What factors affect the rate of diffusion and consumer adoption of newly launched products and services ?

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What factors affect the rate of diffusion and consumer adoption of newly launched products and services ?

Stages in the
Adoption process

Consumer adoption process
1. Awareness
2. Interest
3. Evaluation
4. Trial
5. Adoption

Factors Influencing
The Adoption Process

• Innovators: Technology enthusiasts
• Early adopters: Opinion leaders
• Early Majority: Deliberate pragmatists
• Late Majority: Skeptical conservatives
• Laggards: Tradition bound

The effect one person has on
another’s attitude or purchase
probability
License
All rights reserved by Géraldine Hofmaier
Companies often target innovators
and early adopters with product
rollouts

Relative advantage
Compatibility
Complexity
Divisibility
Communicability
Organization’s readiness to
adopt innovations

Image Credits :
(Flickr users)
tyler.elizabeth
Rebecca Tifft
Wesley Fryer
Géraldine Hofmaier

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What factors affect the rate of diffusion and consumer adoption of newly launched products and services ?

1.

2.

3. Stages in the Adoption process

4.

5. Consumer adoption process 1. Awareness 2. Interest 3. Evaluation 4. Trial 5. Adoption

6. Factors Influencing The Adoption Process

7. • Innovators: Technology enthusiasts • Early adopters: Opinion leaders • Early Majority: Deliberate pragmatists • Late Majority: Skeptical conservatives • Laggards: Tradition bound

8. The effect one person has on another’s attitude or purchase probability License All rights reserved by Géraldine Hofmaier Companies often target innovators and early adopters with product rollouts

9. Relative advantage Compatibility Complexity Divisibility Communicability Organization’s readiness to adopt innovations

10. Image Credits : (Flickr users) tyler.elizabeth Rebecca Tifft Wesley Fryer Géraldine Hofmaier