B6111 LASA 2—IT Strategic Planning Rubric NOTE: If a component is absent, student receives a zero for that component. Assignment Component Unsatisfactory 70 – 77% (C- to C) Emerging 78 – 82% (C+ to B-) Proficient 83 – 89% (B to B+) Exemplary 90 – 100 % (A- to A) Score List specific business goals (minimum 2–3) for the next year or two. For each goal: explain the rationale of the goal, provide one objective, and explain what the company needs to do to achieve that goal. Course Objectives (CO) 3 Program Outcomes (PO) 1.1, 1.2, 2.2, 2.3, 4.1 Goals listed are incomplete, inappropriate, or severely underdeveloped. Minimum number of goals is not met. Rationales are inappropriate or unreasonable for most goals. Objectives and plans to achieve goals are severely underdeveloped or unreasonable. Goals listed are generally appropriate but are either unclear or too vague. Minimum number of goals is present. Rationales are generally appropriate and attainable for each goal, but specifics are missing. Objectives and plans to achieve goals are a bit unclear or somewhat unreasonable. Goals listed are clear, appropriate, and meet the required minimum. Rationales are clear, appropriate, and reasonable for each goal. Objectives and plans to achieve goals are clear, appropriate, and reasonable. Goals listed are clear, appropriate, insightful, and meet the required minimum. Rationales are clear, insightful, appropriate, and reasonable for each goal. Objectives and plans to achieve goals are clear, insightful, appropriate, and reasonable. 36 Explain how the IT strategies will provide a competitive advantage for the business. CO1 PO 1.2, 2.1 Explanation of how IT strategies will provide competitive advantage for business is inappropriate. Too few details or research are provided or they are unsupportive. Explanation of how IT strategies will provide a competitive advantage for the business is somewhat unclear or incomplete. Details and research are provided but how they support ideas is unclear. Strategies describe benefits, but how they relate to the organization is unclear. Explanation of how the IT strategies will provide a competitive advantage for the business is clear and appropriate. Specific details and research are used to support ideas. Strategies describe how the organization will benefit, but description is vague. Explanation of how IT strategies will provide a competitive advantage for the business is insightful and appropriate. Specific details and research are integrated to support ideas. Strategies describe how the organization will increase revenue, lower cost, increase quality, speed, or efficiency, or some other tangible benefit. 36 Align the IT strategies with business goals and objectives and provide a justification of how those strategies support business goals. CO1,4 PO 1.2, 2.1, 2.2, 2.3 Alignment of IT strategies with business goals and objectives is unreasonable or severely lacking development. Justi ...

1. B6111 LASA 2—IT Strategic Planning Rubric
NOTE: If a component is absent, student receives a zero for that
component.
Assignment Component
Unsatisfactory
70 – 77%
(C- to C)
Emerging
78 – 82%
(C+ to B-)
Proficient
83 – 89%
(B to B+)
Exemplary
90 – 100 %
(A- to A)
Score
List specific business goals (minimum 2–3) for the next year or
two.
For each goal: explain the rationale of the goal, provide one
objective, and explain what the company needs to do to achieve
that goal.

2. Course Objectives (CO) 3
Program Outcomes (PO) 1.1, 1.2, 2.2, 2.3, 4.1
Goals listed are incomplete, inappropriate, or severely
underdeveloped. Minimum number of goals is not met.
Rationales are inappropriate or unreasonable for most goals.
Objectives and plans to achieve goals are severely
underdeveloped or unreasonable.
Goals listed are generally appropriate but are either unclear or
too vague. Minimum number of goals is present.
Rationales are generally appropriate and attainable for each
goal, but specifics are missing. Objectives and plans to achieve
goals are a bit unclear or somewhat unreasonable.
Goals listed are clear, appropriate, and meet the required
minimum.
Rationales are clear, appropriate, and reasonable for each goal.
Objectives and plans to achieve goals are clear, appropriate, and
reasonable.
Goals listed are clear, appropriate, insightful, and meet the
required minimum.
Rationales are clear, insightful, appropriate, and reasonable for
each goal. Objectives and plans to achieve goals are clear,
insightful, appropriate, and reasonable.
36
Explain how the IT strategies will provide a competitive
advantage for the business.
CO1

3. PO 1.2, 2.1
Explanation of how IT strategies will provide competitive
advantage for business is inappropriate. Too few details or
research are provided or they are unsupportive.
Explanation of how IT strategies will provide a competitive
advantage for the business is somewhat unclear or incomplete.
Details and research are provided but how they support ideas is
unclear.
Strategies describe benefits, but how they relate to the
organization is unclear.
Explanation of how the IT strategies will provide a competitive
advantage for the business is clear and appropriate. Specific
details and research are used to support ideas.
Strategies describe how the organization will benefit, but
description is vague.
Explanation of how IT strategies will provide a competitive
advantage for the business is insightful and appropriate.
Specific details and research are integrated to support ideas.
Strategies describe how the organization will increase revenue,
lower cost, increase quality, speed, or efficiency, or some other
tangible benefit.
36
Align the IT strategies with business goals and objectives and
provide a justification of how those strategies support business
goals.
CO1,4
PO 1.2, 2.1, 2.2, 2.3
Alignment of IT strategies with business goals and objectives is
unreasonable or severely lacking development. Justification of

4. how those strategies support business goals is unsupportive or
inaccurate.
Alignment of IT strategies with business goals and objectives is
somewhat incomplete or unclear. Justification of how those
strategies support business goals is somewhat unclear or
incomplete. Example and evidence is present but how they
support ideas is unclear.
Alignment of IT strategies with business goals and objectives is
reasonable and clear. Justification of how those strategies
support business goals is clear and provides both examples and
evidence to support ideas.
Alignment of IT strategies with business goals and objectives is
insightful. Justification of how those strategies support business
goals is insightful and integrates both examples and evidence to
support ideas.
36
Describe the structure of the organization including:
Organizational design
Organizational culture
Leadership factors
Business processes
Physical layout
CO4
PO 1.1, 2.1, 2.2, 2.3
Organizational structure description is severely incomplete or
inaccurate. Description includes explanation of the interaction
of IT systems and information, but it is inaccurate.

5. Organizational culture describes what guides organizational
behaviors and how they impact performance, but description is
incomplete. Leadership assessment describes leadership style
and composition, but is incomplete.
Business processes are identified, but are not key or are not
complete.
Organizational structure describes work assignments, but is
missing specific information about what is needed to complete
it. Description includes explanation of the interaction of IT
systems and information, but it is severely incomplete.
Organizational culture describes what guides organizational
behaviors and how they impact performance, but description is
incomplete. Leadership assessment describes leadership style
and composition, but is incomplete.
Key business processes are vaguely identified.
Organizational structure describes what is needed to complete
work assignments. Description includes broad explanation of
the interaction of IT systems and information flow, but is
lacking specifics.
Organizational culture describes what guides organizational
behaviors and how they impact performance, but description is
not specific. Leadership assessment describes leadership style
and composition.
Key business processes are identified, but not evaluated.
Organizational structure describes the key roles,
responsibilities, decision-making authority, and expertise
required to complete work assignments. Description includes
summary of how structure interacts with IT systems to facilitate
or block information flow across structural boundaries.

6. Organizational culture describes the unwritten rules and norms
that guide organizational behaviors, and how these behaviors
impact (positively or negatively) organizational performance.
Leadership assessment describes how leadership style and
composition impacts organizational performance.
Key business processes are identified and evaluated in terms of
organizational performance.
36
Describe the current IT infrastructure. This should include
hardware, software, network, and IT resources.
CO 1
PO 1.2, 2.1
Description of the organization’s IT infrastructure is severely
incomplete or inaccurate. Too many necessary components are
present.
Description of the organization’s IT infrastructure is somewhat
incomplete, although accurate. Most of the necessary
components are present and clearly described.
Description of the organization’s IT infrastructure is clear and
complete. All necessary components are present and thorough
described.
Description of the organization’s IT infrastructure is insightful
and thorough. All necessary components are present and
thoroughly described.
36
Describe internal and external challenges IT faces in meeting
the business needs.
CO 2
PO 1.2, 2.1, 2.2, 2.3, 3.3, 4.2

7. Challenges described are inappropriate for the organization and
business needs. Internal and external challenges are present, but
one or both may be inaccurate. Explanation is inaccurate and
lacking details for support.
Challenges described are somewhat unclear, but appropriate for
the organization and business needs. Both internal and external
challenges are present, although may not be balanced.
Explanation is incomplete and details are unclear.
Challenges described are clear and appropriate for the
organization and the business needs. Both internal and external
challenges are present and balanced. Explanation is clear and
complete. Specific details are used to support ideas.
Challenges described are insightful, precise, and appropriate for
the organization and the business needs. Both internal and
external challenges are present and balanced. Explanation is
insightful and comprehensive. Specific details are integrated to
support ideas.
44
Describe risks IT might face when implementing change,
including any ethical and/or social issues brought about by the
implementation of the new system.
CO 5
PO 4.1, 4.2, 4.3
Risks identified are inappropriate for implementation. Ethical
and/or social issues brought about by the implementation are
discussed but inappropriate for the situation or implementation.
Risks of IT implementation are not thoroughly assessed.
Cultural risks are not thoroughly assessed.

8. Risks identified are appropriate and clearly explained, although
a few facets of implementation are missing. Ethical and/or
social issues brought about by the implementation are discussed
and appropriate, but are missing depth.
Risks of IT implementation are assessed, but not directly in
terms of organizational structure.
Cultural risks are assessed, but directly in terms of
organizational behavior.
Risks are clearly identified, are reasonable, and represent all
facets of implementation. Ethical and/or social issues brought
about by the implementation are highlighted and are appropriate
for the situation.
Risks of IT implementation are assessed in terms of
organizational structure. However, assessment is broad and does
not address all the necessary specifics.
Cultural risks are assessed in broad terms of organizational
behavior.
Risks identified are insightful, reasonable, clearly explained and
represent all facets of implementation. Ethical and/or social
issues brought about by the implementation are highlighted and
are astute for the situation.
Risks of IT implementation are assessed in terms of being fit
with current organizational structure, including any conflicts
with current roles, responsibilities, decision-making authority,
and skills/expertise required to perform assigned work.
Cultural risks are assessed in terms of contradicting established
organizational behaviors or requiring new behaviors to adopt
the new system.
48
Ensure academic writing, such as grammar, spelling, and

9. attribution of sources, is appropriate.
Writing is unclear and disorganized and rereading to solidify
understanding is frequently necessary. Although an attempt at
ethical scholarship is attempted, it is sloppy or incomplete
throughout. Spelling, grammar, or punctuation errors severely
interfere with readers’ comprehension.
Writing is somewhat clear and is somewhat organized, although
rereading to solidify understanding is occasionally necessary. It
demonstrates an attempt at ethical scholarship in accurate
representation and attribution of sources, but errors are
occasional or minor. Writing has good spelling, grammar, and
punctuation, but errors somewhat interfere with readers’
comprehension.
Writing is generally clear and in an organized manner. It
demonstrates ethical scholarship in accurate representation and
attribution of sources; and generally displays accurate spelling,
grammar, and punctuation. Errors are few, isolated, and do not
interfere with reader’s comprehension.
Writing is clear, concise, and in an organized manner;
demonstrates ethical scholarship in accurate representation and
attribution of sources; and displays accurate spelling, grammar,
and punctuation.
28
Total
300
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Managerial Application of Technology
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