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DAVIDA ARNOLD
@GIRLGAMECHANGER
DISCOVERABILITY
LUCRECER BRAXTON
@LUCRECERBRAXTON
Standing Out in a Crowded Marketplace
EXPOSURE
• Increasing your discoverability
• Extending your reach
• Enhancing your credibility
PHOTO DIVIDER SLIDE
add full image + 30% orange overlay
PHOTO DIVIDER SLIDE
add full image + 30% orange overlay
HASHTAGS• How they got here
• Where they’re going
• What they can do for you
PHOTO DIVIDER SLIDE
add full image + 30% orange overlay
A LIL’ BIT OF
HISTORY ABOUT
THIS HASHTAG
A LIL’ BIT OF
HISTORY ABOUT
THIS HASHTAG
STAND OUT
• Establish expertise at local events
• Enhancing your social footprint
• Finding & submitting to speaking gigs
SOCIAL
FOOTPRINT
SEEK OUT
LOCAL SPEAKING
EVENTS, THEN
GO BIG!
Thank you
Davida E Arnold
@GirlGameChanger
Lucrecer Braxton
@LucrecerBraxton

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Blogging While Brown Slides_Draft2[2]

Editor's Notes

  1. Exposure Increasing your discoverability Extending your reach Enhancing your credibility
  2. Exposure Increasing your discoverability Extending your reach Enhancing your credibility
  3. Every opportunity that comes your way is not necessarily the best opportunity for you. Just because you feel stuck doesn’t mean you are stuck. How does the opportunity fit into your overall goals Evaluate where you want to go and where you are so you know what opportunities to pursue to increase your visibility and ultimately your discoverability
  4. How do you extend your reach in your community? Start at home. Check out local events and network your way into special projects, collaborations and speaking gigs Be of service to an organization that needs your skill set, but does not have the resources Exchange expertise for exposure (mentions in their newsletters, inclusion in website, etc)
  5. Hashtags
  6. 1. http://www.adweek.com/socialtimes/history-hashtag-social-marketing/501237
  7. Example of popular hashtag
  8. Example of popular hashtag
  9. When was the last time you Googled yourself? What shows up? Is this what you want to be known for? What do your social media platforms say about you? You can learn a lot about a person by looking at their Instagram, Twitter or Facebook feeds
  10. Seek out local speaking opportunities to hone your speaking skills and establish authority. Have someone record you speaking or take pictures and use to increase your social footprint When I am scouting for speakers, I check to see if you have experience speaking or where you have been lately sharing your expertise Conferences are looking for dynamic speakers who know their stuff Having the desire to speak does not mean you are good at it. Practice. Local or smaller speaking venues are great for perfecting your delivery