Social Business presentation presented at the CEO Circle event in Melbourne, Australia in November 2012 by Iggy Pintado

3. 3
Social Business

4. 87% of Australian Households are internet-enabled
- 64% made a purchase online
95% of SME's have internet access
- 67% have their own website
- 73% said their website increased effectiveness
96% of Australians own a mobile device
- 50% to access the internet
- 16% have a tablet device (+15% intend to buy within a year)
60% of Australians visit a social network regularly
- 18% of SMEs use social media for business
Source: Sensis e-business index, September 2011

5. What’s Happening Online - Mobile
By 2015 media tablet shipments will reach
around 50% of laptop shipments – Gartner 2011

8. What’s Happening Online – Social Sharing
• 30 billion pieces of content were added
to Facebook this past month.
• More than 2 billion videos were
watched on YouTube ... yesterday.
• The average teenager sends 4,762 text
messages per month.
• 32 billion searches were performed last
month on Twitter.

9. What’s Happening Online – Social Events

12. What’s Happening Online
• Exponential
Adoption Rates
• User-determined
content
• Instant : real-time
and portable

13. We’re all connecting at a rate of
knots but where’s the business
opportunity?

14. 14
Social Business

16. 16

17. 17

21. Capturing Connections as Opportunities
• Prospects
• Subscribers
• Supporters
• Advocates
• Influencers

22. Connecting for Business - Google

24. 24
Social Business

28. Social Business Framework

32. AMEX uses social data to offer
customers personalised discounts

37. So What?

38. ü THINK Connection
ü Look at market from a SOCIAL perspective
ü Q: Is your business SOCIAL-READY?

39. Iggy Pintado
Connector
LinkedIn: www.linkedin.com/pub/dir/iggy/pintado
Twitter: twitter.com/iggypintado
Facebook: www.facebook.com/iggypintado
Thank You!