Creating your First Facebook Advert

1. FACEBOOK AD 101
Creating your First
Facebook Advert
By: EJ Samson

2. Open Google Chrome or the browser
of your choice

3. Type www.facebook.com
on the address bar and hit enter

4. Type in your Email address and
Password and click Log In

5. You’re now on your Home Page

6. Click on the Business Page that you
want to make an Ad for

7. On the right hand side, click on
Promote

8. Click Promote your Website

9. Wait for the page to load

10. Click Send people to your
website

11. Type in the website address that
you want to promote

12. Click Continue

13. Type the Name of your
business campaign

14. Set your Account Country

15. Set your Currency

16. Set your Time Zone

17. Choose on the map where you
want your ad to reach

18. Specify the Age and Gender

19. Enter the Language of your
target audience if needed

20. Choose the possible interests of
your target audience

21. Specify the Behaviors, Categories,
and connections if needed

22. Check Save this Audience

23. Review the
Summary on the
right side

24. If all is good,
scroll down

25. Set your Daily Budget

26. Choose the schedule of the campaign

27. Create a name for your Ad Set

28. Review the
Estimated Daily
Reach on the
right side

29. If the number
is acceptable,
then scroll
down

30. Choose how you want your
Ad to be optimized for

31. Choose Multiple images in one ad

32. Choose the Facebook Page you want
to run the Ad under

33. Enter the
message of
your Ad

34. Check both
options for
the Images
and Links

35. Choose the
three (3)
images you
want on your
Ad

36. On each tab,
click Change
Image

37. Choose the Photo and Click Confirm

38. Repeat
process for
all three (3)
Tabs

39. Enter the Ad
Headline

40. Enter the Ad
Description

41. Enter the
website
address page
where you
want your
customer
directed to if
they click on
the Ad

42. Choose the Call-to-Action button
that you want displayed

43. On the right side of the page, check
the preview of your Ad

44. If all is good, click Review Order

45. If all is
good, click
Place
Order

46. Wait for the Order to finish
processing

47. Choose
how you
want to
pay for
your Fb Ad

48. Then Click
Continue

49. Wait for the Order to finish
processing

50. Once Payment is confirmed you’ll be
taken to the Manage Ads Page

51. It’ll show that the Ad is under review

52. On the
right side
it’ll show
the Ad
details

53. Now let’s take a break while waiting
for the Ad to be Approved

54. Now that
was my first
time to
create an
FB Ad

55. That’s why
the choices
on the ad
settings

56. were not
much
thought
about

57. As my first
time, I just
wanted to
be familiar

58. On how to
navigate
through the
pages

59. Don’t worry,
we’ll explore
together

60. And make a
second and
a better Ad

61. Once the
first one is
approved

62. Okay, I just got an email from
Facebook

63. That the Ad was not approved

64. Press F5 on your keyboard to refresh
the page

65. Wait for the Manage Ads to finish
reloading

66. There the problem!

67. I was in a
hurry I didn’t
review the
Facebook Ad
Guidelines

68. Let’s try to fix the problem

69. Click the pencil icon on the
right side of the page

70. The Edit Ad window will open

71. Scroll down to the images section

72. Click Change
Image

73. Choose the Photo and Click Confirm

74. Wait for the update to finish

75. Let’s open the updated Ad
on Power Editor

76. Click Power Editor

77. Verify that it’s back to Pending
Review again

78. Let’s take
another
break

79. while
waiting for
the Ad to
be approved

80. Okay, I just
got an email
that it’s
approved

81. Let’s check
the Ad
preview

82. It looks
good

83. So now let’s
take
another
break

84. And
continue
the second
Ad on the
next slide

85. Bye for now!