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Social Media and the Historic Environment - What does success look like?

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Key to a successful social media project is understanding what you want to accomplish and how you evaluate the outcomes.

Social Media
1 of 7
What does successWhat does success look like?look like?
The Path to Success Who How What When
• Who do you want your social media to reach? • Are they local/national? • What are their characteristics? • Who are your allies/noisy neighbours? Who
How • How will you reach them? • Do you even need social media? • How else can you reach your audience?
Election night crowd, Wellington, 1931 Photographer: William Hall Raine Photographic Archive, Alexander Turnbull Library http://www.flickr.com/photos/nationallibrarynz_commons/3326203787/
What & When • What does success looks like? • What will be interesting to your audience? • When will it start and when will it finish? • When do the people you want to reach go online for your content?
What & When • What does success looks like? • What will be interesting to your audience? • When will it start and when will it finish? • When do the people you want to reach go online for your content?

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Social Media and the Historic Environment - What does success look like?

  • 1. What does successWhat does success look like?look like?
  • 2. The Path to Success Who How What When
  • 3. • Who do you want your social media to reach? • Are they local/national? • What are their characteristics? • Who are your allies/noisy neighbours? Who
  • 4. How • How will you reach them? • Do you even need social media? • How else can you reach your audience?
  • 5. Election night crowd, Wellington, 1931 Photographer: William Hall Raine Photographic Archive, Alexander Turnbull Library http://www.flickr.com/photos/nationallibrarynz_commons/3326203787/
  • 6. What & When • What does success looks like? • What will be interesting to your audience? • When will it start and when will it finish? • When do the people you want to reach go online for your content?
  • 7. What & When • What does success looks like? • What will be interesting to your audience? • When will it start and when will it finish? • When do the people you want to reach go online for your content?