How the Toronto Maple Leafs are personalizing their social media. Some examples use a link to a Youtube video which I don;t think works through sldieshare.
2. As with any discussion on Social Media…
Keep phones on!
Tell people you’re here!
3. A little history…
Started with MLSE in Sept of 09.
+1,315% +160,000
+69,000 channel views (3months)
Marketing & Promotions Director in Radio.
4. Social Media At MLSE:
All Parts of our business.
(Fan Service, Digital, Public Relations, Ticket Sales, Food &
Beverage, TV Networks, Live Events, Retail Operations,
Security, People/HR, Community Partners, Corporate Partners,
Sales, Communications, Customer Service & more…)
Training personalities and staff.
Enhancing the Fan Experience.
5. But really…
I’m just a fan.
I have access.
Would a fan think this is cool?
6. Relationship between fan and brand.
(Tattoo Rule)
Our Social Philosophy:
Listen. Engage. Be Authentic.
Sounds simple, right?
7. Communicating with each other is nothing new.
Social Media just makes it easier and faster.
People will always talk, listen, communicate.
And share things they have an emotional
connection with.
Real people talking to real people always wins.
8. Enter Social Media:
Next Level Relationships.
Public Relations, Customer Service, Corporate
Communications, Fan Services, Ticket Sales &
Service, Marketing, Digital Content.
Helps put a ‘face’ to your organization .
People need training!
Has totally changed watching Live Events.
9. We do not have a Twitter/Facebook Strategy.
We do have an Engagement Strategy.
10. Our 7 Social Media Tactics:
We follow back, if we can.
We share. (content, news, stories)
We try to answer everyone.
We ‘jump in’ conversations.
We Listen & Acknowledge.
We help fans update fans.
We believe little things matter.
29. Quick Case Study: Using Twitter to Find and Reward Fans.
Coke Zero Fans First Game
Men’s League Ambush &
Free Leafs Pre-Season Game.
Impossible, Made Possible.
30. Quick Case Study: Using Twitter to Find and Reward Fans.
Coke Zero Fans First Game
Sometimes they find you.
Influencers become the Influence-ee.
Real Relationships.
Reward their friends/followers/friends.
32. Quick Case Study: Using Twitter to Find and Reward Fans.
Coke Zero Fans First Game
Buzz.
Help met the greater Campaign Objectives.
Contributed to the over 11 million media
impressions.
Coke Zero was a trending topic in Canada.
33. So, We Know...
People will talk and share experiences.
People can communicate with each other like never before.
Word of mouth just happens.
All of the above happens online and in-person.
Engagement Strategy…
What’s yours?
Get personal!