Britam Microinsurance – Insurer Innovation Award 2023

1. Safeguarding Dreams & Aspirations

2. “Safeguarding dreams and aspirations”
Our Vision
To be the LEADING diversified financial services
company in our chosen markets across Africa
Our Mission
Providing you with financial security
EVERY STEP OF THE WAY
Values
Customer Focus, Integrity, Innovation, Respect
Our Purpose
2

3. Innovation in
insurance

4. Digital insurance
products.
4
EPIC2 #OneBritam

5. Safeguarding Dreams & Aspirations
From 2020 to the past recent months, we have been able to leverage on technological platforms in delivering high-
quality insurance products to low income and emerging consumers.
5
DIGITIZED DISTRIBUTION
Innovation. Impact.
Partnership with online service delivery platforms: Bonfire
adventures, little cab,voltic,Liberty Africa.
Streamlined Processes, improved customer experience and ease
of information access.
Partnership with mobile network operators: Telkom,Airtel and
safaricom in Kenya.
Shortened financial transaction processes enabling
quick,convenient and relatively low-cost payments of premiums
and claims.
M-health insurance- Telemedicine. Quick health service delivery to customers.
Partnership with agent-led insurance
platforms:MTEK,MTIBA,iBuild.
• Reaching clients in large numbers.
• Use minimal financial infrastructure.

6. Safeguarding Dreams & Aspirations 6
DIGITIZED DISTRIBUTION - TELCOS
Partnership. Product. Details.
A Personal Accident
Insurance for all safaricom
users. Purchased together
with a data plus bundle
Safaricom users purchasing daily data
bundle have access to an insurance
cover
Current customer numbers for 2023
are 104,590
A hospicash product
for equitel customers.
The product has two categories
Loyalty and paid cover
Current customer numbers for 2023
are 634
A personal accident
insurance product
embedded in purchase
of bundles.
Telkom customers buying data
bundles have access to an insurance
product.
Current customer numbers for 2023
are 11,705

7. Safeguarding Dreams & Aspirations 7
DIGITIZED DISTRIBUTION - HEALTH
A medical insurance solution
aimed at people(bonfire clients)
who are on holiday within the
country in the event of an illness.
It’s an opt in product available for
Bonfire clients
Partnership. Product. Details.
A digital health insurance
product that covers hospital bills
due to hospitalization.
Customer purchase and
administration of product via
Mpesa app and MTIBA website.
Current customer numbers for
2023 are 100
Britam telemedicine customer
service for maternal Health
clients.
Customer purchase and
administration of product via
safaricom Mpesa and MTIBA
website.

8. Safeguarding Dreams & Aspirations 8
DIGITIZED DISTRIBUTION - TRANSPORT
A digital personal accident product
for psv travelers and goods in
transit.
A passenger accesses insurance
on purchase of a ticket.
Current customer numbers for
2023 are 129,225
Partnership. Product. Details.
A per trip protection cover that
protects the rider in case of an
accident during the ride.
A rider using Little App opts in
to have insurance cover
incorporated in their ride.
Current customer numbers for
2023 are 12,916
A Personal Accident insurance
solution aimed at people(bonfire
clients) who are on holiday in
the event of an accident.
All clients that purchase a
package from Bonfire
Adventures are on cover.
Current customer numbers for
2023 are 12,067

9. Safeguarding Dreams & Aspirations
Innovation. Impact.
SMS and USSD campaigns. • Prompt insurance purchase.
• Brief, easy and simple insurance product explanation thus
creating awareness to customers with one interaction.
Web campaigns. • Onboard and purchase process fully on the discretion of
customer.
Automation of renewals invites. • Improvement in timely communication leading to increase in
loyalty customers.
Use of robotics in insurance processes. • Improved efficiency in underwriting and claims processes to serve
customers and timely responses to customers.
Efficient claims adjudication by use of Britam partner portal- A web
based application where a partner has access to all the information
they need as well as prompt submission of claims
• Efficient payment of health services providers by quick claims’
documents.
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DIGITIZED MARKETING

10. Safeguarding Dreams & Aspirations 10
PRODUCT LAUNCH
Britam-Bonfire Partnership
Launch
Britam-Voltic Partnership Launch
Britam- Mtiba roadshow Launch

11. Safeguarding Dreams & Aspirations 11
ONGROUND ACTIVATIONS
Britam-Voltic PA activations at
Ena coach Sacco Britam-Kyosk property
insurance activations

12. Safeguarding Dreams & Aspirations