Gillette Rolls Out The Most Expensive Razor - Howard Davidson, Arlington, MA. A blog post by Howard Davidson. Howard Davidson from Arlington Massachusetts is marketing guy who helps brands connect with target audiences. howarddavidsonarlingtonma.com Howard Davidson writes about about advertising, social media and marketing with a touch of sarcasm.

1. Gillette Rolls Out The Most
Expensive Razor
by
Howard Davidson, Arlington, MA
Slide By :- Howard Davidson Arlington MA

2. Gillette Rolls Out The Most
Expensive Razor
Gillette has announced a new,
swiveling ball-hinge razor, which —
starting at $11.49 — will be one of the
most expensive razors on the market.
Slide By :- Howard Davidson Arlington MA

3. First it was two blades. Then six. Now
Gillette’s latest razor is taking men’s shaving
technology into whole a new
dimension. And boy is it costly.
Slide By :- Howard Davidson Arlington MA

4. Gillette is on a roll to change the way men
shave with a new handle design that they
claim to be revolutionary. Their new FlexBall
handle promises to give a closer shave by
allowing the blades to follow the contours of
your face. This new handle works with the
existing ProGlide blade cartridges that we have
come to know since 2010.
This new FlexBall technology behaves like a
ball-joint, creating a new side-to-side pivot
allowing the blades to move more freely. This
new design acts sort of like a cars independent
suspension system making it more comfortable
and responsive, according to Gillette.
Slide By :- Howard Davidson Arlington MA

5. The steep price tag comes at a difficult time in the
men’s grooming industry. Procter & Gamble holds a
40 percent share of the disposable razor market
where revenues have fell 3.7 percent in the last
year. The company has blamed these declining
results on the rising popularity of facial hair.
With the struggle to grab more market shares the
razor industry is always up to something in the
attempt to sell more blades. New companies such
as the Dollar Shave Club have begun to establish
themselves as a less expensive alternative to the
more traditional strategy of selling cheap handles
and pricey cartridges.
Slide By :- Howard Davidson Arlington MA

6. Gillette is looking to bank on men’s shaving
habits where comfort and perceived sex
appeal trump costs. Is this merely an over-
advertised gimmick to regain control of the
market, or is this new design a step forward
in preventing the five o’clock shadow we all
despise?
Slide By :- Howard Davidson Arlington MA