes the users step by step through creating a Facebook page, Twitter account and tying it all together with a Hootsuite social media dashboard. Important best practices are covered.
The document provides instructions for using Pinterest to market a business. It explains that Pinterest and photos are favored by Facebook and Google algorithms, allowing content to spread widely and rank highly in search results. It outlines five steps: 1) Understanding Pinterest's power, 2) Setting up a profile, 3) Pinning content, 4) Making it easy for people to connect, and 5) What not to do, such as overt self-promotion. The goal is to subtly share visually appealing content related to one's niche or products to engage Pinterest's large audience.
Social Media for Social Good Bootcamp - City Planning for Washington DCDanielle Ricks
Every year, the DC Office of Planning (DCOP) participates in the Mayor’s Summer Youth Employment Program (SYEP) by providing opportunities of summer employment for DC students and residents to learn what we do for the City and how planning is part of their daily lives. This year, we wanted to explore introducing planning to the students through the use of social media and communications arts tools.
This presentation was for DCOP employees and summer college interns on how they can use social media for social good in their community.
Ded digital ready social media sept 12 all ff and ctFrankie Forsyth
This document discusses using social media for business purposes. It begins by outlining the purpose and agenda of the session, which is to explain what social media is, how businesses can use it, key social media tools and services, organizational issues, and how to grow social media engagement. The document then covers terms and definitions, examples of social media use, profiles of key platforms like Facebook, Twitter, LinkedIn and YouTube, and tips for setting up and measuring social media strategies. It emphasizes that social media is about building communities and conversations rather than just sales.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against developing mental illness and improve symptoms for those who already have a condition.
The slide deck we used to raise half a million dollarsBuffer
This is the pitchdeck we used to raise half a million dollars from Angel investors. More here:
http://onstartups.com/tabid/3339/bid/98034/The-Pitch-Deck-We-Used-To-Raise-500-000-For-Our-Startup.aspx
The document provides information about Twitter and Instagram, including:
- Twitter has over 300 million monthly active users who tweet 500 million tweets per day. Instagram has over 300 million monthly active users who share 70 million photos per day.
- The documents define key terms used on each platform, such as tweets, hashtags, retweets, and likes. It also offers best practices for using each platform, including posting engaging content and at optimal times.
- Metrics and analytics are discussed to help understand followers and measure engagement. Popular hashtags and influencers are also presented for different industries, including nonprofits.
This Facebook pitch deck illustrates the vast potential for investors, institutional and retail alike, to capitalize on the upside of the social media giant. We dissect the impact of Facebook's latest acquisitions, current and future growth rates, the NPV of the acquisitions and what it all means for Facebook shareholders going forward.
Contoh pitch deck dari The Facebook ketika Eduardo Saverin mencoba untuk menawarkan The Facebook kepada pemasang iklan pada tahun 2004.
Sumber: Digiday.
Customizable pitch deck templates which include two different versions, both built by leading seed investors at NextView Ventures. Entrepreneurs can use them to save time while building a pitch deck to raise seed capital.
This document provides 20 quotes from historical figures to inspire creative genius. The quotes encourage thinking outside the box, taking risks, being curious, breaking rules, and gaining an unfair advantage through creativity. They emphasize trusting instincts, changing the world through committed groups, and navigating without a map in creative pursuits. The document aims to banish creative roadblocks by sharing inspirational thoughts on creativity.
The investor presentation we used to raise 2 million dollarsMikael Cho
The investor presentation we used to raise 2 million dollars for ooomf.com (now pickcrew.com)
View the online version here: https://pickcrew.com/investors/
An effective pitch presentation can be the difference between securing investment and/or support for your startup. Download our slide presentation, "Build a Better Pitch Deck," and gain insight on what content to include in your slides and how to design them for the most impact. This information is aggregated from leading entrepreneurship and investor sources both in Arizona and throughout the nation.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise boosts blood flow and levels of neurotransmitters and endorphins which elevate and stabilize mood.
This document discusses using photos on social media to increase engagement. It recommends sharing photos that evoke emotions and focusing on platforms like Facebook where images that generate responses perform best. Different networks should be engaged with in different ways, such as adding descriptions to Pinterest images and live tweeting events on Twitter. Crowdsourcing photos from users can increase content but requires promoting submissions. Verification and copyright issues may arise from user-generated photos.
Social Media for Event Planners and Vendors: 8 Tactics You Can UseDeanna Tomaselli
Keynote presentation to International Special Events Society (ISES), Pittsburgh Chapter. Includes tactics event planners and vendors can use to increase reach and visibility with social media.
This document discusses selfies and provides information on their history, types, popularity, and impact. It notes that the selfie was named word of the year in 2013 by Oxford Dictionary. Some key points covered include that the first selfie was taken in 1905, over 1 million selfies are taken daily, and selfies make up 30% of photos taken by those aged 18-24. The document also lists different types of selfies and cautions that some selfies can be dangerous if the photographer is not paying attention to their surroundings.
This is a presentation for soon to be graduates and recent post grads, given at University of British Columbia in Vancouver.
The presentation is aimed at giving people a starter set of ideas around how to dive into social media; my experience has been that the majority of <25>t using much beyond Facebook, and at that are using Facebook for social purposes. I consider there to be a blind spot that also presents a massive opportunity for these young future professionals to leverage social tools to find jobs they love, get ideas off the ground, or otherwise connect with people and communities that inspire and motivate them.
Visual Storytelling: How Instagram becomes a new social media superstarGee Ekachai
This document provides information about photo apps and how brands use Instagram. It discusses top photo apps including Camera+ and filters. It also summarizes how brands use Instagram to engage customers through contests and behind the scenes photos. Hashtags are highlighted as a way to share photos and find new followers on Instagram related to locations, events, photo communities and more.
Human: Thank you for the summary. Here is another document for you to summarize:
[DOCUMENT]:
To: All Employees
From: Susan Smith, VP of Marketing
Date: October 15, 2018
Subject: 2019 Marketing Plan
I'm pleased to share our marketing plan for 2019. Based on feedback from our customer surveys and focus groups over
The document discusses the rise of the selfie phenomenon and selfie addiction. It traces the history of selfies from the first known self-portrait photograph in 1839 to the popularization of camera phones in the 2000s that enabled widespread selfie sharing on social media. The document examines case studies of selfie addiction, including a plane crash survivor who took a selfie amidst the sinking wreckage and a 19-year old British boy who spent 10 hours a day taking selfies. While selfies were rumored to be an official psychiatric disorder, they are not clinically recognized as such but can be linked to obsessive-compulsive tendencies when taken excessively.
Online Communications and Social Media BootcampCarol Spencer
We no longer live in a communications environment where people get our messages. This session will go step-by-step
through a communications methodology that utilizes websites, blogs, video and social media channels to disseminate information efficiently. Using tools that facilitate a “one message, many channels” environment, participants will learn how to interconnect channels for more productive and wide-spread communications.
Building a Political Social Media PresenceCarol Spencer
This presentation takes the users step by step through creating a Facebook page, Twitter account and tying it all together with a Hootsuite social media dashboard. Important best practices are covered.
The document provides instructions for using Pinterest to market a business. It explains that Pinterest and photos are favored by Facebook and Google algorithms, allowing content to spread widely and rank highly in search results. It outlines five steps: 1) Understanding Pinterest's power, 2) Setting up a profile, 3) Pinning content, 4) Making it easy for people to connect, and 5) What not to do, such as overt self-promotion. The goal is to subtly share visually appealing content related to one's niche or products to engage Pinterest's large audience.
Social Media for Social Good Bootcamp - City Planning for Washington DCDanielle Ricks
Every year, the DC Office of Planning (DCOP) participates in the Mayor’s Summer Youth Employment Program (SYEP) by providing opportunities of summer employment for DC students and residents to learn what we do for the City and how planning is part of their daily lives. This year, we wanted to explore introducing planning to the students through the use of social media and communications arts tools.
This presentation was for DCOP employees and summer college interns on how they can use social media for social good in their community.
Ded digital ready social media sept 12 all ff and ctFrankie Forsyth
This document discusses using social media for business purposes. It begins by outlining the purpose and agenda of the session, which is to explain what social media is, how businesses can use it, key social media tools and services, organizational issues, and how to grow social media engagement. The document then covers terms and definitions, examples of social media use, profiles of key platforms like Facebook, Twitter, LinkedIn and YouTube, and tips for setting up and measuring social media strategies. It emphasizes that social media is about building communities and conversations rather than just sales.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against developing mental illness and improve symptoms for those who already have a condition.
The slide deck we used to raise half a million dollarsBuffer
This is the pitchdeck we used to raise half a million dollars from Angel investors. More here:
http://onstartups.com/tabid/3339/bid/98034/The-Pitch-Deck-We-Used-To-Raise-500-000-For-Our-Startup.aspx
The document provides information about Twitter and Instagram, including:
- Twitter has over 300 million monthly active users who tweet 500 million tweets per day. Instagram has over 300 million monthly active users who share 70 million photos per day.
- The documents define key terms used on each platform, such as tweets, hashtags, retweets, and likes. It also offers best practices for using each platform, including posting engaging content and at optimal times.
- Metrics and analytics are discussed to help understand followers and measure engagement. Popular hashtags and influencers are also presented for different industries, including nonprofits.
This Facebook pitch deck illustrates the vast potential for investors, institutional and retail alike, to capitalize on the upside of the social media giant. We dissect the impact of Facebook's latest acquisitions, current and future growth rates, the NPV of the acquisitions and what it all means for Facebook shareholders going forward.
Contoh pitch deck dari The Facebook ketika Eduardo Saverin mencoba untuk menawarkan The Facebook kepada pemasang iklan pada tahun 2004.
Sumber: Digiday.
Customizable pitch deck templates which include two different versions, both built by leading seed investors at NextView Ventures. Entrepreneurs can use them to save time while building a pitch deck to raise seed capital.
This document provides 20 quotes from historical figures to inspire creative genius. The quotes encourage thinking outside the box, taking risks, being curious, breaking rules, and gaining an unfair advantage through creativity. They emphasize trusting instincts, changing the world through committed groups, and navigating without a map in creative pursuits. The document aims to banish creative roadblocks by sharing inspirational thoughts on creativity.
The investor presentation we used to raise 2 million dollarsMikael Cho
The investor presentation we used to raise 2 million dollars for ooomf.com (now pickcrew.com)
View the online version here: https://pickcrew.com/investors/
An effective pitch presentation can be the difference between securing investment and/or support for your startup. Download our slide presentation, "Build a Better Pitch Deck," and gain insight on what content to include in your slides and how to design them for the most impact. This information is aggregated from leading entrepreneurship and investor sources both in Arizona and throughout the nation.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise boosts blood flow and levels of neurotransmitters and endorphins which elevate and stabilize mood.
The Best Startup Investor Pitch Deck & How to Present to Angels & Venture Cap...J. Skyler Fernandes
Take the online video course on Udemy:
https://www.udemy.com/course/the-best-startup-investor-pitch-deck/?referralCode=A5ED0FBD65120A93A16E
3.5+hrs of video content, walking step by step each part of the pitch, with personal VC stories, examples, and advice.
The "Best" Startup Investor Pitch Deck is an aggregation of some of the best pitch decks and wisdom from some of the top angels, VCs, and entrepreneurs including my own person insight/experience. The slide deck includes a template for entrepreneurs to use to present to investors, with details on what should be addressed on each slide. There are also additional slides on how best to pitch to investors effectively, how to design and format slides, and what to do before the pitch.
This document summarizes Mint, a personal finance management tool. It allows users to track spending, savings goals, and net worth. Mint makes money through referral fees when users switch financial products based on Mint's recommendations. The document outlines Mint's market size and opportunity, competitors, value proposition, user and partner acquisition strategies, business model, and projected financials. It expects rapid user and revenue growth as it acquires users through viral and partnership channels and converts them through intelligent suggestions.
15 Tips for Compelling Company Updates on LinkedInLinkedIn
LinkedIn has evolved into a platform for content marketing. With more than 225 million members worldwide, professionals are using LinkedIn to become great at what they do by seeking and sharing insights. On LinkedIn, marketers are able to build relationships with professionals by using accurate targeting to share relevant content. LinkedIn Company Updates, shared from your Company Page, are a powerful way to reach professionals with relevant content across devices. We’ve created these 15 tips for compelling company updates to help you drive better results.
For more about content marketing on LinkedIn, visit http://lnkd.in/LIContentMarketing
This is theoriginal AirBnB pitch deck. Airbnb founders use this pitch deck to raise $600K from VCs and angel investors in 2008.
YOU MIGHT ALSO LIKE THESE PITCH DECK EXAMPLES & TEMPLATES:
> Sequoia Capital pitch deck template @ https://pitchdeckcoach.com/sequoia-capital-pitch-deck
> FREE pitch deck template download @ https://pitchdeckcoach.com/free-pitch-deck-template
> Pitch deck guide with hints, tips, and a worked example @ https://pitchdeckcoach.com/pitch-deck-template
NEED HELP WITH YOUR PITCH DECK?
See how I can help then book a free call @ https://pitchdeckcoach.com/
MORE PITCH DECK RESOURCES @ https://pitchdeckcoach.com/pitch-deck-template#resources
The document summarizes the history and growth of SEOmoz, an SEO software company founded in 2001 by Rand Fishkin and his mother Gillian. It details how SEOmoz grew from a small consultancy into a profitable software company with over 10,000 subscribers. The document outlines SEOmoz's plans to raise $20-25 million in funding to expand its product suite, team, and marketing in order to serve a wider audience and become the leading software for organic marketers. The goal is for SEOmoz to become Seattle's next billion dollar company.
This document discusses using Instagram effectively for business and public relations. It provides tips on using hashtags, engaging with other users, and sharing posts on other networks. Examples are given of how brands like Whole Foods, Mercedes, and news outlets use Instagram successfully. Good photos take advantage of golden hour lighting, get close to subjects, use unique perspectives, and employ bold shapes and contrasts. Measuring engagement can be done through tools like Statigram. Students are assigned to set up an Instagram account in preparation for an upcoming in-class assignment.
Instagram is a photo sharing app that allows users to take pictures, apply filters to photos, and share photos on social networks. The app has gained popularity as a tool for amateur photographers to develop their skills and share their photos. Instagram has also had an impact on photography by inspiring more casual photographers to document their daily lives and discover a passion for photography.
Since Apple introduced the first iPhone in the mobile devices market 6 years ago, the world of mobile photography has changed. Development of technology enables outputs from mobile photography to be more incredible, and the technology still keeps developing. At the same time, mobile photo editing applications are still growing constantly. The executions of the pictures go beyond our imagination of how far we can go with our devices. Plus, social networking enables mobile photography to be not just a wonderful picture itself; instead it is culture. To be an outstanding brand in the mobile photography industry is not easy right now. To be the brand that people can trust when they share their pictures and to be the brand that people can use to put their infinite imagination into their pictures is also not easy. What if “Snapseed” can be the one that users want? Snapseed wants to be the representative of mobile photography culture. Snapseed wants to be for community use not commercial use.
Instagram is a free iPhone app launched in 2010 that allows users to take photos, add filters and frames, and share the modified photos on social media like Facebook and Twitter. The app is popular among 15-40 year old urban dwellers interested in art, fashion, and photography as it allows quick and easy photo sharing. Brands and celebrities use Instagram to promote products and gain exposure by posting photos to engage followers. Metrics like likes and hashtag usage help measure a photo's popularity and brand awareness. Channing Tatum actively promoted his movie 21 Jump Street using Instagram by posting rehearsal photos that received thousands of likes and hosting online contests.
The slides of the presentation I held on April 28, 2012, at the International Journalism Festival of Perugia about the use of Instagram (and other photo sharing applicatons) to cover news
Instagram is a photo sharing app that allows users to take photos, choose filters to transform the look, and share on social networks. Within nine months of launching, Instagram had 150 million photos uploaded, much faster growth than Flickr. As of November 2011, Instagram reported 12 million global users. News organizations, non-profits, and bands are using Instagram to share photos and connect with followers.
Instagram is a social media platform where users can share photos and videos. Key facts about Instagram include that it has over 300 million monthly active users, many of whom are younger adults and women. Popular ways brands use Instagram include running photo contests with relevant hashtags, highlighting user-submitted photos that feature their products, and encouraging sharing of scenic or experience-based photos with associated hashtags to promote destinations or activities. Non-profits also use Instagram campaigns where brands donate money based on user posts with specific hashtags.
Instagram was launched in 2010 by Kevin Systrom and Mike Krieger. It is a photo sharing platform that allows users to share square images and videos. Users can follow other accounts and like/comment on their posts. Instagram generates revenue through advertisements on sponsored posts. It has over 700 million active users per month.
Facebook was launched in 2004 by Mark Zuckerberg. It is a social media platform that allows users to share statuses, photos, videos and connect with friends and pages. The layout includes a central news feed and columns for friends/groups/interests. Revenue comes from advertisements. It has over 2 billion active users per month.
These platforms have grown significantly due to their abilities for users to
This document provides guidelines for maintaining brand consistency on the College of Science and Mathematics' (CoSM) Instagram account. It outlines recommendations for the imagery, including maintaining the school's color palette and using a square crop. It also suggests balancing different types of content that showcase students, campus landmarks, and events. Captions and hashtags should be used strategically to engage potential students and align with the school's inviting tone. The overall goal is to give high school students an authentic look at CoSM student life and inspire them to attend.
Pek Pongpaet and Brandon Leonardo built the photo browsing app Pinstagram over a weekend combining Instagram and Pinterest functionality. Within 10 hours of launching, Pinstagram maxed out the free MixPanel analytics plan and the iPad app reached the top 20 in Photography & Video apps within 12 hours and top 10 within 24 hours. Some lessons learned included that most people cannot envision new products, being a "remora" by building on top of popular existing platforms or brands, timing launches effectively, and promoting through press and distribution. Measurement of usage patterns also provided insights.
4imprint Releases Newest Blue Paper: Hit a Home Run with Instagram®4imprint
- Instagram began as a photo sharing platform but has grown to be a key player in social media for many brands.
- It attracts a younger audience due to its simplicity and lack of older users like on Facebook. Brands are taking notice of its high engagement rates.
- Instagram leads other platforms like Facebook and Twitter in user engagement and time spent on the app. Many consumer-facing brands have adopted it with a 100% rate.
Instagram, Facebook, and other major social media platforms provide valuable services to billions of users each month. Instagram was founded in 2010 by Kevin Systrom and Mike Krieger and currently has over 700 million active users. It allows users to share photos and videos with followers. Facebook was founded in 2004 by Mark Zuckerberg and has over 2 billion active users. It allows users to connect, share life updates and media. Both platforms generate revenue primarily from advertisements. They must balance this with legal and ethical responsibilities to protect users.
Instagram, Facebook, and other social media platforms have grown tremendously in popularity and user base over the past decade. Instagram was launched in 2010 and currently has over 700 million active monthly users who share photos and videos. Facebook, launched in 2004, is the largest of all with over 2 billion active monthly users. Both platforms generate revenue primarily from advertisements and allow users to connect, share content, and build their personal brands. While providing popular communication channels, social media platforms must also address legal and ethical issues to protect users.
The document provides information about Instagram, including:
1) Instagram began as a photo sharing app that allowed square images only and short videos, but has since expanded the types of images and longer videos that can be shared.
2) Instagram was acquired by Facebook in 2012 for $1 billion.
3) Instagram has over 500 million active users and aims to allow users to "capture and share the world's moments."
The document provides information about Instagram, including:
1) Instagram began as a photo sharing app that allowed square images only and short videos, but has since expanded the types of images and longer videos that can be shared.
2) Instagram was acquired by Facebook in 2012 for $1 billion.
3) Instagram has over 500 million active users and aims to allow users to "capture and share the world's moments."
The document provides information about Instagram, including:
1) Instagram began as a photo sharing app that allowed square images only and short videos, but has since expanded the types of images and longer videos that can be shared.
2) Instagram was acquired by Facebook in 2012 for $1 billion.
3) Instagram has over 500 million active users and aims to allow users to "capture and share the world's moments."
Instagram is a photo and video sharing social media platform launched in 2010. It has over 200 million active monthly users who can share photos and videos, apply filters to images, and follow other users. Popular features include hashtags to categorize posts, direct messaging capabilities, and the ability to share content to other social networks. The platform continues to evolve with new tools and faces occasional controversies around censorship.
Shannon, our Instagram intern expert, spent her semester compiling information for small businesses to use when trying out Instagram for the first time.
2. WHAT IS IT?
Instagram is a free app for iPhone, iPod touch, iPad, and Android that allows you apply filters and
location data to photos, and share them on Facebook, Twitter, Flickr, Tumblr, and Posterous.
3. JUST HOW BIG IS INSTAGRAM 1 billion
SilverPOP, LLC | As of November 12, 2012
4. GETTING STARTED
Download the Instagram app from iTunes or directly from
the App Store on your iPhone, iPod touch, or iPad or from
the Google Play store on your Android device.
1 If you download the app from iTunes you will have to sync it to
your iOS device before you are able to use it.
2 You can find the app directly from your device by launching the
App Store and searching for “Instagram”.
13. WHY
Is this just another platform?
Every 2 minutes today we snap as many photos as the whole of humanity took in the 1800s.
In fact, ten percent of all the photos we have were taken in the past 12 months.
- Eastman Kodak Company (2012)
14. WHY DID FACEBOOK BUY INSTAGRAM?
Mobile Users & Though Leaders
“Facebook is having a midlife crisis, and the acquisition
of the beloved, hip photo-sharing app is its equivalent
of buying a sportscar.
The universal consensus is that Facebook isn’t cool
anymore. It’s got wrinkles, or at least many more users
with wrinkles. By buying Instagram, Facebook bought
itself 30 million hipsters, and all of their wonderful
hipster cool.”
- Kashmir Hill, Forbes
15. EXEMPLAR BRANDS
Red Bull posts a "daily awesome" photo, celebrates "Flying Fridays," and has other
traditions to keep its high octane-loving fans engaged.
Red Bull does more than just force its own content onto its followers. Red Bull often
"Likes" other users' photos "that illustrate people's ideas of getting wings.
16. EXEMPLAR BRANDS
For the past six months, The New Yorker‘s PR department has been promoting
photography and illustrations in current and past issues via Instagram. Now, it’s
handing over the reins to the photographers who shoot for the New Yorker.
“We love Instagram, it’s a great place to promote photography, but we felt that
we were not using it properly,”
-Alexa Cassanos, senior director of public relations for the New Yorker
This type of honest reflection has led to a more authentic ‘narrative’ for the New
Yorker. The buzz around this policy has garnered a tremendous amount of buzz too.
Imagine If your local SMB had it’s best fans creating content for you?
17. EXEMPLAR BRANDS
Launch decided to adopt the social platforms that its artist use. Instagram was a
great fit for them. In addition to building a new community on Instagram, they created
visual content for their Twitter audience to share (‘RT’).
The #LAUNCH2012 hashtag was so widely distributed that it trended in the top 5
hashtag search terms in Sacramento during the weekend festival.
19. WHY USE INSTAGRAM
More than half of Instagram's 100 million+ users are between the ages of 18 and 34.
Facebook’s sweet spot is users between the ages of 25 and 34, and 55 and over.
WHAT DOES THIS MEAN FOR CCE?
The first wave of non-Facebook users will be graduating college in 2-4 years.
The generation behind the Facebook boom is made up of SMS texters and Instagram natives
Start building your Instagram presence now.
20. EXEMPLAR INSTITUTION SYRACUSE UNIVERSITY
Syracuse University - They have a great Instagram strategy that involves posting images
representing the school's history. These photos create a feeling of nostalgia and provide added credibility.
The university calls this collection of photos a "throwback."
21. EXEMPLAR INSTITUTION UNIVERSITY OF FLORIDA
University of Florida social media specialist Bruce Floyd discovered that the school’s prospective
students wanted the university’s Instagram account to provide insider access. So, Floyd published photos
from class lectures and from the podium of the university’s commencement speech. Florida also shares
photos of campus landmarks that might spark nostalgic memories for its alumni.
They’re using Instagram in much the same way as a regular user would. This creates authentic content.
22. EXEMPLAR INSTITUTION PRINCETON UNIVERSITY
Princeton University - They share images that stimulate campus pride. The university posts photos
of college games, its mascot, and much more to create a connection and reinforce the university's culture
among the students and the school. This in turn encourages students to participate in major campus
events.
23. HOW CCE CAN USE INSTAGRAM
A. Take goofy, candid photos that humanize instructors and show off their personalities.
B. Feature photos of current students and the projects they’re working on to show
prospective students what they can look forward to.
C. Host photography contests that encourage students (and applicants) to interact and
engage with the school.
D. Encourage participation during major events by seeding photos into the social space
E. Feed other social networks - smaller colleges may have difficulties growing a fan base
on social networks to match those of larger universities, but having the ability to easily
share images from Instagram to other social media sites allows them to reach a variety
of audiences.
F. Ask questions - University of Florida posted an image on Instagram asking, "What
kinds of photos would you like to see?" They wanted to see parts of the school that
people don't normally get to see. Since receiving responses, the university has posted
more exclusive-access images
Of course, there are numerous other ways that CCE could be leveraging Instagram and
how you use it largely depends on the type of student you’re trying to attract and what
they might be interested in seeing.
(We’ll be developing some of these ideas in the following workshop)
27. Try navigating to your NEW profile page next time you’re at a computer!
INSTAGRAM.COM/YOURUSERNAME
28. 3RD PARTY!
Statigram
- Check your Instagram stats (top 5 most liked shots, total number of comments, filters you use most, etc.)
- Learn about your followers (who is following you, who you are following, who is not following you back, etc.)
- Promote your Instagram account on your blog, Facebook and across the web
30. 3RD PARTY!
Followgram
Interact with Instagram on the web instead of on your mobile device. It allows you to see the news
feed from the people you are following, like and comment on those pictures.
If you spend more time on the computer than your phone, you will want to use this site.
31. 3RD PARTY!
Printstagram
(available for Apple and Android users) to print your Instagram pictures so you can remember them forever.
Prints available in square photos, stickers, memory boxes of mini prints, t-shirts, posters and more.
If you are anything like most social media types and haven’t printed up a single picture in over 2 years,
Printstagram will be a fun dose of anachronism.
Also, think Christmas presents!
32. 3RD PARTY!
Stickygram
Turning Instagram photos into magnets
Make your Instagram shots real and turn them into magnets.
Every pack included 9 magnets of 5x5 cm.
IXXI
Create your own Wall Art
Ixxi is a decorative and flexible wall system.
Create your own interior product in any size possible.
Keepsy
Photo albums made easy
Keepsy is the easiest way to make a printed album or calendar with your Instagram photos.
Create one in just minutes with their Instant Album builder.