1) AgriMisr is an online marketplace and digital lending platform that aims to connect buyers, sellers, and financial institutions to support Egypt's agriculture sector.
2) It seeks to provide farmers with access to new markets, fair prices, financing options, and a social safety net through upgrading existing farmer cards.
3) The platform addresses key challenges for small farmers by expanding market linkages, enabling fair negotiations, building value-added capacities, and providing access to funds and risk mitigation options.
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Agri-Digital Innovation Platform Supports Trade
1. Islam Hassan
CEO & Managing Director
AGRI-DIGITAL INNOVATION
AND TECHNOLOGY -
SUPPORTING TRADE AND SOCIAL SAFETY FOR AGRICULTURE SECTOR
2. Egypt’s Leading B2B MarketPlaces & Digital Lending Company…
e-aswaaqmisr is a subsidiary of efinance established in 2020 to
facilitate seller independant B2B Marketplaces that connect
buyers, sellers and financial institutions within specialised
sectors that have direct impact on Digital Economies
Enabling and Operating
Online Marketplaces and
Digital Lending Platforms
that shall benefit
economies and citizens
B2B
Markeplaces
Digital
Lending
Value Chain
Our Vision
Our Mission
Investing in people, technology and partnerships to develop the
right tools for trade, finance, and supply chain collaboration
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3. 8.5 M Farmer
21.1% of Egypt's
Labor Force,
21.6% of which
are females
Market Size of Direct Agriculture Sector in Egypt…
6.79 Billion
EGP Total
Export Value
142.2 Billion
EGP Total
Production
Value
5800
COOPs
14.7% of
GDP
19.5 Billion
EGP Loans per
year (2018)
Short-term loans
– Less than 14
Months
6.5 Billion EGP
Loans per year
Medium-term
loans – Less than
14 Months
3000
Merchant &
Agri Product
Companies
7000
Food
manufacturer
s working in
Agri
4. Key business challenges for small farmers…
Market Linkages
Marketplace expands new
markets for Farmers
Locally and
Internationally
Fair Price
Farmers have more
options to negotiate trade
activities and have access
to Agri market price. Also
they can plan ahead using
prebooking
Value Add
Potential Gains
Building Value Add
Capacities and launching
programs for other
household members such
as woman creates
additional income
streams for farmers
Access to Finance
Providing Access to
Funds, Loans, Savings
and Insurance programs
avails steady income and
risk mitigation options
for farmers
Social Safety Net
Farmers Card upgrade to
become a payment card
allows mechanism for
G2P payment, subsidies
between citizen and
government especially
during crisis times
9. 15 SDGoals addressed within Agrimisr project…
1. Reduce Poverty
2. Zero Hunger
3. Good Health & Well Being
4. Gender Equality
5. Clean Water & Sanitization
6. Affordable & Clean Energy
7. Decent Work & Economic Growth
8. Industry Innovation & Infrastructure
9. Reduced Inequalities
10. Sustainable Cities & Communities
11. Responsible consumption & Production
12. Climate Action
13. Life Below Water
14. Life on Land
15. Partnerships for the Goals
10. Industry Innovation & Infrastructure
Applying modern Farming technologies through certified
programs and modern machineries
Clean Water & Sanitization
Affordable & Clean Energy
Improving Irrigation Mechanisms & using Clean energy
Responsible consumption & Production
Better Management of Agri Outputs to reduce waste of
produce within the supply chain
Sustainable Cities & Communities
Reduced Inequalities
Diversify Income Sources for Households though
building value add capacity
Reduce Poverty
60% for Small Farmers and Villages with high poverty
rates
Sample AgriMisr use cases tied to SDGoals
Gender Equality
Woman Participation and Gender Equality in access to
resources…
11. Creating Impact - AgriMisr Ecosystem
Partners
F A R M E R S C D A s V I L L A G E S
W O M E N
Benificiaries
D O N O R S
B A N K S/ F I
S C H E M E S
G O V
N G Os/ P R I V A T E S E C
12. Ways of Selling
Contract Farming
Matchmaking
Online
Auction
B2B
B2C
From Farm to Fridge
Via service providers
13. Entrepreneurial
• MSME Opportunities for Small Farmers and Households through availing
Finance, technical support and marketing support
• SME Opportunities for COOPS by promoting building Capacities in Value Added
services, and food processing
• Expansion of business creates more opportunities within the village outside
traditional jobs
Creating New Job Opportunities in the Agri Sector…
Logistics and Supply Chain
• Delivery and Transportation (youth programs)
• Logistics Hubs
Entrepre
neurial
Women
Empower
ment
Technical
Support
Logistics
& Supply
Chain
Technical Support
• Agriculture Major Graduates and Agriculture Engineering
• Extension Services
• Veterinaries
• IT Support Graduates
• Digital Marketing Specialists
• Financial Services
Women Empowerment
• Farming/ Packing Houses/ FS Agent
• Care Takers (live Stock)/ Food & Water Providors