3. DISCLAIMERS
I am a programmer I am an SEOmoz
Associate
@ipullrank
4. I AGREE WITH MATT CUTTS (for the 2nd time ever)
@ipullrank
5. YOU SHOULD BUILD YOUR OWN TOOLS
JavaScript – Codeacademy.com Python – Udacity.com
It is now easier than ever to learn how to code for free. Take advantage of these classes and build your own
nuanced tools
@ipullrank
7. IACQUIRE IS NOT A LINK NETWORK
There has been some confusion due to the fact
that iAcquire purchased Conductor’s link
business in 2010. iAcquire is not a link network,
all links were built through outreach.
@ipullrank
8. RANKING DIRECTORIES 647,631 OUTREACH
RESULTS & LINK DB’S OPPORTUNITIES
3-4 attempts made
12,558,303
PAGES
REVIEWED
MANUAL VIEWING
QUALITY CONTROL CLIENT
• Full-time Highly-trained REQUIREMENTS POTENTIAL PARTNER
BLUELIST FILTERING Team • Relevancy Guidelines
• Multi-layered Review • Content Guidelines
TOP 5,000 • Evolving Quality Guidelines • Legal Requirements
amazon.com, apple.com, wikipedia.org, etc
NO
“NO”
RESPONSE
BLACKLIST FILTERING
“DO NOT CONTACT” LIST 535,062
(internally established) 112,569 “YES”
UNQUALIFIED
OPPORTUNITIES
PAGES
BAD NEIGHBORHOODS
(link network & spam)
SEO METRICS FILTERING
Client Specific – Filtering out data based on IBL,
Moz-Rank, OBL, PR, etc.
POTENTIAL FUTURE
QUALIFIED PAGES
NEW Content
OPPORTUNITIES
& Link Partner
11,487,318
PAGES
REMOVED
VETTING PROCESS VIEWING PROCESS OUTREACH PROCESS
Technology Driven
9. IACQUIRE USED TO BE BRUTE FORCE OUTREACH
VP Operations Client Services
Project Management (2)
Quality Assurance (4) Content Strategist
Journalist (3) Creative Developer
Most of the muscle
Outreach Specialist (30)
was here
We used to do brute force outreach with our custom CRM software for targeting influencers and convincing them
to link to us.
@ipullrank
10. NOW IACQUIRE IS CONTENT-BASED OUTREACH
VP Operations
Group Project Director (2) CONTENT
STRATEGY
Quality Assurance (5) Project Managers (7)
Outreach Specialist (30) Content Strategists (4)
Journalist (7) Creative Developer (3)
We are now focused on creating remarkable content and marketing that content to specific segments of a client’s
target audience. The goal is build an army of people that create the type of quality content that I do.
@ipullrank
11. 180 DAY GROWTH
VP Operations
Group Project Director (3) CONTENT
STRATEGY
Quality Assurance (5) Project Managers (11)
Outreach Specialist (46) Content Strategists (7)
Journalist (16) Creative Developer (4)
Our aim is to make our expanded offering stronger over time to continue to build great results at scale
@ipullrank
12. THE ROAD TO REINCLUSION
WE ARE HIRING RAPIDLY
4-MONTH PLAN TO LINK REMOVALS
BUILDING NEW LINKS FOR CLIENTS
REINCLUSION REQUEST
Our commitment is to our clients. I invite you all to witness the growth of an agency that has been banned as we
dismantle our links and make an attempt to get back into Google’s good graces. http://www.iacquire.com
@ipullrank
14. OH SEO GODS,
PLEASE TELL ME
WHAT MIKE KING
USES
@ipullrank
15. MIKE! WHAT
TOOLS DO
YOU USE FOR
ON-PAGE
ANALYSIS?
@ipullrank
16. SCREAMING FROG
Get it: http://www.screamingfrog.co.uk/seo-spider/
8 Alternative Ways to Use Screaming Frog for SEO
http://www.distilled.net/blog/seo/8-alternative-ways-to-use-screaming-frog-for-seo/ (@craigbradford)
@ipullrank
17. SCRAPER FOR CHROME
With a right-click I can scrape anything from a page and export it to a Google Doc.
Get it: https://chrome.google.com/webstore/detail/mbigbapnjcgaffohmbkdlecaccepngjd
@ipullrank
18. HTTPFOX
I use this for checking response codes of HTTP requests. Specifically for 301s, 302s, 404s.
Get it: https://addons.mozilla.org/en-US/firefox/addon/httpfox/
@ipullrank
19. PAGE SPEED PLUGIN
Get actionable insights about issues with page speed.
Get it: http://code.google.com/speed/page-speed/download.html
@ipullrank
20. MIKE! WHAT
OTHER
KEYWORD
RESEARCH
TOOLS DO
YOU USE?
@ipullrank
21. YAHOO CLUES
Get demographic data at the keyword level straight from Yahoo. http://clues.yahoo.com/ (h/t @keyrelevance)
@ipullrank
22. KEYWORD EYE
Keyword Eye visualizes keyword research and quickly indentifies keywords from just inputting a domain name.
Get it: http://www.keywordeye.co.uk
@ipullrank
23. SOOVLE
Keyword Research using Suggest on Google, Bing, haoo, Wikiedia, Amazon, Youtube and Answers.com
Use it: http://www.soovle.com
@ipullrank
24. UBERSUGGEST
Keyword Research using Google Suggest with country and platform options.
Use it: http://ubersuggest.org
@ipullrank
25. SCRAPEBOX
A white hat keyword research application for Scrapebox with Google/Bing/Yahoo! Suggest has recently come to
light.
Read about it: http://ipullrank.com/how-to-uncover-100s-of-new-longtail-keywords-in-minutes/
@ipullrank
26. @SEOGADGET ADWORDS API EXCEL PLUGIN
Use this and you’ll never have to visit the Adwords Keyword Tool again.
Get it: https://seogadget.co.uk/google-adwords-plugin-excel/
@ipullrank
27. MIKE! HOW DO
YOU COME UP
WITH
CONTENT
IDEAS?
@ipullrank
28. GOFISH
I made a tool that uses Twitter for real-time keyword research to help get content ideas that people want now.
Get it: http://ipullrank.com/tools/gofish/
@ipullrank
29. @SEOGADGET GOOGLE DOCS TOOL
Similar to GoFish this Google Docs tool scrapes various blogs and discussions to get hot ideas
Use it: https://seogadget.co.uk/using-google-docs-to-generate-hot-content-strategies/ (@dbseo)
@ipullrank
30. FACEBOOK RECOMMENDATION DEMO
Find out what is the most popular content on a given domain and make a better version. Expand to 1000 pixels to
see up to 20 top performers in social.
Use it: http://developers.facebook.com/docs/reference/plugins/recommendations/
@ipullrank
31. MIKE! WHAT
TYPE OF MAGIC
CAN I DO RIGHT
IN A
SPREADSHEET?
@ipullrank
32. SEOTOOLS BY NIELS BOSMA
Scrape pages, get link and social metrics as well as analytics right in Excel using this plugin.
Get it: http://nielsbosma.se/projects/seotools/download/
@ipullrank
33. IMPORTXML FOR GOOGLE DOCS
Scrape pages, use APIs, get analytics right in Google Docs
ImportXML Cookbook: http://www.seerinteractive.com/blog/importxml-cookbook (@djchrisle)
The ImportXML Guide to Google Docs: http://www.distilled.net/blog/distilled/guide-to-google-docs-importxml/
@ipullrank (@davidsottimano)
34. MIKE! HOW
CAN I GET
ACTIONABLE
INFO ON A
LINK
PROFILE?
@ipullrank
35. LINK RESEARCH TOOLS
LRT is fiercely underrated and has a variety of tools that tell you exactly what types of links you need to beat
your competition.
Get it: http://www.linkresearchtools.com
@ipullrank
36. LINK DETECTIVE
This tool crawls all your links and classifies them by type: sidebar, comment, directory, list, blogroll, sidebar, etc.
Get it: http://www.linkdetective.com
@ipullrank
37. MIKE! HOW CAN
I DO
COMPETITIVE
ANALYSIS
QUICKLY?
@ipullrank
38. SEARCHMETRICS ESSENTIALS
The quickest way to understand what your competitors are doing as they track performing keywords, traffic, and
social for many sites
Get it: http://suite.searchmetrics.com/en/essentials
@ipullrank
39. MIKE! I HEAR
YOU DO
AWESOME
THINGS WITH
ANALYTICS…
@ipullrank
40. KEYWORD-LEVEL DEMOGRAPHICS
Search Keyword-Level
FB:Admin Demographics
Referrers
I probably should have patented this.
Read the Post: http://www.seomoz.org/blog/keyword-level-demographics
Get the Code: http://www.github.com/ipullrank/keyword-level-demographics
@ipullrank
41. TRACK SOCIAL NETWORKS USERS ARE LOGGED INTO
@TomAnthonySEO wrote some code for this.
Get Code: http://www.seomoz.org/blog/visitor-social-network-login-status-google-analytics
Wordpress Plugin: http://www.springest.co.uk/social-analytics/
@ipullrank
42. GOOGLE ANALYTICS DEBUGGER
Custom variables take a long time to populate. Use this to make sure you’ve implemented the code properly.
Get It: https://chrome.google.com/webstore/detail/jnkmfdileelhofjcijamephohjechhna
@ipullrank
43. MIKE! YOU
ALWAYS TALK
ABOUT
PERSONAS,
HOW CAN I FIND
MY TARGET
AUDIENCE?
@ipullrank
44. FACEBOOK AD CREATOR
The Facebook Ad Creator is the audience version of the Adwords Keyword Tool
Use it: www.facebook.com/ads/create/
@ipullrank
45. FACEBOOK INSIGHTS
Gender Country
Female
Age distribution
Male
If the site is already on the open graph, you can get data on the audience from FB Insights
Use it: www.facebook.com/insights
@ipullrank
46. DOUBLECLICK AD PLANNER
The DoubleClick Adplanner will give you demographic insights per domain. Enter competitors if you’re not there
Use it: www.google.com/adplanner/
@ipullrank
47. MIKE! HOW
CAN I GET
LINK BUILDING
QUICK HITS?
@ipullrank
48. LINK BUILDING GUIDES
I wrote two six month plans for link building – http://www.iacquire.com/resources/link-building-guides
@ipullrank
49. BRAND FANS
Pull your Twitter followers using SimplyMeasured then pull your Link Profile. Contact users that follow but don’t
link.
Use it: http://www.seerinteractive.com/blog/using-twitter-and-backlinks-to-build-links/2011/07/28/ (@ethanlyon)
@ipullrank
50. MIKE! WHERE
CAN I FIND DATA
FOR
INFOGRAPHICS?
@ipullrank
51. WORLD GOVERNMENT DATA
Data from Governments all around the world.
Use it: http://www.guardian.co.uk/world-government-data
@ipullrank
52. GOOGLE PUBLIC DATA
All types of data on all types of things from Google itself.
Use it: http://www.google.com/publicdata/directory
@ipullrank
54. INFOGR.AM
Create beautiful charts without being a graphic designer.
Use it: http://infogr.am/
Also Jon Cooper talks about how to visualize data in a post http://pointblankseo.com/visualizations
@ipullrank
55. PIKTOCHART
Easy infographics that anyone can create
Use it: http://www.piktochart.com
@ipullrank
56. DIPITY
Create interactive timelines from your data and images.
Use it: http://www.dipity.com/
@ipullrank
57. STORYBIRD
Create interactive books out of your data.
Use it: http://www.storybird.com
@ipullrank
58. MIKE! WHAT
OTHER LINK
DATA SOURCES
ARE THERE?
@neyne: looked at them all
http://www.rankabove.com/news/seo-
research/backlink-data-provider-all/
@ipullrank
60. BLEKKO (/SEO)
http://www.blekko.com - use the /seo tag.
@ipullrank
61. IACQUIRE IS DEDICATED TO INNOVATION
???
http://www.linkdiagnosis.com – watch this space. I’m working with our tech team to add new features soon.
http://signup.brokenlinkindex.com – Sign up to find out when the Broken Link Index launches
We also have another top secret project launching at MozCon
@ipullrank
62. MIKE! WHAT
BOOKMARKLETS
DO YOU USE?
@tomcritchlow: Give
August 2011 its post back
http://www.seomoz.org/blog/
some-nifty-seo-
bookmarklets-to-make-you-
more-efficient
@ipullrank
63. OPEN GRAPH HELPER
I wrote this tool to help you check if your Open Graph Data is of optimal length.
Get it: http://ipullrank.com/open-graph-helper/
@ipullrank
64. WIRIFY
Turn any site into a wireframe so you can easily show your UX team where they went wrong.
Get it: http://www.wirify.com
@ipullrank
66. STAT
I have literally seen no better rankings platform. I use the Codex to check for fluctuations when Google makes
announcements: http://codex.getstat.com
Get it: http://www.getstat.com
@ipullrank
67. MIKE! WHAT
DO YOU
SUGGEST AS
LINK BUILDING
TOOLKIT?
@ipullrank
68. FOLLOWERWONK
Identify link prospects on twitter by searching the keywords in their user profiles.
Use it: http://www.followerwonk.com
@ipullrank
69. OUTREACHR BULK DOMAIN CHECK TOOL
Give the tool a list of domains and it pulls the link metrics, IP, country, emails and social profiles associated with
the domain name.
Use it: http://www.outreachr.com/bulk-domain-checker/
@ipullrank
70. KNOWEM
Most people use the same user name for all social media. Use KnowEm to do research on your link prospects.
Use it: http://www.knowem.com
@ipullrank
71. MENTIONMAPP
Find link prospects you would not have found through keyword searches based on who talks to your influencers
Use it: http://mentionmapp.com
@ipullrank
72. ONTOLO
Use Ontolo for automated link prospecting and to organize and track link campaigns.
Use it: http://www.ontolo.com
@ipullrank
73. IFTTT
Use ifttt to setup automatic tweets whenever an influencer in your space blogs or tweets
Use it: http://www.ifttt.com
@ipullrank
74. RAPPORTIVE
See all of user’s social profiles right from Gmail as you write to them.
Get it: https://chrome.google.com/webstore/detail/hihakjfhbmlmjdnnhegiciffjplmdhin
@ipullrank
75. BOOMERANG
Schedule emails and automatic follow ups with this plugin for Gmail
Get it: https://chrome.google.com/webstore/detail/mdanidgdpmkimeiiojknlnekblgmpdll
@ipullrank
76. BUZZSTREAM
Track link, prospects, social progress all in one place.
Use it: http://www.buzzstream.com
@ipullrank
77. ZEMANTA
Zemanta is a content network that integrates with a free Wordpress / Movable Type plugin that suggests related
articles and images to bloggers as they write.
Use it: http://www.zemanta.com
@ipullrank
78. MIKE! I MANAGE
TOO MANY
BLOGS. GOT
ANYTHING THAT
CAN HELP?
@ipullrank
79. MANAGEWP
Backup, update, install plugins and themes for multiple Wordpress blogs all from one place.
Get it: http://www.managewp.com
@ipullrank
80. MIKE! WHAT’S
THE MOST
IMPORTANT
TOOL YOU
USE?
@ipullrank
81. MY BRAIN
No matter how you many tools you have, no one can teach you imagination. Learn your tools but understand how
to make them work for you.
@ipullrank
82. MIKE! WHO
SHOULD I
FOLLOW ON
TWITTER TO
FIND OUT
MORE?
@ipullrank
83. MICHAEL KING
Director of Inbound Marketing
www.iacquire.com
mike@iacquire.com
@iPullRank
THANK YOU / Q&A