Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Social Media for
Tangible Outcomes
Bay Area Open Space Council - Sept 29, 2016
#IAmAdorable
Who we are
• 1 Communications Manager
• All support communications
with a small
yet mighty staff…
And then there’s
our board…
Ex 1: #Write4Farmland
Southeast Quadrant
1,300 acres of farmland
on Morgan Hill’s urban edge
#Write4Farmland
Our goal
Spoiler alert…
we won
How we used
social media
• 350 letters
• 200 new contacts
• 150 new fb likes
• $2,500: 11 Morgan
Hill residents in 2016
• 4 first time donors
The r...
1. Make a friend at Facebook: boosting budget
for nonprofits
2. Keep videos short, 30- 60 sec
3. Collect contact info of p...
Ex 2:
I Love Coyote Valley
How we used
social media
How we used
social media
How we used
social media
1. Made a hard push
for “likes”
2. Bumper stickers,
flyer, logo
3. Form for sign ups
The results
1. 10 videos, viewed
~3K times each
2. 1,646 likes, 10K
“reactions”
3. 100 new people on
alert list
4. Only th...
1. Videos: our issue = their issue.
2. Videos: different languages
3. Tri-pod, mic, etc: worthwhile
investment
What we lea...
Feel free
to ask
me for
one of
these
Thank you!
Upcoming SlideShare
Loading in …5
×

Social media for tangible outcomes - Megan Mederios

418 views

Published on

On 9/29/16 the Bay Area Open Space Council convened its Fall Gathering on the topic of using social media to get actual work done. More about it at #OSCsocial on Twitter, and http://openspacecouncil.org/community-events/gatherings/

Published in: Marketing
  • Be the first to comment

  • Be the first to like this

Social media for tangible outcomes - Megan Mederios

  1. 1. Social Media for Tangible Outcomes Bay Area Open Space Council - Sept 29, 2016 #IAmAdorable
  2. 2. Who we are
  3. 3. • 1 Communications Manager • All support communications with a small yet mighty staff…
  4. 4. And then there’s our board…
  5. 5. Ex 1: #Write4Farmland
  6. 6. Southeast Quadrant 1,300 acres of farmland on Morgan Hill’s urban edge #Write4Farmland
  7. 7. Our goal Spoiler alert… we won
  8. 8. How we used social media
  9. 9. • 350 letters • 200 new contacts • 150 new fb likes • $2,500: 11 Morgan Hill residents in 2016 • 4 first time donors The results
  10. 10. 1. Make a friend at Facebook: boosting budget for nonprofits 2. Keep videos short, 30- 60 sec 3. Collect contact info of people who take action What we learned 4. Oh, and if you know someone with a baby…
  11. 11. Ex 2:
  12. 12. I Love Coyote Valley
  13. 13. How we used social media
  14. 14. How we used social media
  15. 15. How we used social media 1. Made a hard push for “likes” 2. Bumper stickers, flyer, logo 3. Form for sign ups
  16. 16. The results 1. 10 videos, viewed ~3K times each 2. 1,646 likes, 10K “reactions” 3. 100 new people on alert list 4. Only the beginning…
  17. 17. 1. Videos: our issue = their issue. 2. Videos: different languages 3. Tri-pod, mic, etc: worthwhile investment What we learned 235 likes 24 shares 18 comments 4. People really like corn
  18. 18. Feel free to ask me for one of these Thank you!

×