Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Iphoneography and the news

1,889 views

Published on

The slides of the presentation I held on April 28, 2012, at the International Journalism Festival of Perugia about the use of Instagram (and other photo sharing applicatons) to cover news

Published in: News & Politics, Technology
  • Be the first to comment

Iphoneography and the news

  1. 1. Iphonegraphy and the news Instagram (and others)International Journalism Festival - Perugia - 28-4-2012
  2. 2. What do we call iphonegraphy?Capture moments that can be digitally recorded andshared via iPhone camera apps
  3. 3. Instagram
  4. 4. The founders
  5. 5. Kevin SystromClasse: 1983Laureato a Stanfordin Science & EngineeringDurante gli studi conosceZuckerberg e DAngeloche stanno lanciando FacebookInternship a Twitter e GoogleInserito da Forbes nel 2011nella classifica dei 30 giovani sottoi trentanni più influenti al mondo
  6. 6. Michel “Mike” Krieger Brasiliano, classe 1986 Si trasferisce nel 2004 in California Laurea a Stanford in Sistemi Simbolici Internship a Microsoft e Foxmarks poi a MeeboAlunno del Mayfield Fellows Program (MFP) Appassionato di design e usabilità
  7. 7. I FiltriImage Source - http://www.theatlantic.com/technology/archive/2012/04/a-guide-to-the-instagram-filters-youll-soon-be-seeing-on-facebook/255650/
  8. 8. Gennaio 2011 http://instagr.am/tags/hashtagname/feed/recent.rss
  9. 9. Piccolo esperimento con hashtag Festival
  10. 10. febbraio 2011
  11. 11. THE BIEBER EFFECT21 LUGLIO 2011:Justin Bieber, twitta ai suoi11 milioni di followerunimmaginescattata con Instagram,accompagnata da unmemorabile commento:“L.A. traffick sucks”- è delirio
  12. 12. 3 aprile 2012 – Instagram debutta su Android
  13. 13. 9 aprile 2012 – Facebook compra Instagram
  14. 14. GliInstagramers
  15. 15. http://instagramers.com/
  16. 16. http://instagramersitalia.it/
  17. 17. Trenta gruppi locali “ufficiali”
  18. 18. ApplicazioniVisualizzare le foto da Web, esportarle, e molto altro
  19. 19. Visualizzatori
  20. 20. http://followgram.me
  21. 21. Pagine personalizzate per i brand http://followgram.me/audi
  22. 22. Foto by location 1# - InstaEarth http://instaearth.me
  23. 23. Foto by location 2# - InstaMaphttp://www.instamapapp.com/
  24. 24. http://www.pingram.me/
  25. 25. Esportare le foto
  26. 26. http://instadrop.appspot.com/
  27. 27. http://www.scoop.it/t/instagram-sites
  28. 28. AccessoriTreppiede, stabilizzatori, lenti e obiettivi
  29. 29. Accessori #1http://photojojo.comhttp://olloclip.comand others...
  30. 30. Accessori #2http://joby.com/gorillamobile http://www.tiffen.com/steadicam_smoothee_homepage1.html
  31. 31. Alternative
  32. 32. Hipstamatichttp://hipstamatic.com/the_app.html
  33. 33. http://picplz.com/
  34. 34. PIXLR-O-MATIChttp://pixlr.com/o-matic/iOSAndroidWeb - Desktop
  35. 35. Post-produzione
  36. 36. DIPTIChttp://www.dipticapp.com/
  37. 37. SNAPSEEDhttp://www.snapseed.com/
  38. 38. COLOR SPLASHhttp://www.pocketpixels.com/ColorSplash.html
  39. 39. SQUAREREADYhttp://ios.fang.co.jp/index_e.html
  40. 40. NEWS OUTLETS USING Names, Pros & Cons
  41. 41. I CONSIGLI DI NBC l Upload Original Photos l that Share l a Unique Perspective l Thank and Follow Other l Instagram Users l Search for User Content
  42. 42. http://pinterest.com/wsj/wsj-on-instagram/
  43. 43. Bloggers & Citizen journalists Come usano Instagram per raccontare storia
  44. 44. #MediaLebanonTour
  45. 45. Citizen journalists
  46. 46. Russia: Il blogger Alexei Navalny & friends nel cellulare della polizia http://instagr.am/p/XhTGt/
  47. 47. Ok, news look great with Instagram & Co. But... …its ethical?
  48. 48. Opportunities Address an audience of 40 millions and countingl (not considering sharing on other social networks)l Build a sense of communityUse Instragram to find sources and images to coverbreaking news (esp. via the geolocation feature) orl cultural – entertainment eventsAdd emotion even to “flat” images, such as staffl meetings, behind the scenes, etc
  49. 49. Risksl Go for the audience, not for the newsl Making even tragedies “likable” and vintagel “cheat” the audience (but dont forget Photoshop)l Standarize
  50. 50. A conclusion (maybe)l Be transparent on the device and effect you usel Use Instagram to cover the latest fashion weekl Think twice for breaking news and “serious” situations
  51. 51. Grazie Per contatti e approfondimenti:Blog personale: www.federicoguerrini.comBlog su La Stampa.it: http://bit.ly/wuMfYTSito di Corsi Digitali: www.corsidigitali.com Twitter: @fede_guerrini

×