This document summarizes Joyner Lucas's career goals and strategy to become the #1 urban artist worldwide. It outlines how Lucas aims to connect with fans through multi-dimensional verses and pushing creative boundaries. Data shows Lucas has generated over 800,000 organic fans and 2.8 million engagements in a short period with no marketing budget. The strategy involves strategic music releases to develop fans, engagement and sales. Analytics are used to segment and measure the audience to create targeted content. The goal is to scale an already proven approach to generating fans, data, and sales.
Our new website reflects an innovative direction that will bring more focused and improved music, while making your experience as user friendly as possible. We look forward to your continuous support and loyalty.
Thomas Heymann and Rick Gleave's presentation at Entertainment Marketing 2016Ruperta Daher
Thomas Heymann and Rick Gleave from Pandora present on From Little Things Big Things Grow: How to Build a New Community Around your Brand at Mumbrella's Entertainment Marketing Summit 2016.
Our new website reflects an innovative direction that will bring more focused and improved music, while making your experience as user friendly as possible. We look forward to your continuous support and loyalty.
Thomas Heymann and Rick Gleave's presentation at Entertainment Marketing 2016Ruperta Daher
Thomas Heymann and Rick Gleave from Pandora present on From Little Things Big Things Grow: How to Build a New Community Around your Brand at Mumbrella's Entertainment Marketing Summit 2016.
Renaissance leverages current consumer behavior trends to deliver a new content consumption model, starting from music. Users earn loyalty points by listening to music and can use the loyalty points to redeem rewards from their favorite creators.
Brand Presentation, MBBS - Full Sail University - July 25,2021 - Keithphanna ...KeithphannaJohnson
Personal Branding is essential to being a recognized name and brand in the entertainment and music industry. Sophomore year student record label executive and owner Keithphanna Johnson develops his first presentation.
Renaissance leverages current consumer behavior trends to deliver a new content consumption model, starting from music. Users earn loyalty points by listening to music and can use the loyalty points to redeem rewards from their favorite creators.
Brand Presentation, MBBS - Full Sail University - July 25,2021 - Keithphanna ...KeithphannaJohnson
Personal Branding is essential to being a recognized name and brand in the entertainment and music industry. Sophomore year student record label executive and owner Keithphanna Johnson develops his first presentation.
A brand campaign presentation I did while at Berklee College of Music. This is a fictional brand but the ideas are my own. Taking a a magazine and recreating a new vision with music that still stays true to its origins but keeps it relevant and opens up new opportunities. How can I help you with your marketing?
A producer collective of independent creatives working collaboratively in order to develop sustainable models
for careers in content production and distribution.
Working with Partners and Sponsors, we create opportunities and resources, that connect Collaborators, Partners and Sponsors with prosumers.
Through opportunities, we are developing a platform of sustainable business models for creative collaborators.
Formed in 2013 by Sound Groove Entertainment and Trip Digital Sound Design, #MassivelyEpic is a producer collective of artists, musicians, DJs and performers, with the aim of working collaboratively in order to develop a sustainable model for an independent creative career.
Since July we have been partnering with community organizations, businesses and artists to produce educational workshops (#ArtistEngage) and distribution outlets (#ArtistTransform, #MassivelyEpic Radio, #Undergroove, and #Groovelust), along with original productions, live performances, weekly radio broadcasts, private and public showcases and parties.
Our vision is to build the world’s leading independent creative content resource platform by 2020, by artist and entrepreneurs from the ground up.
ABOUT | OVERVIEW
#MassivelyEpic
The aim of the collective is to collaborate with other artists in order to develop sustainable models for careers as independent artists in the music industry.
#MassivelyEpic is open to, and actively collaborating with different levels of partners interested in creating amazing and sustainable content.
The founders of the collective in addition to being independent artists, are also entertainment, marketing and music professionals with over 30 years of combined experience and talent.
2. Being an Artist, MC or Rapper starts with
being able to create music that connects with
people. Blessed with the ability to change urban
hip hop and give this generational youth music
that’s potential is limitless. I will allow Hip Hop to
breath again…
- Joyner Lucas
MAKING HISTORY
#1 IN URBAN
HIP HOP
In less than 60 seconds capturing fans with multi-
dimensional verses over legendary hiphop
production, challenging the art form and stepping
where no artist has…
3. WE ARE
PUSHING THE
BOUNDARIES
New, disruptive and cutting edge content with instant viral
value. Being compared to the top artist of urban hip hop
organically attracting thousands of fans daily with a plan to
execute a creative, never done before plan in 2016.
REPLAY VALUE VIDEOS.
MASSACHUSETTS NATIVE.
ARTIST / ACTOR / PRODUCER
TREATMENTS & DIRECTOR
GOAL: #1 URBAN ARTIST WORLDWIDE
4. BUILDING A
QUALITY
AUDIENCE
0
750,000
1,500,000
2,250,000
3,000,000
2014 Q4 2015 Q2 2015 Q4 2016 Q2
Fans
Enagements
With a primary objective to build fans, engage fans and
break into the industry through discovery. Joyner Lucas
has hit the ground running and has generated over
100,000 Fans In 45 Days
2,844,054 Engagements
Organically
TRENDING @
842,476
Fans
Organically
TRENDING
@
OUR PROJECTED GROWTH
WITH $0 MARKETING
OUR DATA REFLECTS THE FOLLOWING: JOYNER LUCAS’S NEXT 8
VIDEOS WILL EXCEL OUR FANBASE OVER 2 MILLION
5. PORTFOLIOUNDERSTANDING OUR AUDIENCE
WE KNOW THEM BETTER THAN YOU THINK!
J L
MAKING
ANALYTICAL
DECISIONS
WHEN CREATING
MUSIC
Creatively genius
targeting, measuring,
development and
analysis for optimum
results
MICRO-
MANAGEMENT
FREE, WE GET IT!
Releasing music
strategically to develop
fans, engagement and
overall goal of music sales
and monetization models.
REPLAY VALUE
6. Joyner Lucas
WHERE ARE THEY?
QUALITY OVER QUANTITY
FANS BY STATE
Building, analyzing and engaging fans
by location. Joyner Lucas has 87% of his
fanbase in the United States
10
19%
21%
13%
19%
29%
NewYork Massachusetts Illinois California Texas
8. Joyner Lucas
OUR METHODOLOGY
MEASURING SIGNALS
BUILDING SEGMENTS
Dividing our audience interests and
behaviors for creative output. Artist
creatively developing for each of
these segments
CREATIVE CONTENT
Joyner’s ability to showcase and
deliver creative content is not a job,
but a gift. His endless ability to build
replay value videos is now proven
and built to scale.
COLLECTING DATA
Building lists with content distribution,
names, emails, phone numbers and
locational.
10. Joyner Lucas
PROVEN RESULTS
BUILDING DATA WITH CREATIVE CONTENT
FANS I DATA I SALES
Proven ability to generate fans,
collect valuable data and generate
sales.
Views
Views
Data
Engagements
Data
Engagements
DistributionDistribution
08
12. Joyner Lucas
JOIN THE MOVEMENT
JOYNER LUCAS
www.joynerlucas.com
@Joynerlucas
Sha Money XL
shamoneyxl@joynerlucas.com
Dhruv Joshi
djoshi@joynerlucas.com
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