mach3

Gillette MACH3 Breakthrough product

Why MACH 3 ? ,[object Object],[object Object],[object Object],[object Object],[object Object]

History of Gillette ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],GILLETTE Way of Business

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Facts they collected through their research

Designing MACH 3 Head Assembly MACH 3 disassembled Designing prototype 7 years $750 million Total secrecy

What made MACH 3 a RQP ?? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Leveraging Strategies: Gillette Twin- Blade Razor Advanced Twin- Blade Razor Triple- Blade Razor Men Women Men’s Sensor Men’s Sensor- Excel Women’s Sensor- Excel Men’s Mach3 Women’s Sensor Venus (Women’s Mach 3)

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Strategy against competition

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

mach3

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mach3