Siderean and AWS (AWS Startup Event LA 2008)

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Siderean and AWS (AWS Startup Event LA 2008)

  1. 1. Siderean and AWS Bradley P. Allen Founder & CTO Siderean Software, Inc. AWS Startup Event - LA 9 September 2008
  2. 2. Siderean Software• Enterprise information access and discovery – Visionary status in 2007 Gartner Magic Quadrant for Information Access – One of the 2007 KMWorld “100 Companies That Matter in Knowledge Management”• Venture funded 2004• El Segundo, CA• Our secret sauce: Faceted Semantic Search Copyright © 2008 Siderean Software, Inc. All rights reserved.
  3. 3. Turning The Battleship in 2008:Enterprise Vendor to Web Service Technology Solution Horizontal Vertical Legacy Future-proof Copyright © 2008 Siderean Software, Inc. All rights reserved.
  4. 4. Focus: Online B2B Marketing 1 2 3 Create Prospect Manage Interest Engagement Leads to Closure SEM $ $$ PPC Traffic Conversion $$$ $$$ SEOHow keywords, How effectively How sales team advertising, quality and delivered content programs efficiency Copyright © 2008 Siderean Software, Inc. All rights reserved.
  5. 5. Solution: Content-PoweredMarketing With Information Hubs• A marketing-driven approach to organizing and presenting relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience -- with the objective of driving a profitable customer action. Event Hub Tech Topic Center Industry News Center Call to Call to Action Call to Action Action Content Marketing Executive Briefing SystemBlogsphere Aggregator Center Call to Action Call to Action Copyright © 2008 Siderean Software, Inc. All rights reserved.
  6. 6. navBurner: Self-ServicePerformance Marketing Hubs Copyright © 2008 Siderean Software, Inc. All rights reserved.
  7. 7. Instant-On Content Aggregationand Organization For Marketing Copyright © 2008 Siderean Software, Inc. All rights reserved.
  8. 8. Service Status• Currently in private beta at navburner.com• 12 active beta customers• Tiered monthly subscription model• Public launch Q109 Copyright © 2008 Siderean Software, Inc. All rights reserved.
  9. 9. AWS Allowed Us To Turn OurServer Product Into A Service Fast Memcached Semantic Search Engine Search Engine Cluster Cluster Replication Cluster wiki.navburner.com blog.navburner.com Load Balancer Cluster Web Application MySQL Harvester/Annotator (navburner.com) Cluster Master/Slave Cluster Copyright © 2008 Siderean Software, Inc. All rights reserved.
  10. 10. AWS Allows Us To Innovate In TheCloud Where We Couldn’t Before• Implementing web-scalable faceted semantic search on top of SimpleDB Web Semantic Application Search Engine SimpleDB Cluster Cluster Copyright © 2008 Siderean Software, Inc. All rights reserved.
  11. 11. Bottom Line• AWS has enabled a strategic shift for our company – It’s allowed us to move faster than otherwise possible – It’s opening new doors for product innovation – We’re becoming a new company as a result Copyright © 2008 Siderean Software, Inc. All rights reserved.
  12. 12. Thanks! ballen at siderean dot com www.navburner.com friendfeed.com/bpallen bradleypallen.org

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