This document provides a step-by-step tutorial for creating a Facebook ad campaign. It outlines selecting an objective like brand awareness, defining the audience based on location, age, gender and interests, setting a daily budget and schedule, designing the ad creative including image and text, and placing the ad order. The goal is to help marketers and businesses create focused and effective Facebook ad campaigns.

2. There are 1 Billion users in
Facebook and counting!
With almost every member
sharing what they want and
care about.

3. This is why Facebook ads
is a dream come true for
Online Marketers and Start-
Up Businesses.

4. Let us START by
Logging-in to a sample
Facebook Account.

5. This is a sample Facebook account

6. To go to FB Ads Manager..

7. Click Here “ ”.

8. Drop down menu is shown.

9. Click “Create Ads”.

10. This page is shown.

11. Facebook is preparing
the ad account.

12. Once done this page is shown.

13. This is the Ads Manager Page.

14. On the left side…

15. Is the step by step process of creating an
FB ad.

16. First step is to define an Objective.

17. There are 10 types of
Objectives…

18. An Ad campaign needs a
“clear objective”. Before
starting your Ad Campaign
please define what you want
to accomplish.

19. Brand Awareness

20. Brand awareness is used to
tell people the value of your
product or service.

21. Reach.

22. Reach is used to advertise to
people near your place of
business.

23. Traffic

24. Traffic is used to send
people to a destination on or
off Facebook.

25. Engagement

26. Engagement is used to get
more Page Likes, Event
Responses or Offer Claims.

27. App Installs.

28. If you have an App, you can
use App Installs to get
customers install your App.

29. Video Views

30. Video views is used to get
more people view your video
content.

31. Lead Generation

32. Lead Generation is used to
get more people interested in
your brand or product to give
you their email address.

33. Conversions

34. Conversions is used to
drive people to visit your
website.

35. Product Catalog Sales

36. Product catalog sales is used
to directly show your target
audience your product
catalogue.

37. And Store Visits

38. Store visits are used to get
your customers actually visit
your physical store.

39. For this example I choose Brand
Awareness.

40. Scroll Down

41. Click “Create Ad Account”

42. This Page is shown.

43. Select Account Country here.

44. Select Currency here.

45. Select Time Zone here.

46. Click “Continue”.

47. This page is shown.

48. This page is shown.

49. We are going to select our Audience.

50. Skip Custom Audience

51. Custom Audience is used if
you already have a contact
list or mailing list from your
website.

52. Select “Locations”…

53. By clicking here.

54. Location Menu is shown.

55. As an example select “Everyone in
this location”

56. Key In your location here.

57. Location will be shown here.

58. A 25 mile area is shown in the map.

59. You can change the area by clicking
here.

60. I chose a 10 mile area.

61. You can change the “Age” range here.

62. I chose 22–45 years old.

63. Scroll Down.

64. To select “Gender” click here.

65. To select “Language” click here.

66. We can narrow down our
audience by being specific
with age, gender and
language.
This saves you money and
focuses on your desired
audience.

67. Detailed Targeting further narrows the
reach.

68. If you click on the box…

69. Further choices are presented.

70. I chose 0-12 months (New Parents) by..

71. Ticking this box.

72. The selection is shown here.

73. To add a Connection type click here.

74. Connection menu is shown.

75. Under Facebook Pages you can choose
three options.

76. I chose “Exclude people who like your
page”

77. Detailed targeting can help
you further trim down your
target audience. Saving you
more money while testing
your ads.

78. Scroll Down

79. Here we can select Placements.

80. Automatic Placements is
“Recommended”

81. We can also opt for “Edit Placements”

82. Depending on what type of
Ads you want to run, it is
better to make different Ads
for different placements.

83. Remember:
FOCUS saves Money
Gets BET ER Results

84. Select “Device Types” here.

85. I chose “Mobile” only.

86. Select “Platforms” here.

87. Platform options are shown.

88. To Select or De-select click on the
boxes.

89. I select Facebook “Feeds” only.

90. Scroll Down to define “Budget and
Schedule”

91. To define daily budget click
here.

92. I defined 10HKD as my “daily”
budget.

93. Next define your schedule.

94. There are two schedule options.

95. I chose
“Set a start and end date”

96. Start and end date option is shown.

97. Click here to select date.

98. Click here to select time.

99. Review the schedule and total cost
here.

100. When done, click “Continue”

101. That completes our
“Ad Set”

102. Take NOTE:
We have narrowed down our
Facebook Audience from a
potential daily reach of
8,900-24,000
To
360-940

103. Now we will finally
create our “Ad”

104. Select the Ad format here.

105. Select the Facebook Page here.

106. Key-in your desired Text here.

107. Text is shown in the Ad
Preview.

108. Scroll Down

109. To “Select Image” click here.

110. This Screen is shown.

111. To select click the image.

112. And Click “Confirm”

113. The image is shown in the Ad
Preview.

114. You can adjust the image..

115. By Clicking on “Crop Image”.

116. This screen is shown.

117. Adjust image by dragging the picture…

118. Or changing the crop area.

119. And then Click “Done”

120. Create a “Headline” here.

121. Headline is shown in the Ad
Preview.

122. You can add further description here.

123. As an example
“ Made Fresh in Silang”.

124. “ Made Fresh in Silang” is shown in
the Ad Preview.

125. And then add a “Destination URL” here.

126. Scroll Down.

127. Your Facebook page URL is suggested
here.

128. You can Add a “Call
to Action”...

129. By clicking here.

130. I chose “Learn More”

131. “Learn More” button is shown

132. To “Review Order”, Click
here.

133. This Screen is shown…

134. If the “caution” sign is shown.

135. Click Fix Errors

136. Your are shown the item that needs to be
fixed.

137. Copy the suggested URL.

138. And Paste it here.

139. Click “Place Order”

140. Review Ad details.

141. And then click “Place Order” again.

142. Your Order is now being processed…

143. The Select Payment Method Screen
appears.

144. Select Payment Method.

145. Key-in your payment details.

146. And then click Log-in.

147. Your payment is processed…

148. Click “Agree and Pay Now”

149. Final Payment processing…

150. This page appears.

151. This page shows your Campaign.

152. The Status of your Ad.

153. And the “Ad Set” Details

154. A Business Notification will be sent to
you.

155. Once Approved and
Implemented you can….

156. Review the Performance of your Ad.

157. This concludes our tutorial
on FACEBOOK ADS.
Thank you so much for your Time.