Tag Management Systems
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Google Tag Manager
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Tag Management Systems
- 2. About @analyticsninja Loves working with fun businesses
- 3. Goals of this presentation • Discuss the benefits of Tag Management Systems • Provide a general overview and training for how to use Google Tag Manager • Tactical implementation example
- 4. THANK YOU
- 5. Many different TMS options
- 7. Use Case: Teams in US West Coast, Europe, Australia, Israel
- 10. Track Changes
- 11. Preview and Debug mode
- 12. Preview and Debug mode
- 13. Basic Intro to GTM • Tags pixels or javascript • Rules cause tags to fire – URLs / hostnames / referrers – Values or Conditions present in Macro • Macros values • Events trigger rules to execute if conditions are not already present to fire tag when GTM loads.
- 14. Rules
- 15. Rules
- 16. Rules
- 17. Rules
- 18. Sample Universal Analytics Tags
- 19. Sample Universal Analytics Macros
- 20. Sample Universal Analytics Macros
- 21. Inside the Universal Analytics Tag
- 22. Quickly extend GA implementation
- 24. Adwords RLSA
- 25. Surprise Client with Reason to Personalize
- 26. Surprise Client with Reason to Personalize
- 28. Data Layer
- 29. Smart Data Layer => Smart Decisions
- 30. Smart Data Layer => Smart Decisions
- 31. Smart Data Layer => Smart Decisions
- 32. Course Technology > Course Name
- 33. Smart Data Layer => Smart Decisions
Editor's Notes
- Having worked with businesses in a lot of different industry verticals, I can confidently say that analytics is important to everyone and needs to be tailored to each business.
- This led me to Google Tag Manager as a quick way to update a client’s code base on their site and deploy two versions of Google Analytics at the same time.I quickly noticed that it was so much more.Super PowerfulGreat, Intuitive InterfaceFree
- General Introduction to Google Tag Manager
- Want to re-target NON Branded Organic Google Search, have the referrer be Google, URL not equal the homepage or have any tracking parameters on it.
- For a co-deployment between Universal and GA, we simply set the same rule to fire both UA and GA Tags.
- Doug had a better naming convention in his tags that I did. Don’t pay too close of attention here.
- As you can see, for some reason the GTM custom dimensions are not sorted in any sort of usable order. Certainly not the order I created them in.
- The above funnel shows users who did all the steps in a particular funnel and can be created completely on the fly (similar to goal flow report, but not based on users not sessions).One of the things that I like about KissMetrics is that the data is reprocessed and that the visitor stitching is also retroactive. So as soon as you alias a login to the clientID, all reports will reprocess within a day or so to represent the new data set.
- The above funnel shows users who did all the steps in a particular funnel and can be created completely on the fly (similar to goal flow report, but not based on users not sessions).One of the things that I like about KissMetrics is that the data is reprocessed and that the visitor stitching is also retroactive. So as soon as you alias a login to the clientID, all reports will reprocess within a day or so to represent the new data set.
- Basic JSON Object of Name / Value combinations that provides a simple structured of exposing information you want to pass into a some tool, like a Tag Management System.
- One of the most important aspects of determining the values that are passed to the data layer, are the companies business objective themselves. This business…. (explain what they do).
- Clear next step is to focus on acquiring traffic targeted the courses that have a higher propensity to lead to conversion.Creating different funnel visualizations between Course Page > Registration Form, or course page to registration completion.Web Dev and project management had a lot of people make it to the REG form but not complete the form.