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INTERNET`S A FLOP!
  A presentation of Social Media
DISCLAIMER

• My   opinions, not Noreco`s
• Private   use, not company use
• Examples gathered to illustrate the point, not as
 my contribution or opinion to the actual
 discussion or event.
• Sources   are either linked or shown in screen
I LOVE YOU JUST THE WAY
        YOU ARE!
I LOVE YOU JUST THE WAY
        YOU ARE!
   • Unconditional
I LOVE YOU JUST THE WAY
        YOU ARE!
   • Unconditional

   • Is   communication unconditional?
I LOVE YOU JUST THE WAY
        YOU ARE!
   • Unconditional

   • Is   communication unconditional?
I LOVE YOU JUST THE WAY
        YOU ARE!
   • Unconditional

   • Is   communication unconditional?
I LOVE YOU JUST THE WAY
        YOU ARE!
   • Unconditional

   • Is   communication unconditional?
I LOVE YOU JUST THE WAY
        YOU ARE!
   • Unconditional

   • Is   communication unconditional?
I LOVE YOU JUST THE WAY
        YOU ARE!
   • Unconditional

   • Is   communication unconditional?




   •
EVOLUTION
EVOLUTION
• Survival   of the fittest?
EVOLUTION
• Survival   of the fittest?
• Survival   of the strongest? - Short term...
EVOLUTION
• Survival   of the fittest?
• Survival   of the strongest? - Short term...
• Survival   of the most intelligent?
EVOLUTION
• Survival   of the fittest?
• Survival   of the strongest? - Short term...
• Survival   of the most intelligent?
• Survival   of the one most responsive to change
EVOLUTION
• Survival   of the fittest?
• Survival   of the strongest? - Short term...
• Survival   of the most intelligent?
• Survival   of the one most responsive to change
• Do   we need to be responsive to change?
EVOLUTION
• Survival   of the fittest?
• Survival   of the strongest? - Short term...
• Survival   of the most intelligent?
• Survival   of the one most responsive to change
• Do   we need to be responsive to change?
• Rhetorical   question
SO, WHAT ARE OUR
CHILDREN...     , USED TO?
          OR REALLY, REALLY YOUNG EMPLOYEES
SO, WHAT ARE OUR
     CHILDREN...     , USED TO?OR REALLY, REALLY YOUNG EMPLOYEES



•   Round Earth? Yeah right... (Christopher Columbus clearly won this
    one)
SO, WHAT ARE OUR
     CHILDREN...     , USED TO? OR REALLY, REALLY YOUNG EMPLOYEES



•   Round Earth? Yeah right... (Christopher Columbus clearly won this
    one)

•   There is no reason for any individual to have a computer in his
    home (Ken Olsen, 1977)
SO, WHAT ARE OUR
     CHILDREN...     , USED TO? OR REALLY, REALLY YOUNG EMPLOYEES



•   Round Earth? Yeah right... (Christopher Columbus clearly won this
    one)

•   There is no reason for any individual to have a computer in his
    home (Ken Olsen, 1977)

•   640 KB is enough for everyone (Bill Gates, 1981)
SO, WHAT ARE OUR
     CHILDREN...     , USED TO? OR REALLY, REALLY YOUNG EMPLOYEES



•   Round Earth? Yeah right... (Christopher Columbus clearly won this
    one)

•   There is no reason for any individual to have a computer in his
    home (Ken Olsen, 1977)

•   640 KB is enough for everyone (Bill Gates, 1981)

•   Internet`s a flop.. (Leif Osvold, 1996)
SO, WHAT ARE OUR
     CHILDREN...     , USED TO? OR REALLY, REALLY YOUNG EMPLOYEES



•   Round Earth? Yeah right... (Christopher Columbus clearly won this
    one)

•   There is no reason for any individual to have a computer in his
    home (Ken Olsen, 1977)

•   640 KB is enough for everyone (Bill Gates, 1981)

•   Internet`s a flop.. (Leif Osvold, 1996)

•   Cell phones
SO, WHAT ARE OUR
     CHILDREN...     , USED TO? OR REALLY, REALLY YOUNG EMPLOYEES



•   Round Earth? Yeah right... (Christopher Columbus clearly won this
    one)

•   There is no reason for any individual to have a computer in his
    home (Ken Olsen, 1977)

•   640 KB is enough for everyone (Bill Gates, 1981)

•   Internet`s a flop.. (Leif Osvold, 1996)

•   Cell phones

•   iPad - I kind of can`t see the point (T Skartveit 2010)
SO, WHAT ARE OUR
     CHILDREN...     , USED TO? OR REALLY, REALLY YOUNG EMPLOYEES



•   Round Earth? Yeah right... (Christopher Columbus clearly won this
    one)

•   There is no reason for any individual to have a computer in his
    home (Ken Olsen, 1977)

•   640 KB is enough for everyone (Bill Gates, 1981)

•   Internet`s a flop.. (Leif Osvold, 1996)

•   Cell phones

•   iPad - I kind of can`t see the point (T Skartveit 2010)
E-MAIL?
SOCIAL MEDIA
SOCIAL MEDIA
Tekst
•    Twitter is a real-time          •   Hashtags mark keywords and
        information network                 the use of them create trends

   •    Aka micro blogging              •   You can follow who you like
                                            and everyone can follow you
   •    At the heart of Twitter are
        small bursts of information     •   You can retweet tweets you
        called Tweets. 140 characters       find interesting to your
        only                                followers

                                        •   150 million users, 50 million
More on https://support.twitter.com/
                                            tweets pr day
BABY OOHHH...
EFFECT?
EFFECT?
22 JULY 2011
22 JULY 2011
22 JULY 2011
22 JULY 2011
22 JULY 2011
#Syria

                                       #25jan

                                       #isad #ThankYouSteve #SteveJobs

                                       #prayforjapan

                                       #OccupyWallstreet


More on https://support.twitter.com/
DOES THIS ADD VALUE?

• Do   the news add value?
ASSUMPTION IS THE MOTHER
    OF ALL FUCK-UPS
EVEN PEOPLE LIVING OF
SOCIAL MEDIA MESS UP
Social community that allows you to connect and
communicate with friends and organizations. 900 million users
world wide.
Social community that allows you to connect and
communicate with friends and organizations. 900 million users
world wide.
Morten
IMPACT?

• Hashad huge impact in some events, such as the revolution in
 Egypt.

• 104   billion USD IPO 17 May 2012, 3rd largest in US history
LINKED IN
LINKED IN
•   Discussion

•   Groups (interests, position, education)

•   Follow companies

•   Recruitment
PINTEREST

• «Connect     everyone in the world through the
    «things» they find interesting»

• Graphic

• Interesting?

• Frequency: 3-5              visits a week
http://pinterest.com/about/
• Not                  so much?
    Remember business context, girls




http://pinterest.com/about/
• Hmmm...




http://pinterest.com/about/
INSTAGRAM
•    Picture sharing and editing

•    Value of mobile pictures

•    Sharing to multiple platforms (Facebook, Twitter, Pinterest, Flickr)

•    Frequency: Posting 2-4 photos a week




    @screensailor & @noepahjertet
BLOGGER
BLOGGER




http://en.wikipedia.org/wiki/Blog
KLOUT
• Value? Well, there`s   an app for
    that!

•   «The Klout Score measures
    influence based on your ability to
    drive action. Every time you
    create content or engage you
    influence others. The Klout Score
    uses data from social networks
    in order to measure»

•   Frequency: Based on push
    notifications on score
     Klout.com
EXPERTS?

• Cecile   Staude - http://ceciliestaude.no/

• Astrid Valen
            Utvik (15. most powerful Norwegian woman in
 media and communications - Kaptial- )- http://valen-utvik.no/

• Trine   Grung - http://www.trinegrung.no/chills/

• Hans  Petter N-Hansen - http://hanspetter.info/ (Messed up:
 http://hanspetter.info/2012/05/snakk-om-a-drite-seg-ut-i-
 sosiale-medier/ )
DISADVANTAGES
                      - OR NOTES TO SELF...


• Multitasking

• Time   consuming

• Extensive   amount of information needs quality assurance
NEXT STEP

• How   to use Social Media for business purposes?
PRODUCTIVITY
• Evernote   - Everything everywhere.

• Instapaper   - Read later or save

• Google   account and Crome - bookmarks,
 history, log in details -everywhere.

• Dropbox    - safe, efficient, storage, sharing

• Mindomo      - mind managing
THANK YOU FOR YOUR
              ATTENTION!

• Facebook.com/toneskartveit

• twitter.com/ToneSkartveit

• linkedin.com/pub/tone-klepaker-skartveit/8/2bb/169

•   http://pinterest.com/toneskartveit

•   http://klout.com/#/ToneSkartveit
SOURCES
                                                         INFOGRAPHICS




•   Fast Company: http://www.fastcompany.com/1768912/    •Facebook IPO
    social-media-oslo                                    •Evolution of communication
                                                         •Very Pinteresting
                                                         •Ten Types of Facebook Friends
•   Khaled Mohamed Saeed http://en.wikipedia.org/wiki/   •Map of online communities
    Death_of_Khaled_Mohamed_Saeed



•   Tweets from 22 July: Twitter hashtags #Utøya and
    #Osloxpl http://vimeo.com/26800558

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Internet`s a flop! 6 juni 2012

  • 1. INTERNET`S A FLOP! A presentation of Social Media
  • 2. DISCLAIMER • My opinions, not Noreco`s • Private use, not company use • Examples gathered to illustrate the point, not as my contribution or opinion to the actual discussion or event. • Sources are either linked or shown in screen
  • 3. I LOVE YOU JUST THE WAY YOU ARE!
  • 4. I LOVE YOU JUST THE WAY YOU ARE! • Unconditional
  • 5. I LOVE YOU JUST THE WAY YOU ARE! • Unconditional • Is communication unconditional?
  • 6. I LOVE YOU JUST THE WAY YOU ARE! • Unconditional • Is communication unconditional?
  • 7. I LOVE YOU JUST THE WAY YOU ARE! • Unconditional • Is communication unconditional?
  • 8. I LOVE YOU JUST THE WAY YOU ARE! • Unconditional • Is communication unconditional?
  • 9. I LOVE YOU JUST THE WAY YOU ARE! • Unconditional • Is communication unconditional?
  • 10. I LOVE YOU JUST THE WAY YOU ARE! • Unconditional • Is communication unconditional? •
  • 12. EVOLUTION • Survival of the fittest?
  • 13. EVOLUTION • Survival of the fittest? • Survival of the strongest? - Short term...
  • 14. EVOLUTION • Survival of the fittest? • Survival of the strongest? - Short term... • Survival of the most intelligent?
  • 15. EVOLUTION • Survival of the fittest? • Survival of the strongest? - Short term... • Survival of the most intelligent? • Survival of the one most responsive to change
  • 16. EVOLUTION • Survival of the fittest? • Survival of the strongest? - Short term... • Survival of the most intelligent? • Survival of the one most responsive to change • Do we need to be responsive to change?
  • 17. EVOLUTION • Survival of the fittest? • Survival of the strongest? - Short term... • Survival of the most intelligent? • Survival of the one most responsive to change • Do we need to be responsive to change? • Rhetorical question
  • 18. SO, WHAT ARE OUR CHILDREN... , USED TO? OR REALLY, REALLY YOUNG EMPLOYEES
  • 19. SO, WHAT ARE OUR CHILDREN... , USED TO?OR REALLY, REALLY YOUNG EMPLOYEES • Round Earth? Yeah right... (Christopher Columbus clearly won this one)
  • 20. SO, WHAT ARE OUR CHILDREN... , USED TO? OR REALLY, REALLY YOUNG EMPLOYEES • Round Earth? Yeah right... (Christopher Columbus clearly won this one) • There is no reason for any individual to have a computer in his home (Ken Olsen, 1977)
  • 21. SO, WHAT ARE OUR CHILDREN... , USED TO? OR REALLY, REALLY YOUNG EMPLOYEES • Round Earth? Yeah right... (Christopher Columbus clearly won this one) • There is no reason for any individual to have a computer in his home (Ken Olsen, 1977) • 640 KB is enough for everyone (Bill Gates, 1981)
  • 22. SO, WHAT ARE OUR CHILDREN... , USED TO? OR REALLY, REALLY YOUNG EMPLOYEES • Round Earth? Yeah right... (Christopher Columbus clearly won this one) • There is no reason for any individual to have a computer in his home (Ken Olsen, 1977) • 640 KB is enough for everyone (Bill Gates, 1981) • Internet`s a flop.. (Leif Osvold, 1996)
  • 23. SO, WHAT ARE OUR CHILDREN... , USED TO? OR REALLY, REALLY YOUNG EMPLOYEES • Round Earth? Yeah right... (Christopher Columbus clearly won this one) • There is no reason for any individual to have a computer in his home (Ken Olsen, 1977) • 640 KB is enough for everyone (Bill Gates, 1981) • Internet`s a flop.. (Leif Osvold, 1996) • Cell phones
  • 24. SO, WHAT ARE OUR CHILDREN... , USED TO? OR REALLY, REALLY YOUNG EMPLOYEES • Round Earth? Yeah right... (Christopher Columbus clearly won this one) • There is no reason for any individual to have a computer in his home (Ken Olsen, 1977) • 640 KB is enough for everyone (Bill Gates, 1981) • Internet`s a flop.. (Leif Osvold, 1996) • Cell phones • iPad - I kind of can`t see the point (T Skartveit 2010)
  • 25. SO, WHAT ARE OUR CHILDREN... , USED TO? OR REALLY, REALLY YOUNG EMPLOYEES • Round Earth? Yeah right... (Christopher Columbus clearly won this one) • There is no reason for any individual to have a computer in his home (Ken Olsen, 1977) • 640 KB is enough for everyone (Bill Gates, 1981) • Internet`s a flop.. (Leif Osvold, 1996) • Cell phones • iPad - I kind of can`t see the point (T Skartveit 2010)
  • 29. Tekst
  • 30. Twitter is a real-time • Hashtags mark keywords and information network the use of them create trends • Aka micro blogging • You can follow who you like and everyone can follow you • At the heart of Twitter are small bursts of information • You can retweet tweets you called Tweets. 140 characters find interesting to your only followers • 150 million users, 50 million More on https://support.twitter.com/ tweets pr day
  • 39.
  • 40.
  • 41.
  • 42.
  • 43. #Syria #25jan #isad #ThankYouSteve #SteveJobs #prayforjapan #OccupyWallstreet More on https://support.twitter.com/
  • 44. DOES THIS ADD VALUE? • Do the news add value?
  • 45. ASSUMPTION IS THE MOTHER OF ALL FUCK-UPS
  • 46. EVEN PEOPLE LIVING OF SOCIAL MEDIA MESS UP
  • 47. Social community that allows you to connect and communicate with friends and organizations. 900 million users world wide.
  • 48. Social community that allows you to connect and communicate with friends and organizations. 900 million users world wide.
  • 49.
  • 50.
  • 51.
  • 53. IMPACT? • Hashad huge impact in some events, such as the revolution in Egypt. • 104 billion USD IPO 17 May 2012, 3rd largest in US history
  • 55. LINKED IN • Discussion • Groups (interests, position, education) • Follow companies • Recruitment
  • 56. PINTEREST • «Connect everyone in the world through the «things» they find interesting» • Graphic • Interesting? • Frequency: 3-5 visits a week http://pinterest.com/about/
  • 57. • Not so much? Remember business context, girls http://pinterest.com/about/
  • 59. INSTAGRAM • Picture sharing and editing • Value of mobile pictures • Sharing to multiple platforms (Facebook, Twitter, Pinterest, Flickr) • Frequency: Posting 2-4 photos a week @screensailor & @noepahjertet
  • 62. KLOUT • Value? Well, there`s an app for that! • «The Klout Score measures influence based on your ability to drive action. Every time you create content or engage you influence others. The Klout Score uses data from social networks in order to measure» • Frequency: Based on push notifications on score Klout.com
  • 63. EXPERTS? • Cecile Staude - http://ceciliestaude.no/ • Astrid Valen Utvik (15. most powerful Norwegian woman in media and communications - Kaptial- )- http://valen-utvik.no/ • Trine Grung - http://www.trinegrung.no/chills/ • Hans Petter N-Hansen - http://hanspetter.info/ (Messed up: http://hanspetter.info/2012/05/snakk-om-a-drite-seg-ut-i- sosiale-medier/ )
  • 64. DISADVANTAGES - OR NOTES TO SELF... • Multitasking • Time consuming • Extensive amount of information needs quality assurance
  • 65. NEXT STEP • How to use Social Media for business purposes?
  • 66. PRODUCTIVITY • Evernote - Everything everywhere. • Instapaper - Read later or save • Google account and Crome - bookmarks, history, log in details -everywhere. • Dropbox - safe, efficient, storage, sharing • Mindomo - mind managing
  • 67. THANK YOU FOR YOUR ATTENTION! • Facebook.com/toneskartveit • twitter.com/ToneSkartveit • linkedin.com/pub/tone-klepaker-skartveit/8/2bb/169 • http://pinterest.com/toneskartveit • http://klout.com/#/ToneSkartveit
  • 68. SOURCES INFOGRAPHICS • Fast Company: http://www.fastcompany.com/1768912/ •Facebook IPO social-media-oslo •Evolution of communication •Very Pinteresting •Ten Types of Facebook Friends • Khaled Mohamed Saeed http://en.wikipedia.org/wiki/ •Map of online communities Death_of_Khaled_Mohamed_Saeed • Tweets from 22 July: Twitter hashtags #Utøya and #Osloxpl http://vimeo.com/26800558

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  24. Social media definition: a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content\n
  25. Social media definition: a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content\n
  26. Social media definition: a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content\n
  27. Social media definition: a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content\n
  28. Social media definition: a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content\n
  29. Social media definition: a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content\n
  30. Social media definition: a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content\n
  31. Social media definition: a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content\n
  32. Social media definition: a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content\n
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  53. Khaled Saeed 28, was a blogger in Egypt, he was beaten and tortured death for what he wrote on the 6th of June, 2010.His murder sparked outrage and protest in Egypt which contributed to the eventual fall of President Mubarak. Shortly after his death, Amnesty International demanded a full inquiry. (Wikipedia)\n
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  60. Short for web log, net based diary. Or show off... Sorted in reverse chronological order, as your inbox. \n
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