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What does a marketing plan include

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Sameer Mathur
Sameer Mathur

Discusses what does a marketing plan include

Marketing
1 of 10
Marketing Plan
Your marketing plan should be……
A marketing plan usually contains… Executive summary and table of contents Situation analysis Marketing strategy Financial projections Implementation controls
The Role of Research Provide up-to-date information Starting point for assessing the current marketing situation, competition, issues and threats Measures progress and identify areas of improvement Helps to learn more about customers’ requirements, expectations, perceptions, satisfaction, and loyalty
These slides were created by Sharang Agarwal, IIT Kharagpur as part of an internship done under the guidance of Prof. Sameer Mathur, IIM Lucknow (www.IIMInternship.com) Disclaimer

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What does a marketing plan include

  • 2.
  • 3.
  • 4. Your marketing plan should be……
  • 5. A marketing plan usually contains… Executive summary and table of contents Situation analysis Marketing strategy Financial projections Implementation controls
  • 6. The Role of Research Provide up-to-date information Starting point for assessing the current marketing situation, competition, issues and threats Measures progress and identify areas of improvement Helps to learn more about customers’ requirements, expectations, perceptions, satisfaction, and loyalty
  • 7.
  • 8.
  • 9.
  • 10. These slides were created by Sharang Agarwal, IIT Kharagpur as part of an internship done under the guidance of Prof. Sameer Mathur, IIM Lucknow (www.IIMInternship.com) Disclaimer