Sitemap to success

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Sitemap to success

  1. 1. amanda blum @howlingzoe amanda@howlingzoe.com Preso F.A.Q. areyousociallyacceptable.com •Yes. Slides will be available on I went to risd but you wouldn’t slideshare. In 10 minutes. I promise. know that from this presentation. Really. Yes, I’m serious. And honest. My bad. Dude, I swear. slideshare.net/hzp •I really do try not to curse. •No, I really haven’t a clue why camps continue to allow me to speak. •Current dev track: front end mgmt. (looks cool.) •Of course its mine. WHY would anyone do this to their hair on purpose? #omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
  2. 2. Sitemap to Success A lame ass title, but we’re on our way to awesome. #omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
  3. 3. How websites are born… functionality Bad ass (or just bad) design #omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
  4. 4. Developers think like this: #omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
  5. 5. Designers think like this: #omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
  6. 6. Everyone is selling something #omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
  7. 7. step 1: What do you do #omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
  8. 8. I’m superman It’s all about the codpiece I’m the dude that’s gonna save your ass
  9. 9. I’m a common citizen who helps maintain peace & order in Gotham through feats of superhuman strength.
  10. 10. What do you do?: To (target market), (name of org) provides (services) by (unique methods) for (results). #omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
  11. 11. step 2: Define your visitors #omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
  12. 12. step 2: Define your visitors Potential customers/clients return customers Suppliers potential suppliers Press Wholesalers Staff potential staff #omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
  13. 13. step 2: Define your visitors Potential customers/clients return customers Suppliers potential suppliers Press Wholesalers Staff potential staff IE6 Users #omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
  14. 14. step 2: Superman Potential clients return clients Gov’t agencies press Concerned citizens Rival superheros Career day organizers Friends & family Competitors (villians) #omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
  15. 15. step 3: Define “success points” On your site #omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
  16. 16. step 3: Superman Request help Potential clients Corporate account return clients Contact form Gov’t agencies Press ready photos/bio press Donate button Concerned citizens Union information Fellow superheros Sched. appt Career day organizers Blog Friends & family big screw you sign competition (villians) #omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
  17. 17. step 4: Create a path to buy #omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
  18. 18. The Four Questions: 1. Why do I want crap? 2. Why do I want *your* crap? 3. What’s your process to give me crap? 4. Give me crap. #omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
  19. 19. step 4: Superman Why do I How does Request help need Why do I want Your help Work ? Potential help? YOUR help? clients Corporate account signup Features/benefits Cost/FAQ Of corp acct return clients Contact form Why you Service Why you should costs Gov’t agencies Subcontract should work w Superman Press ready photos/ help bio/press contact press How How Why citizens need Superman helps Superman Donate button Foundation superheroes Gotham Concerned citizens Uses funds Why you want Dues/benefits/ Union information Why you need To join the annualretreat Fellow superheros unions Superheroes Union Sched. appt Superheroes Speaking Career day organizers inspire kids & Superman is topics a great scare them speaker Blog straight Friends & family big screw you sign competition (villians) Activate spam bomb, Autosend email to local IE6 users hooker service to seduce #omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com villian’s girlfriend
  20. 20. step 5: Revel in sitemap. Go eat ice cream. #omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
  21. 21. Actual step 5: Find the overlaps #omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
  22. 22. step 4: Superman Why do I How does Request help need Why do I want Your help Work ? Potential help? YOUR help? clients Corporate account signup Features/benefits Cost/FAQ Of corp acct return clients Contact form Why you Service Why you should costs Gov’t agencies Subcontract should work w Superman Press ready photos/ help bio/press contact press How How Why citizens need Superman helps Superman Donate button Foundation superheroes Gotham Concerned citizens Uses funds Why you want Dues/benefits/ Union information Why you need To join the annualretreat Fellow superheros unions Superheroes Union Sched. appt Superheroes Speaking Career day organizers inspire kids & Superman is topics awesome scare them Blog straight Friends & family big screw you sign, competition (villians) Activate spam bomb, Autosend email to local IE6 users hooker service to seduce #omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com villians girlfriend
  23. 23. step 5: Superman Homepage Marketing message, callouts return clients, Gov’t agencies, Fellow superheroes,, Career day organizers, Friends & family, competitors Superheroes r awesome Superman rocks Services Contact For citizens Help Services Contact Form For gov’t agencies Corp Accounts Appt. Sched. For schools Superman Foundation Press Blog Union Screw You Page #omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
  24. 24. step 6: Determine what’s copy what’s graphic what’s plugin what’s sidebar #omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
  25. 25. What’s missing 1. About me page 2. Testimonials 3. Cute puppies 4. Vague, unhelpful titles 5. Picture/video pages 6. Advertising 7.Roadblocks #omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
  26. 26. What’s actually there 1. Fewer pages 2. Less copy 3. Icons, graphics, visualizations 4. Clear branding 5. Calls to action #omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
  27. 27. Yeah, yeah. I was getting to it. 1. Sidebars 2. Footers 3. Title/Description 4. Author display 5. Dynamic Content Gallery 6. Gravity Forms 7. Quotations Plugin #omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
  28. 28. step 7: Measure it. Test it. #omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
  29. 29. #omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
  30. 30. #omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
  31. 31. #omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
  32. 32. #omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
  33. 33. #omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
  34. 34. #omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
  35. 35. step 8: Get paid. #omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
  36. 36. Get paid. #omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
  37. 37. step 8: Get paid. #omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
  38. 38. step 8: Get paid. #omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
  39. 39. #omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
  40. 40. #omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
  41. 41. #omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
  42. 42. On behalf of myself & Lucy the Wonderdoberman, we thank you and #unicornsalute you #omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
  43. 43. amanda blum @howlingzoe amanda@howlingzoe.com areyousociallyacceptable.com speakerrate.com >amandablum #omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com

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