SlideShare a Scribd company logo
2019
INSTAGRAM AUGMENTED REALITY:
EVERYTHING YOU NEED TO KNOW
OVER 1 BILLION UNIQUE AR USERS
ACROSS FACEBOOK MESSENGER
AND INSTAGRAM IN LAST YEAR¹
OVER 100 MILLION ACTIVE
MONTHLY FACEBOOK AR USERS
https://arinsider.co/2019/05/06/ar-lenses-one-billion-served/ ¹
HOW CAN YOUR BRAND
BENEFIT FROM THIS NEW AR
ADVERTISING ON INSTAGRAM
OPPORTUNITY
● UTILIZING AR FEATURES EARLY CAN
HELP TO DRIVE ENGAGEMENT AND
INCREASE REACH
● INSTAGRAM AR OFFERS A
POTENTIAL LONG TERM PLAY FOR
BRANDS TO SHOWCASE THEIR
PORTFOLIO AS AN IMMERSIVE
EXPERIENCE
● FOLLOWERS CAN UNLOCK AR
FILTERS THROUGH INSTAGRAM
STORIES
● WHEN THE EXPERIENCE IS SHARED
AS AN IG STORE BY THE BRAND,
THEY FOLLOWERS CAN THEN
ACCESS THE AR FILTER BY CLICKING
THE TOP LEFT CORNER. THEY CAN
THEN USE THE FILTERS IN THEIR
OWN STORIES
● THIS INTERACTIVITY WILL MAKE
USAGE BY AR INFLUENCERS EVEN
MORE IMPORTANT
● USERS CAN ACCESS AR FILTERS ON
THE INSTAGRAM CAMERA WHILE
POSTING A STORY
● MOST BRANDS DONT HAVE AR
FILTERS YET
● FOLLOWERS CAN ACCESS
AR FILTERS THROUGH THE
BRANDS PROFILE PAGE
● THIS OFFERS BRAND NEW
REAL ESTATE FOR BRANDS
TO FEATURE THEIR
PRODUCTS
● REACH OUT TO US TO
GET AUGMENTED
REALITY FOR YOUR
BRAND
Let’s talk.
www.labelimpressions.com
jeff@labelimpressions.com
Online
California

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Augmented Reality for Instagram

  • 2. OVER 1 BILLION UNIQUE AR USERS ACROSS FACEBOOK MESSENGER AND INSTAGRAM IN LAST YEAR¹ OVER 100 MILLION ACTIVE MONTHLY FACEBOOK AR USERS https://arinsider.co/2019/05/06/ar-lenses-one-billion-served/ ¹
  • 3. HOW CAN YOUR BRAND BENEFIT FROM THIS NEW AR ADVERTISING ON INSTAGRAM
  • 4. OPPORTUNITY ● UTILIZING AR FEATURES EARLY CAN HELP TO DRIVE ENGAGEMENT AND INCREASE REACH ● INSTAGRAM AR OFFERS A POTENTIAL LONG TERM PLAY FOR BRANDS TO SHOWCASE THEIR PORTFOLIO AS AN IMMERSIVE EXPERIENCE
  • 5. ● FOLLOWERS CAN UNLOCK AR FILTERS THROUGH INSTAGRAM STORIES ● WHEN THE EXPERIENCE IS SHARED AS AN IG STORE BY THE BRAND, THEY FOLLOWERS CAN THEN ACCESS THE AR FILTER BY CLICKING THE TOP LEFT CORNER. THEY CAN THEN USE THE FILTERS IN THEIR OWN STORIES ● THIS INTERACTIVITY WILL MAKE USAGE BY AR INFLUENCERS EVEN MORE IMPORTANT
  • 6. ● USERS CAN ACCESS AR FILTERS ON THE INSTAGRAM CAMERA WHILE POSTING A STORY ● MOST BRANDS DONT HAVE AR FILTERS YET
  • 7. ● FOLLOWERS CAN ACCESS AR FILTERS THROUGH THE BRANDS PROFILE PAGE ● THIS OFFERS BRAND NEW REAL ESTATE FOR BRANDS TO FEATURE THEIR PRODUCTS
  • 8. ● REACH OUT TO US TO GET AUGMENTED REALITY FOR YOUR BRAND