Creating your Facebook Advert using Power Editor

1. FACEBOOK AD 102
Creating your
Facebook Advert
using Power Editor
By: EJ Samson

2. Open Google Chrome or the browser
of your choice

3. Type www.facebook.com
on the address bar and hit enter

4. Type in your Email address and
Password and click Log In

5. You’re now on your Home Page

6. The right side of the page will show a
preview of your existing Ad

7. Click on Ad
Shortcuts

8. Click
Manage
Ads

9. The Manage Ads Page opens

10. Click Power Editor

11. The Power Editor page opens

12. If the Account of the Business page is
not shown in this box

13. Click Download to Power Editor

14. Check the Business
page name

15. Click Download

16. Click Continue

17. Wait for the Download to finish

18. Now let’s prepare to create our
second Facebook Ad
on the exact same Campaign

19. Click on Campaign

20. Scroll to the right side of the screen

21. Click on the Pencil Icon

22. The Editing Campaign Tab opens

23. Rename the Campaign, if needed

24. If you have a budget, specify the
Campaign Spending Limit

25. Click Ad Set

26. Rename the Ad Set Name, if needed

27. If you have a budget, set it now

28. Set the Ad Set Schedule

29. Choose the Ad Scheduling

30. Scroll Down further

31. Click Edit Audience

32. Wait for the page to load

33. Set your target location

34. Set your target Age

35. Set your target Gender

36. Check More Demographics, if needed

37. Set the Demographics, if needed

38. Set the Connection type, if needed

39. Set the Connection type, if needed

40. Set the Connection type, if needed

41. Set the Connection type, if needed

42. Set Languages, if needed

43. Set the
Interests

44. Set the Behaviors, if needed

45. Set the More Categories, if needed

46. Check Save this Audience

47. Set the Audience Name

48. Click Save

50. Review the Audience Info

51. If all good, then scroll down

52. Set the Placement, if needed

53. Choose All mobile devices

54. Set the Optimization

55. Drop down the Optimize for list

56. For this Ad, I’ll choose the
Pay per Impression

57. On the last Ad, I chose CPM, but
that didn’t generate clicks

58. Then I edited the Ad and chose Pay per link
Click, that didn’t generate clicks either

59. So For this Ad, I’ll choose the
Pay per Impression

60. Now let’s set the Pricing

61. On the first Ad, I Set the Bid

62. So for this Ad, I will choose the Get
more link clicks at the best price
option

63. Set the Delivery Type
For this Ad, I will choose Standard

64. Now let’s go back to the Manage Ads
Section

65. Click Ads

66. Click Create Ad

67. I will Use the Existing Campaign and
Ad Set for our second Ad

68. And Set the Name of the Ad

69. Click Create

70. The page of the New Ad opens

71. Choose the Business Page Name

72. Choose the Instagram Account

73. When finished, scroll down

74. On the first Ad, I chose the multiple
images, and it took a lot of time

75. So for this Ad, I chose the
single image

76. Set the Website URL

77. Set how you want the URL to show

78. Now it’s time to think of a good
catchy message

79. So I sought help from Buzzsumo

80. For Headlines and Titles that people
are more likely to click

81. So after that, back to the Ad

82. Fill up the Text

83. Fill up the Headline

84. Fill up the New Feed Description

85. Now let’s set the image

86. And keep in mind the Guidelines

87. Click Select Image

88. Upload the Image

89. Check the photo

90. Click Confirm

91. Click Edit Crop Facebook

92. Click Done

93. Click Edit Crop Instagram

94. Click Edit Crop Instagram

95. Click Square

96. Click Done

97. Set the Call to Action button

98. Then Scroll Down to Tracking

99. Now let’s just skip this one for
another Tutorial

100. Scroll to the right side and check
each one of the Previews

101. When it’s all good,
Click Upload Changes

102. Go to each tab: Campaigns,
Ad Sets, and Ads

103. In Campaigns, click the campaign
name you just edited

104. In the Ad Sets, click the Ad Set name
you just edited

105. In the Ad, click the Ad name
you just edited

106. Click Continue

107. Wait for the Upload to finish

109. Click Done

110. Now you can
Preview a
Demo
of your Ad
on a
Desktop

111. Now you can
Preview a
Demo
of your Ad
on
Instagram

112. Now you can
Preview a
Demo
of your Ad
on Mobile

113. We’re Done!
We’ll just need to
wait how will the
performance of
this Ad will be!

114. Bye for
now!