Step Path to Success for Superman Site

amanda blum
@howlingzoe
amanda@howlingzoe.com Preso F.A.Q.
areyousociallyacceptable.com
•Yes. Slides will be available on
I went to risd but you wouldn’t slideshare. In 10 minutes. I promise.
know that from this presentation. Really. Yes, I’m serious. And honest.
My bad. Dude, I swear. slideshare.net/hzp
•I really do try not to curse.
•No, I really haven’t a clue why camps
continue to allow me to speak.
•Current dev track: front end mgmt.
(looks cool.)
•Of course its mine. WHY would anyone
do this to their hair on purpose?

#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com

Sitemap to Success

A lame ass title, but we’re on our
way to awesome.


How websites are born…

functionality Bad ass (or just
bad) design


Developers think like this:


Designers think like this:


Everyone is
selling
something


step 1:
What do you do


I’m
superman

It’s all
about the
codpiece

I’m the dude that’s
gonna save your ass

I’m a common
citizen who
helps
maintain
peace & order
in Gotham
through feats
of
superhuman
strength.

What do you do?:

To (target market), (name of
org) provides (services) by
(unique methods) for (results).


step 2:
Define your visitors


step 2: Define your visitors
Potential
customers/clients

return customers

Suppliers

potential suppliers

Press

Wholesalers

Staff

potential staff


step 2: Define your visitors
Potential
customers/clients

return customers

Suppliers

potential suppliers

Press

Wholesalers

Staff

potential staff

IE6 Users


step 2: Superman
Potential
clients

return clients

Gov’t agencies

press

Concerned citizens

Rival superheros

Career day organizers

Friends & family

Competitors (villians)


step 3:
Define “success points”
On your site


step 3: Superman
Request help
Potential
clients Corporate account

return clients Contact form

Gov’t agencies Press ready
photos/bio
press
Donate button
Concerned citizens
Union information
Fellow superheros
Sched. appt
Career day organizers
Blog
Friends & family
big screw you sign
competition (villians)


step 4:
Create a path to buy


The Four Questions:

1. Why do I want crap?
2. Why do I want *your* crap?
3. What’s your process to give
me crap?
4. Give me crap.


step 4: Superman
Why do I How does Request help
need Why do I want
Your help Work ?
Potential help? YOUR help?

clients Corporate account signup
Features/benefits
Cost/FAQ
Of corp acct
Why you Service
Why you
should costs
Gov’t agencies Subcontract
should work
w Superman
Press ready photos/
help
bio/press contact
press How
How
Why citizens
need
Superman
helps
Superman Donate button
Foundation
superheroes Gotham
Concerned citizens Uses funds

Why you want Dues/benefits/
Union information
Why you need
To join the annualretreat
Fellow superheros unions Superheroes
Union Sched. appt
Superheroes Speaking
Career day organizers inspire kids &
Superman is
topics
a great
scare them
speaker
Blog
straight
Friends & family
big screw you sign
competition (villians) Activate spam bomb,
Autosend email to local
IE6 users hooker service to seduce
villian’s girlfriend

step 5:
Revel in sitemap. Go eat ice cream.


Actual
step 5:
Find the overlaps


step 4: Superman
Why do I How does Request help
need Why do I want
Your help Work ?
Potential help? YOUR help?

clients Corporate account signup
Features/benefits
Cost/FAQ
Of corp acct
Why you Service
Why you
should costs
Gov’t agencies Subcontract
should work
w Superman
Press ready photos/
help
bio/press contact
press How
How
Why citizens
need
Superman
helps
Superman Donate button
Foundation
superheroes Gotham
Concerned citizens Uses funds

Why you want Dues/benefits/
Union information
Why you need
To join the annualretreat
Fellow superheros unions Superheroes
Union Sched. appt
Superheroes Speaking
Career day organizers inspire kids &
Superman is
topics
awesome
scare them Blog
straight
Friends & family
big screw you sign,
competition (villians) Activate spam bomb,
Autosend email to local
IE6 users hooker service to seduce
villians girlfriend

step 5: Superman
Homepage
Marketing message, callouts
return clients, Gov’t agencies, Fellow superheroes,, Career day
organizers, Friends & family, competitors

Superheroes r awesome Superman rocks Services Contact

For citizens Help Services Contact Form

For gov’t agencies Corp Accounts Appt. Sched.

For schools Superman Foundation Press
Blog

Union Screw You Page


step 6:
Determine
what’s copy
what’s graphic
what’s plugin
what’s sidebar


What’s missing

1. About me page
2. Testimonials
3. Cute puppies
4. Vague, unhelpful titles
5. Picture/video pages
6. Advertising
7.Roadblocks

What’s actually there

1. Fewer pages
2. Less copy
3. Icons, graphics, visualizations
4. Clear branding
5. Calls to action


Yeah, yeah. I was getting to it.

1. Sidebars
2. Footers
3. Title/Description
4. Author display
5. Dynamic Content Gallery
6. Gravity Forms
7. Quotations Plugin

step 7:
Measure it. Test it.


step 8:
Get paid.


Get paid.


On behalf of myself & Lucy the
Wonderdoberman, we thank you and
#unicornsalute you


amanda blum
@howlingzoe
amanda@howlingzoe.com
areyousociallyacceptable.com
speakerrate.com >amandablum


Step Path to Success for Superman Site

Recommended

Recommended

More Related Content

Viewers also liked

Viewers also liked (10)

Similar to Step Path to Success for Superman Site

Similar to Step Path to Success for Superman Site (20)

More from Amanda Blum

More from Amanda Blum (10)

Recently uploaded

Recently uploaded (20)

Step Path to Success for Superman Site