In this webinar presentation we review how to monitor marketing tag performance for real (not synthetic users) with Tag Inspector (taginspector.com)

1. Tags and Performance
Evaluating Tag Performance with Tag Inspector
3.22.17
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2. About Tag Inspector and Your Presenter
❏Tag Inspector is a product of InfoTrust, LLC
❏InfoTrust
❏ Web analytics, tag management, and product development
❏ 2,000+ sites analyzed and supported annually
❏ 30+ digital marketing and training programs a year
❏ Offices: Cincinnati, USA and Dubai, UAE
❏Presenting
❏ Lucas Long, Tag Inspector Product Manager & Tag Management Consultant

3. Agenda
❏ Performance Review
❏ Tag Inspector Scans
❏ Tag Inspector Realtime
❏ Summary and Q&A

4. Performance Basics
Client ServerConnection/“Pipe”

5. Performance Basics - Tag Considerations
❏ Sync vs. Async
❏ Blocking other requests or run in parallel?
❏Request size & volume
❏ Bandwidth implications
❏ Piggybacking & “Daisy Chaining”
❏Nature of requests
❏ Different types & functions
❏ Processing required
Tags

6. Performance Basics - Metrics to Consider
❏What tags are there? Piggybacking?
❏Latency of requests
❏ Company standard?
❏Number of requests
❏ Limit to volume being sent?
❏Size of requests
❏ Total “weight” of page and tag’s impact
❏Order of tags and hits
Tags

7. Agenda
❏ Performance Review
❏ Tag Inspector Scans
❏ Tag Inspector Realtime
❏ Summary and Q&A

8. Agenda
❏ Performance Review
❏ Tag Inspector Scans
❏ Tag Inspector Realtime
❏ Summary and Q&A

9. Questions?