1. REF: TECH/SIRC/Y2011/SMRA
Are You IT Ready?
SOCIAL MEDIA READINESS ASSESSMENT
Section A
Please provide your contact particulars:
Name
Company
Designation
Mobile No
Fax
Email
Line of Business
Signature Date
Section B
Instructions: Set the weighting (in %) for each category based on relevancy and
current business needs.
Senior Management Commitment %
Social Media Knowledge %
Customer Engagement %
Competitive Insight %
Weighting Scale Staff & Resources %
Plan & Channel Selection %
Process Documentation %
Governance & Measurement %
Total 100 %
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2. Section C
Instructions: Rank your organization on a scale of 1-5 on your compliance with each
best practice:
1. Senior Management Commitment
1 2 3 4 5
Description of best practices Strongly Disagree Somewhat Agree Strongly
Disagree Agree Agree
1a. Senior Management is interested in leveraging
Social Media as a new marketing channel     
1b. Senior Management understands that Social
Media is a long term priority     
1c. Senior Management is prepared to contribute to
social media content development (blog postings,
    
press interviews, etc.)
1d. Senior Management is interested in taking the
feedback from customer views and other data to
    
make changes in the organization
1e. Senior Management is willing to provide the
resources necessary in order to get the social media
    
program off the ground (budget, staff etc.)
2. Social Media Knowledge
1 2 3 4 5
Description of best practices Strongly Disagree Somewhat Agree Strongly
Disagree Agree Agree
2a. We understand which social media channels are
available and which are the best fit for our
    
organization
2b. We have a solid understanding of how our
employees and executives are currently using Social
    
Media
2c. We have read industry-based reports and
benchmarking studies on Social Media     
2d. We have attended conferences and networked
with colleagues to gain a better understanding of how
    
they plan on implementing Social Media
2e. We have joined Social Media peer groups to
learn more about how we can leverage Social Media     
2f. We subscribe to Mashable or other Social Media
educational sites     
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3. 3. Customer Engagement
1 2 3 4 5
Description of best practices Strongly Disagree Somewhat Agree Strongly
Disagree Agree Agree
3a. Dedicated online community groups (Facebook,
Linked In, MySpace, etc.) already exist for our
    
industry or product types
3b. We have a company profile on Social Media
networking sites such as LinkedIn, Facebook, etc.     
3c. Our subscriber list is growing among the various
forms of Social Media currently being used (Twitter,
Online Newsletter, etc.) and we know how large our     
reach is online
3d. We regularly contribute to online discussions
(forums, blogs, etc.)     
3e. We know if our audiences tone is positive,
neutral, or negative on 3rd party sites     
3f. Our audience (customers, prospects, etc)
regularly make comments on our postings     
4. Competitive Insight
1 2 3 4 5
Description of best practices Strongly Disagree Somewhat Agree Strongly
Disagree Agree Agree
4a. We have audited our top competitors online
strategy, evaluated their maturity and have a basic
    
idea of what they are doing with Social Media
4b. We regularly track our competitors (# of Blog
Postings, Comments, Twitter Followers, Facebook
    
Group Members, etc.)
4c. We monitor competitive social media changes
    
and updates daily
3d. We provide competitive positioning information to
our product management group     
4e. We have joined our competitors online
community and networking groups     
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4. 5. Staff & Resources
1 2 3 4 5
Description of best practices Strongly Disagree Somewhat Agree Strongly
Disagree Agree Agree
5a. We have defined roles and responsibilities for
people in our organization who are involved with
    
Social Media
5b. We have a dedicated internal point person to
manage our Social Media program     
5c. We have consulted with Social Media experts to
ensure our programs success     
5d. We have an industry thought leader who
contributes to our blog postings     
5e. We have consulted with our IT department to get
their input on technology selections     
5f. We have developed and provided a training
program to employees and contractors     
6. Plans & Channel Selection
1 2 3 4 5
Description of best practices Strongly Disagree Somewhat Agree Strongly
Disagree Agree Agree
6a. We have created and presented a social media
channel map which highlights how we will use Social
    
Media
6b. We have a defined strategy with clear objectives,
targets, initiatives and measures     
6c. We have analyzed and prioritized our Social
Media channel options and have consensus on which
    
opportunities pursue first
6d. We have evaluated and selected technology
solutions for implementing our Social Media program     
6e. We have developed a project plan with timelines,
deliverables and milestones     
6f. We have communicated our Social Media plan to
our employees     
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5. 7. Process Documentation
1 2 3 4 5
Description of best practices Strongly Disagree Somewhat Agree Strongly
Disagree Agree Agree
7a. We have incorporated and integrated Social
Media into our normal marketing mix (product
    
launches, marketing plans, customer service, etc.)
7b. We have developed a calendar for selecting
topics and organizing Social Media communications     
7c. We have defined the frequency for updating our
Social Media channels (blog, twitter, Facebook, etc.)     
7d. We have a regularly scheduled meeting to
discuss our Social Media program (topics, results,
    
competitive insights, new opportunities, etc.)
8. Governance & Measurement
1 2 3 4 5
Description of best practices Strongly Disagree Somewhat Agree Strongly
Disagree Agree Agree
8a. We have a policy to govern the use of Social
Media with our employees, contractors, prospects
    
and customers
8b. We use a dashboard to report on our top Social
Media metrics     
8c. We communicate the results of our Social Media
program to Senior Management on a regular basis     
8d. We have documented the Terms of Use and
Privacy Policy for the Social Media applications that
    
we provide
~ THANK YOU FOR YOUR TIME ~
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