What are the new trends on Instagram in 2019? Discover why IG is the center of your communication strategy, case studies, and 5 tips + BONUS to learn more about Instagram.

1. INSTAGRAM
HACKS FOR
BUSINESSES
2019
presented by:

2. Social media is here.
It’s not a passing
fad.
Be where your
customers are:
on social media.

3. SILVIA
ABOUT
IG Influencer
@Justravelife
Founder & IG Expert
InstaSocialBiz
Bodha Media

5. SOCIAL SELLING

6. SOCIAL
SELLING
"Social selling is a way for
sales teams to use social
media to connect with
prospects, and provide them
with value. Consider it similar
to lead nurturing, in the sense
that your goal is to engage
buyers on an on-going, long-
term basis. And this
engagement definitely pays
off."
-FORBES-

7. 500million+ Insta Accounts
Active Every Day
60%of Users First Heard
About a Product On
Instagram
30%of Users Bought Something
They Discovered on
Instagram
80%of Insta Users Follow a
Business Account
Data by Jumpermedia.co

8. STRATEGY

9. 6 REASON WHY IG
Community Insights Competition
Storytelling Visual Content Hashtags

10. INSTAGRAM
IS KING
For many B2C businesses
Instagram can be
considered as the
centerpiece of the all
communication strategies.

11. ONLINE
FIRST
MOBILE
FIRST
INSTAGRAM
FIRST

12. Photography & Editing
VISUAL COMMUNICATION
Cultivate a Community
COPYWRITING
BRAND IDENTITY
ADVERTISING
DATA ANALYSIS
AFFILIATE MARKETING
Get Market Insights
SOCIAL MEDIA
MANAGEMENT
Create a Logo,
Visual Identity
Promote your business
Choose a Tone of Voice,
Persuasive Communication
Collaborate
YOUR COMMUNICATION
STRATEGY IN AN IG POST

13. CUSTOMER JOURNEY
AWARENESS ENGAGEMENT CONVERSION REFERRAL
Discovery of the
product on the
Instagram page of
an Influencer/friend
Follow, Comment, Like,
Direct Message the
brand account
Product purchase
directly on Instagram
or booking via direct
message
Posting, sharing about
the Product/service
enables awareness for
additional Customers.

14. CASE STUDIES

15. @FOURSEASON
01
Four Seasons enjoys more interactions
on Instagram than any other luxury
hotel brand, broadcasting a balance of
its own imagery and user-generated
content.
Followers encouraged to tag their
posts #FourSeasons, and the best-of-
the-best make the feed.
The brand offers smart examples of
how to intertwine video and multiple
images in a single post for layered
storytelling.

16. @CAFEORGANICBALI
02
Cafe Organic has perfected the art of
story-telling by regularly sharing
entertaining Instagram stories, which
bring value to its audience and keeps
them coming back for more.
The brand takes their talents to
Instagram with spectacular images of
their food or their fans enjoying their
food.
In addition, Cafe Organic engages
regularly with its followers with some
great captions on their posts.

17. @LOSTINPARADISEBALI
03
The clothing brand Lost In Paradise is
inspired by outdoor, beach and travel
lifestyle. Its mission is not just about
offering trips, but a real lifestyle.
To express this world, it identified
images as the ideal format and
Instagram as the perfect channel to
spread them.
The choice of the brand was to make
room for landscapes and experiences
rather than focusing on the product.

18. @KYNDCOMMUNITY
04
Instagram has the power to make an
impact on the design of products, places
and shops.
Kynd Community, plant-based restaurant
and café, has an incredible pink design with
colourful walls and a swing in the garden.
The food is a piece of art as well.
Everything is thought to take spectacular
photos for Instagram.
That's why Kynd is one of the most popular
restaurants in Bali, becoming the "mecca" of
many influencers and models who share
their cool shots with their followers.

19. IG TRENDS 2019

20. INSTAGRAM TREND #1
Influencers Get More Authentic
Action:
If you plan on working with Instagram
influencers in 2019, lean in to
authenticity.
One of the best ways to create
authentic branded partnerships is to
think long term. Instead of working
with influencers to do one post about
your product or campaign, create
longer term relationships and brand
deals.
Start to think of influencers you work
with as brand ambassadors, and
create longer, year-long contracts that
feature 1 post/quarter and a couple
stories mentions per month, etc.

21. INSTAGRAM TREND #2
Instagram Engagement Moves from
Likes to Stickers
Action:
Engagement on Instagram feed
posts has been steadily
declining for a couple years
now, and in 2019 it’s time to
change your definition of
“Instagram engagement” and
focus on engaging with your
followers through Instagram
Stories instead of just your
regular feed posts.
Instagram Stories stickers
provide a free, easy, and fun way
to engage with your followers
and get them invested in your
brand, content, and products.

22. INSTAGRAM TREND #3
IGTV will be a big player
Action:
While short-form videos were
already available on Instagram,
the new IGTV channel allows
users and marketers to opt for
long form content.
That’s intentional on the part of
Facebook: It brought in IGTV
specifically to let people go
long.
Why vertical? Instagram wants to
encourage people to create
video content but, at the same
time, to do it exclusively for
mobile. We already know that
people are more likely to use
their mobile devices in a vertical
position, hence the type of video.

23. INSTAGRAM TREND #4
Stories ads, a new kind of vertical advertising
Action:
With Stories ads, you are able to insert your banners between the
slides of other people’s stories and do it quite effectively, since this
paid option allows for full screen banners.
Keep in mind, however, that in order for your ads to convert and give
you a great ROI, they should be top-notch in terms of design, look
and feel. They should also be highly targeted and in line with what
the audience wants to see, hear or buy.

24. INSTAGRAM TREND #5
Hashtags are still important. A post with at least one Instagram
hashtag averages 12.6% more engagement than posts without a
hashtag.
Action:
Choose your Instagram hashtags
wisely.
The narrower the scope of the hashtag,
the more engaged the users are.
Use Branded Hashtags & Collect User-
Generated Content (UGC)
Keep Your Instagram Caption Clean:
Hashtags in the first comment
immediately after posting.
Change hashtags frequently: create 3 li
sts of 15-20 hashtags each.
Pick the right hashtags. Avoid
hashtags such as #likeforlike, and
hashtags that have been used a
million-plus time.

25. BONUS

26. "7 Essential Tips to Get
Your first 10.000
Instagram FOLLOWERS"
FREE E-BOOK
bit.ly/instasocialbiz

27. you can book a consultation
at instasocialbiz.com
presented by:
Silvia Montanari
The INSTAGRAM Expert