Tag inspector - tag management journey - webinar followup
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In this webinar follow up presentation we discuss end to end process of managing marketing tags and ongoing monitoring of their quality and performance using Tag Inspector (taginspector.com)
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Tag inspector - tag management journey - webinar followup
- 1. The Tag Management Journey 5.10.2017 Confidential property of Tag Inspector. Not to be disclosed, reproduced, distributed or used for any unauthorized purpose without Tag Inspector’s prior written authorization. 2017 InfoTrust, LLC. All Rights Reserved.
- 2. About Tag Inspector and Your Presenter ❏Tag Inspector is a product of InfoTrust, LLC ❏InfoTrust ❏ Web analytics, tag management, and product development ❏ 2,000+ sites analyzed and supported annually ❏ 30+ digital marketing and training programs a year ❏ Offices: Cincinnati, USA and Dubai, UAE ❏Presenting ❏ Lucas Long, Tag Inspector Product Manager & Tag Management Consultant
- 3. Agenda ❏The Journey ❏Goals and Needs Assessment ❏Tag Audit ❏Tag Policy ❏Architecture ❏Action Loop ❏ Implementation ❏ Validation
- 4. The Journey - Stages
- 5. The Journey - End Goal Tag Management Bliss! Number of initiatives TMS migration/implementation New analytics platform implementation Optimizations and cleanup Governance or compliance policy Central management of all tags and data collection Defined Tag Policy and guidelines
- 6. Agenda ❏The Journey ❏Goals and Needs Assessment ❏Tag Audit ❏Tag Policy ❏Architecture ❏Action Loop ❏ Implementation ❏ Validation
- 7. Goals and Needs Assessment Why taking up this initiative? Privacy Performance Data collection New platforms Current state What do we know and not know? Business requirements and standards
- 8. Agenda ❏The Journey ❏Goals and Needs Assessment ❏Tag Audit ❏Tag Policy ❏Architecture ❏Action Loop ❏ Implementation ❏ Validation
- 9. Have a GOAL!
- 10. Tag Audit - Purpose and Requirements Assessing the current landscape Need to know Tags present Where tags are How they load Tag context Performance Data collected
- 11. Tag Audit - Tag Inventory Identify what tags are on the site Behavior of tags Business requirements and needs
- 12. Tag Audit - Tag Inventory
- 13. Tag Audit - Tag Data Business context How is platform used? Who owns and uses? Why is it on the site? Technical tag data Performance information Data collected (ideally against a standard) Loading behavior
- 14. Tag Audit - Technical Requirements
- 15. Agenda ❏The Journey ❏Goals and Needs Assessment ❏Tag Audit ❏Tag Policy ❏Architecture ❏Action Loop ❏ Implementation ❏ Validation
- 16. Tag Policy Allowed, not allowed, required Loading behavior Tag requirements Tag standards Performance Privacy & compliance Implementation process Ownership
- 17. Tag Policy - Documentation & Standards
- 18. Tag Policy - Documentation & Standards
- 19. Agenda ❏The Journey ❏Goals and Needs Assessment ❏Tag Audit ❏Tag Policy ❏Architecture ❏Action Loop ❏ Implementation ❏ Validation
- 20. Architecture Technical setup of the site and tags TMS Data layer Events & data requirements
- 21. Architecture
- 22. Architecture - Data layer requirements
- 23. Architecture - Tag requirements
- 24. Agenda ❏The Journey ❏Goals and Needs Assessment ❏Tag Audit ❏Tag Policy ❏Architecture ❏Action Loop ❏ Implementation ❏ Validation
- 25. Action Loop Implementation TMS, tag, data layer configuration and coding Removal of unapproved tags Validation Testing and QA process Data layer and tag testing Tags firing Data collected
- 29. The Journey Important to note that the process is ongoing Any large initiative related to tagging should follow the same path Examples: Tag migration to TMS Tag performance improvements Tag governance/privacy effort
- 30. Questions?