Tata Nano In India

Tata Nano in India
–––––––––––––––––––––––––––––––––––––––––––––––––
Positioning the Tata Nano (A) and (B) This case deals with the positioning of the Tata Nano– for its launch and after its launch – , a new version of
ultra–low–cost cars produced by Tata Motors Ltd. for the India's market. The Tata Nano aimed to revolutionize the India's market. First, the goal of the
Tata Nano was to be the smallest in order to be maneuverable, as the streets in India were extremely small and unsafe. At the same time, the Tata
Nano had to be the most affordable car in India, at a price of Rs. 1 lakh, in order to allow everyone to afford this car and more particularly those who
could not afford a car before. To finish, asTata Motors Ltd aimed to improve the quality ... Show more content on Helpwriting.net ...
To finish, we can see that the two–wheelers (motorbikes, etc.) are clearly dominating the vehicles sales market in India (representing 76% of the total
vehicle sales whereas passenger vehicles represent 16% of the total vehicles sales in India) and could be in fact the main competitors of the Tata Nano.
Indeed, they are well adapted to the small streets and their maneuverability is well known in the mind of customers, and more particularly college
students. Besides, these two–wheelers have a very competitive price (Rs. 35,000 to Rs. 75,000) and are less expensive to operate and for the
maintenance than the Tata Nano. As a result, the two–wheelers are probably the main competitors as they answer the same needs than the Tata Nano.
Concerning the suppliers, we can see that they can have a huge impact on the automobile industry, as rising raw material costs can quickly increase
the price of the cars, which was finally the case for the Tata Nano after its launch. To finish with the consumers, the case indicates that they are looking
for low prices but their aspirations are rising. We are now going to look at the context of the automobile industry. The government's liberalization of
regulations on foreign trade and restrictions on private companies in 1991 helped the car's industry to flourish, with an annual growth of 17%.
However, per–capita ownership is low in India, only 12 car owners per 1,000 people. Indeed, consumers are privileging the two–wheelers, as explained
... Get more on HelpWriting.net ...

The Tata Nano Case
To: Mr. Ratan Tata, Chairman TATA Group of companies, India
From:
–––––––––––––––––––––––––––––––––––––––––––––––––
Date: Fall 2008 The issue that TATA Motors Inc. is facing right now is to predict the viability of the Project Nano. Also, TATA Motors Inc. wants to
know what other steps it can adopt to improve the chances of success for its newest venture– The Nano.
Overview
TATA MotorsInc., part of one of the most respected Business Houses in India–TATA Sons INC., is currently in a phase of producing the world's
cheapest car–TATA NANO. The company has made efforts in manufacturing a cheap car priced at around USD 2200 (INR 100000
–Approximately)
while still not forgoing the quality and environmental efficiency of the ... Show more content on Helpwriting.net ...
* It can increase the price on NANO in the developed economies and use part of these higher profits towards sustainability, thus, improving its brand
presence and also achieving its intent towards society. * TATA can extend the credit period of its suppliers by using its highly respected brand name
and thus, reduce costs and so, improve its margins. * TATA should make sure that it has a strong distribution and order placement system which
makes it easier for its customers to place and receive orders. * TATA should predict the demand for the NANO which is to be very high and be
prepared for mass production and utilize its highly sophisticated manufacturing process to the fullest. * TATA Motors has a distinct advantage in
entering the tourist car/Taxi–car segment in India as the old tourist vehicle/Taxi–Car: the Fiat 1100D is no longer in production and the other
alternatives are priced at a very high rate as compared to the NANO. * TATA has an advantage in entering the auto rickshaw/Tuk
–Tuk segment in
developing economies like India, Thailand, Cuba, China, Vietnam, Sri–Lanka and Pakistan as the cost of these vehicles is around the cost of TATA
NANO but these vehicles are only 3–wheelers and thus, occupy lesser people per vehicle.
Conclusion
TATA NANO is a project that will surely be viable in the longer run. Further, it will be a project that will embark India as the biggest producer of small
cars in the world.
Word Count: 999

Case Study Of Sales Management Of Maruti Suzuki
SALES MANAGEMENT
Company NameMaruti Suzuki India Limited
ProductVehicle Sales
Contact PersonKumar Gaurav
DesignationSales Territory Manager
RegionGhaziabad
Contact Number9727772150
Email Idkumar.gaurav@maruti.co.in
Office Address1, Nelson Mandela Marg, Vasant Kunj, New Delhi, Delhi– 110070
Table of Contents
Introduction:3
Firm's Organizational Structure6
Linkage Firm's Organizational Structure to the structure of STMO8
Role of each position holder in the STMO9
Roles of an Area Sales Manager –10
Marketing Strategy11
Sales Strategy:12
Linking Marketing Strategy and Sales Strategy:13
Sales Planning Process13
Sales Planning Process: Objectives and Targets13
Sales Planning Process: ... Show more content on Helpwriting.net ...
Financial Issue of a dealer – If the dealer is facing a personal financial crisis this reflects on the wholesale growth for the TSM
3.Designing the compensation plan for the DSE – Maruti has defined the minimum amount that the dealership has to pay the DSE but apart from

maintaining this, dealership does not have a very liberal compensation plan. The salary of a sales executive is less and the incentive plans are also
very strict and irregular which leads to a high attrition rate.
4.Limited Access to information while travelling or out of office: If an employee is not in office either travelling or on leave then he does not have
the access to the information system i.e. DMS, ERP or the BI tool which delays decision making
Recommendation for improving sales process
1.The compensation plan preparations: Maruti should not only be involved in the determining the lower limit of the salary of the sales executive but
should be actively involved during the complete compensation structuring.
2.Framing & monitoring of incentive scheme: The sales executive complains that the incentive schemes are not regular. Maruti should be involved in
designing these schemes for DSEs so that the deserving performers are awarded and also it should monitor that these are followed

Swot Analysis Of Hijing Hyundai
Building Distribution Channels One of the most important challenges for Beijing Hyundai was to develop distribution channels, and to decide where
channels should be expanded geographically. Beijing Hyundai decided to adopt the 4S Shop model, but had to decide where the company should locate
the shops. The company classified the China market into seven regions, north, south, east, northeast, central, southwest, and northwest. These seven
regions were then regrouped into two major categories, an "all cities expansion group" (north, south, and east) and a "core cities expansion group"
(northeast, central, southwest, and northwest). The company then established a sequential channel expansion strategy, following a hub and spoke
pattern, for each of the two groups of regions. With the hub and spoke approach for the "all cities" expansion group, Beijing HyundaiвЂџs distribution
channels made inroads into major hub cities in the north, south, and east, identified based on the consideration of income level,... Show more content on
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Weaknesses of

Strategic Management Of Maruti Suzuki
1 Introduction
2 What is strategy?
Strategy is plan action designed to achieve long term and overall goals. Strategy may also be defined as method or plan to bring about the desired
future or solution to a problem.
3 Defining different types of business level strategies
To create differences between position of a firm and its competitors – Firm must make a deliberate choice to perform activities differently and perform
different activities.
Customers are the foundation of any organisation business level strategy. Organisation need to ensure that customers' needs are met and satisfied,
senior management needs to ensure these needs are met.
How will an organisation ensure that customers' needs are satisfied? Organisation must determine this ... Show more content on Helpwriting.net ...
Cost structure is not low enough for attractive pricing of products and products not sufficiently differentiated to create value for target customer –
therefore, fail to successfully implement either low cost or differentiation strategy. Marutimust be competent in many of the primary and support
activities.
With innovations and technology Maruti Suzuki tries to bring new experience to customers and to produce environment friendly cars while achieving
stability and security now and for future generations. Business organizations have to operate in a competitive field. The organization's competitive
competence can be appraised on the basis of trends in market shares for which the information can be made available from various outside sources as
well as through the MARUTI own marketing research department.
Customer satisfaction
Customer satisfaction is co–function of every organisation, Martui Suzuki has been able to satisfy its customer expectation. Presently gaining high
levels of customer satisfaction is very important to a business or any company because satisfied customers are most likely to be loyal and to make
repeat orders and to use a wide range of services offered by a

Car Buying Behaviour
1 Pacific Business Review – A Quarterly Refereed Journal A Study of Behaviour of Maruti SX4 and Honda City Customers in Jaipur A Study of
Behaviour of Maruti SX4 and Honda City Customers in Jaipur Dr. Manish Kumar Srivastava Faculty Member, Faculty of Management Studies, ICFAI
University Dehradun Dr. A.K.Tiwari Faculty Member, Faculty of Management Studies, ICFAI University Dehradun Abstract In the present era of
globalization, companies are finding it difficult to attract the customers towards their offerings. Proper understanding of consumer buying behavior will
help the marketer to succeed in the market. In India, with increase in purchasing power of people leading to the change in their life style, there has
been a huge demand for... Show more content on Helpwriting.net ...
? For this study, the authors have focused on the behavior 3 Pacific Business Review – A Quarterly Refereed Journal A Study of Behaviour of Maruti
SX4 and Honda City Customers in Jaipur Profile of the Study Area Jaipur is the first planned city of India, located in the semi–desert lands of
Rajasthan. The Indian automobile market in Jaipur has witnessed tremendous growth in the last few years. The sales of all kinds of automobiles have
increased in Jaipur. The various reasons for the growth of the Indian automobile market in Jaipur can be summarized as follows: 1. The people have
more disposable income as the economy of the

Brand Items And The Purchaser Basic Leadership Process
INTRODUCTION In the modern society brands not only signify the product or company but also have a strong relationship with perceived quality,
consumers' life style, social class, taste etc. The motivation behind this study is to frame a more profound thought of what impact a brand name can
have, when individuals go for buying, pick the items between various brands, particularly private vehicle like car. Furthermore, this concentrate
additionally tries to investigate the connection between various brand items and the purchaser basic leadership process. This study has been
conducted through literature study as well as questionnaire directed survey. Simple random sampling procedure has been used to determine
sampling frame and size and a convenience sample of sixty respondents of different age groups, income and occupation have been considered for
the survey. The collected data were analysed to comply with the objectives and also to draw conclusions. From the study it is discovered that when
consumer purchases a car, brand names do effect his/her choice. The study also reveals that branded cars have a excessive place in consumer mind,
when customers go for purchasing a car; they prefer to purchase a familiar branded car. Customers would prefer not to attempt new or obscure marked
cars in light of the fact that they have very little data about the slighter known brand. INDUSTRY PROFILEIndia is one of the most significant
emerging car markets in the world today. Leading

AbhinavInternational Monthly Refereed Journal Of Research
Abhinav
International Monthly Refereed Journal of Research In Management & Technology
Volume II, February'13
ISSN – 2320–0073
CONSUMER BEHAVIOR FOR SMALL CARS: AN
EMPIRICAL STUDY
Shiv Prasad Joshi
Assistant Professor, JIET– School of Management, Mogra, Jodhpur, India
Email: shiv.joshi@jietjodhpur.com
ABSTRACT
The small car market in India is soon going to be one of the biggest in the world, as major automakers are investing here in this segment. There is Tata
Nano ready to be launched and many others who are eyeing the Indian consumers to keep up their global sales figures.
There is increasing competition with the entry of many new foreign as well as Indian players in the market. The war has begun and the fate of these
firms will be ... Show more content on Helpwriting.net ...
We used the convenience sampling method to carry out the present study. The sample size consists of 100 respondents.
A well–designed questionnaire was prepared for obtaining the information. The respondents were asked to mark on the five point Likert scale. The
scale was administered on the users of various small cars. After scoring, the raw scores were tabulated for analysis. Likert scale and rating scale have
been used to analyze the data.
RESULTS AND ANALYSIS
Table 1. Brands possessed by the customers
S. No.
1
2
3

4
5
6
7
Name of the Brand Possessed
Maruti 800
Tata Indica
Maruti Zen
Palio
Alto
Spark
Santro
% of the Respondents
28
15
10
03
23
06
15
The total sample surveyed which consisted of 100 respondents were the car–owners. Table 1 clearly indicates that Maruti is still the market leader in
small car segment. 61% of the customers were found as brand possessors of Maruti cars (28%, 23% and 10% for Maruti
800, Alto and Zen respectively). Equal number of respondents owned Santro and Tata Indica
i.e. 15% of the respondents having each.
Table 2. Motivators for purchase of a specific brand
S. No.
Motivators
% of the Respondents
1
Advertisements (TV & Print media)
56
2

Dealer's recommendations
15
3
Family member's & friend's recommendations
27
4
Others
02
To find out from the respondents a question was asked related to the motivators which have considerably influenced their purchases decision. The
information given in table 2 indicates
48

Essay On Tata Nano
The following project lays down the marketing strategy of a small size car, Tata Nano. It begins with introducing the car, the beginning of it's
manufacturing. And then it goes on to describe why Ratan Tata's dream project couldn't realize the huge expectations that were laid upon it. It further
mentions market analysis of India's Automotive industry, segmentation of the huge market and the appropriate target segment selected for the product.
It then entails how the product is to be positions in the minds of the target audience and how that goal can be achieved; finally ending with the
conclusion of the report.
INTRODUCTION
Tata Nano is a city car being manufactured by Tata Motors since 2008. Designed to lure India's burgeoning middle ... Show more content on
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So, it's too expensive for lower class, and too cheap for the middle class.
Negative public perception– got the poor man's car tag
The title of Nano being 'the cheapest car ' was not received properly by the Indian crowd it turns out that people in a lower income bracket have the
same sense of self–preservation as their counterparts further up the economic ladder, as well as similar image issues. And, due to lack of funds,
they're cautious, sensible buyers who'd rather not be fobbed off with a poor man's car, or trade their family's safety for a low price tag.
Safety issues in the beginning–not addressed well. In the beginning the Nano has suffered a lot of drawbacks other than its image which was lack of
proper safety features and it not being a safe car for the people, even though a lot has changed in the newly realised Nano at an additional cost it was
too late for the company to cover up its loss and by then the Indian customers have found a better alternative which was already readily available in the

New Open Economy : India And The Nation
REVIEW OF RESEARCH PAPER 1 Most recent two decades have seen remarkable development in various circles in India and the nation has
tremendously created regarding horrible monetary parameters like GDP, National wage, every capita salary and so forth. The nation has by a long
shot created an immense pool of white collar class populace inevitably making it one of the alluring markets of the world. There is change all over the
place and measurements of business financial matters have changed definitely with the approach of new open economy clearing path for outside
organizations to enter the Indian market. Business guidelines need to transform from the prior protectionism to an open business drove economy. The
most unique fragment of Indian industry that has seen wonderful change was car industry as it turned into the most favored center point for the
worldwide automakers. The Indian market got to be limp with tremendous rivalry from both indigenous and worldwide giants–result is the client
turning into the lord. They have more decisions with appealing costs and fluctuated gimmicks that suit singular inclination. Under these circumstances
the organizations need to take a client driven concentrate reliably to press a pie from the wildly aggressive piece of the pie (Vavra, 2001). Client
relationship administration or CRM has turned into a key strategy that business has embraced as the absolute most survival methodology under today 's
surroundings. Given us a chance to see a few

Brief History Of Mahindra
A Brief History
Mahindra & Mahindra was established as a steel dealing firm in 1945 in Ludhiana as Mahindra & Mohammed by brothers K.C. Mahindra and J.C
Mahindra and Malik Ghulam Mohammed. After India achieved freedom and Pakistan was formed, Mohammed settled to Pakistan. The company
altered its name to Mahindra & Mahindra in 1948. It in due course saw a business chance in intensifying into manufacturing and selling larger MUVs,
starting with the assemblage under the license of the Willys Jeep in India. Soon established as the Jeep manufacturers of India, the company later started
manufacturing Light Commercial Vehicles (LCVs) and agricultural Tractors. Today, Mahindra & Mahindra is a dominant player in the utility vehicle
manufacturing and classifying sectors in the Indian automobile industry with its leading Mahindra XUV 500 and uses India's growing global market
presence in both the automotive and farming industries to thrust its products in other countries.
Over the past few years, the company has taken interest in new industries and in foreign markets. They entered the ... Show more content on
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It is one of the major vehicle manufacturers by production in India and the leading manufacturer of tractors in the world. It is a part of Mahindra
group, an Indian multinational. It was ranked 21st on a list of top companies in India by Fortune India 500 in 2011. Its major challengers in the Indian
market include Tata Motors, Maruti, Ashok Leyland and others. Mahindra & Mahindra, patented on its produces usually as 'Mahindra', produces Suvs
and Saloon cars, pickups, commercial vehicles, and two wheeled motorcycles and tractors. It owns assemblage plants in India, Mainland China (PRC),
the United Kingdom, and has three assembly plants in the United States. Mahindra maintains business relations with foreign companies like Renault SA,

Critical Analysis On Hindustan Motors
CRITICAL ANALYSIS:
Critical analysis of this project requires thorough understanding of its marketing mix strategy. To give personal views about anything first of all one
should make himself familiar with the subject. That's what I did. Before starting the report , i went throughout on line papers case studies etc ..that was
explaining about all the marketing mix strategy about or related to the topic. I found that everywhere the concept to be used was marketing mix but its
execution was different. Like 'All roads lead to Rome' all of them were leading to the success of their company by successful execution of marketing
mix strategy. During the lectures I heard the tutors saying about getting into marketing mix by doing a practical ... Show more content on
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According to me the main reason is when they came into existence they didn't have any competitors all they need to do is manufacturing and selling of
the car. As I have stated earlier before 80s Indian automobile market was seller's market which means manufacturing companies have the command on
the market not the customers. Having customer's command on the market is essential otherwise the development stops. The same thing happened,
ambassador remains the same car as it was when it was first introduced. Hindustan Motors didn't promote the car because as a single Indian car it was
already famous. Distribution was not that much difficult because car owners were few. The price of the ambassador was relatively high because those
who needed the car didn't have another option. Also the government rules on importing the components were harsh and company was paying high
prices for them. It seems obvious what the company did during those years. But when the scenario changed during 90s the market became open to all
the government rules became soft and lots of other car manufacturers jumped into the Indian automobile market. This was the time when the
ambassador should have changed its strategies. However they didn't make considerable changes on the other side new companies like Maruti Suzuki
got the nerve of an Indian customer and introduced cheapest car in the market. Due to this drastic change once giant Hindustan Motors has become a
company in loss with one of its most successful car an ambassador in

The future communicator Essay
IMB 443
SEEMA GUPTA
VOLKSWAGEN IN INDIA
In just 4 years since Volkswagen (VW) set up its India operations, it had captured a 3.6% market share– something the Detroit giants had not been able
to do after more than a decade in the country (Exhibit 1). VW was the flagship brand of the Volkswagengroup, which also owned Audi, Bentley,
Bugatti, Lamborghini, Porsche, SEAT, and
Skoda. In India, the group was present with Skoda, Audi, and VW.1 Maik Stephan, Managing Director, Volkswagen
Group Sales India said:
While three brands give us the collective power, we have to be careful to market them uniquely so that we are not chasing the same customer.i
In 2011, the group's worldwide revenues and net profit were Euro 159 billion and 15.8 ... Show more content on Helpwriting.net ...
Copying or posting is an infringement of copyright. Permissions@hbsp.harvard.edu or 617.783.7860.
Volkswagen in India
Page 2 of 33
Jetta was launched in 1983 and Phaeton in 2002. Thereafter, New Beetle was launched to recreate the magic of the original Beetle.
The group entered India in 2001 with Skoda. Its plant in Aurangabad assembled a few models of Audi and
Volkswagen as well. Audi and Volkswagen were launched in India in 2004 and 2007, respectively. In 2010, a stateof
–the–art production facility was
set up at Chakan near Pune with an investment of Rs. 35 billion to manufacture Polo and Vento indigenously. The plant also manufactured Skoda Fabia
and Skoda Rapid as they were built on the Polo platform. Despite sharing common product platforms, the three brands were distinctly positioned.
Skoda was positioned as less premium than VW which was positioned as more premium than even Honda and
Toyota. Audi was positioned at par with BMW and Mercedes in the luxury category (see Exhibit 2 for positioning of various players). While the group
integrated the back–end of technology, human resource, and finance across the three brands, the front–end of dealers was scrupulously kept separate.
Despite its careful planning, there existed an anomaly. Skoda was perceived to be a more up–market label than VW in
India. This was owing to Skoda's history in India. Skoda was launched in 2001 with the Octavia, a premium car.

Supply Chain Management of Maruti Suzuki
ACKNOELEDGEMENT
I take this opportunity to express my sincere thanks and deep gratitude to all those people who extended their whole hearted co–operation and have
helped me in completing this project successfully.
First of all, I would like to thank Mr. S. K Bhatia, Dy. Manager (HRD), for giving me an opportunity to do my training in this prestigious organization.
I'd also like to express my sincere gratitude towards Mr. V.K. Arora (Asstt. General Manager, Plant Maintenance) ,Mr. S. Prabhakar (Sr. Manager, Plant
Maintenance) & Mr. Manoj Attri (Engineer, Plant Maintenance)for their guidance & help which enabled me to get the required data & information
required to finish my assignments Their inspiring suggestions and timely guidance ... Show more content on Helpwriting.net ...
The rest is owned by the public and financial institutions. It is listed on the Bombay Stock Exchange and National Stock Exchange in India.
During 2007–08, Maruti Suzuki sold 764,842 cars, of which 53,024 were exported. In all, over six million Maruti cars are on Indian roads since the first
car was rolled out on December 14, 1983.
Maruti Suzuki offers 12 models, Maruti 800, Omni, Alto, Versa, Gypsy, A Star, Wagon R, Zen Estilo, Swift, Swift Dzire, SX4, Grand Vitara. Swift,
Swift dzire, A star and SX4 are maufactured in Manesar, Grand Vitara is imported from Japan as a completely built unit (CBU), remaining all models
are manufactured in Maruti Suzuki's Gurgaon Plant.
Suzuki Motor Corporation, the parent company, is a global leader in mini and compact cars for three decades. Suzuki's technical superiority lies in its
ability to pack power and performance into a compact, lightweight engine that is clean and fuel efficient.
Maruti is clearly an "employer of choice" for automotive engineers and young managers from across the country. Nearly 75,000 people are employed
directly by Maruti and its partners.
The company vouches for customer satisfaction. For its sincere efforts it has been rated (by customers)first in customer satisfaction among all car
makers in India for nine years in a row in annual survey by J D Power Asia Pacific.
Maruti Suzuki was born as a government company, with

Case Study Of Labour Unrest At Maruti Suzuki
Case Study: Labour Unrest at Manesar Plant of
Maruti Suzuki
D
On 18 July 2012, Maruti's Manesar plant was hit by violence as workers at one of its auto factories attacked supervisors, engineers and other
management personnel and burnt and killed a senior HR executive, injured 100 managers, including two Japanese expatriates. The mob also injured
nine policemen. The company's General Manager of Human Resources had both arms and legs broken by his attackers, unable to leave the building
that was set ablaze and he was charred to death. The incident is the worst–ever for Suzuki since the company began operations in India in 1983 and one
of the most heinous of industrial crimes in the history of India.
From April 2012, the Manesar plant workers' union ... Show more content on Helpwriting.net ...
Absence of trust between the HR staff and the specialists The labourers impression of HR officials is a noteworthy reason for concern, They
underestimate it that the HR administrators are there to ensure that the requests of specialists whatever it is not met toward the end. That is, they
picture a HR official being a specialist of the administration and not as a well wisher of the workers by and large. This obviously indicates a long haul
discontent which has surfaced now in the most savage way.
2. Great Conduct Bond: The Company was requesting that its laborers sign a decent lead bond before entering the processing plant. Whosoever does
not sign, won't be permitted to get inside the manufacturing plant premises and work, and subsequently would be esteemed to be on strike. However,
the laborers were not prepared to sign the bond as they needed a few changes in the states of the bond.
3. The 7.5–Minute Tea Break: In an eight–hour work move laborers get a 30–minute meal break and two 7.5–minute coffee breaks in which they need
to expel their wellbeing hardware, and run 150 meters to take their tea and bite, and they must return in seven

Indian Automobile Industry And Theoretical Background Of...
CHAPTER I INTRODUCTION This part incorporate the profile of Indian Automobile industry and Theoretical background of the study PROFLE OF
INDIAN AUTOMOBILE INDUSTRY India is a standout amongst the most huge developing auto markets on the planet today. Driving Automobile
Ltd. Hindustan Motors (HM), which began as a producer of auto segments graduated to fabricate autos in 1949. Because of the License Raj which
restricted outside contenders to enter the Indian auto market, Indian streets were ruled by Ambassador Car from Hindustan Motors and the Fiat from
Premier Auto Ltd. for a considerable lot of the underlying years. The control constrained on auto producers identified with making limit and supply.
The GOI control even stretched out to interest of costs for autos and merchant contracts. The three many years of the traveler auto industry in India up
to the mid–1980s, appeared to be the 'dull ages ' for the client, as his decision amid this period was constrained to two models Ambassador and
Padmini. It was just in 1981, after the passage of Maruti Udyog, that the auto creators were given a free hand to settle the charges of autos,
subsequently, adequately wrecking all controls identifying with the estimating of the finished item. In the mid 80 's, an arrangement of liberal strategy
varieties were pronounced denoting another spiraling point for the vehicles business. The very look of the business was changed perpetually in 1983
with the entrance of open division Maruti

Maruti Suzuki India Company Profile Essay
COMPANY PROFILE
Maruti Suzuki India Limited (MSIL, formerly known as Maruti Udyog Limited) is a subsidiary of Suzuki Motor Corporation, Japan. Maruti Suzuki
has been the leader of the Indian car market for over two and a half decades. The company has two manufacturing facilities located at Gurgaon and
Manesar, south of New Delhi, India. Both the facilities have a combined capability to produce over a 1.5 million (1,500,000) vehicles annually. The
company plans to expand its manufacturing capacity to 1.75 million by 2013.
The Company offers 15 brands and over 150 variants ranging from people 's car Maruti 800 to the latest Life Utility Vehicle, CIAZ. The portfolio
includes Maruti 800, Alto, Alto K10, A–star, Estilo, Wagon R, Ritz, Swift, Swift DZire, SX4, Omni, Eeco, Kizashi, Grand Vitara, Gypsy and Ertiga. In
an environment friendly initiative, in August 2010 Maruti Suzuki introduced factory fitted CNG option on 5 models across vehicle segments. These
include Eeco, Alto, Estilo, Wagon R and Sx4. With this MarutiSuzuki became the first company in India to introduce factory fitted CNG vehicles.
In terms of number of cars produced and sold, the Company is the largest subsidiary of Suzuki Motor Corporation. Cumulatively, the Company has
produced over 10 million vehicles since the roll out of its first vehicle on 14th December, 1983. Maruti Suzuki is the only Indian Company to have
crossed the 10 million sales mark since its inception. In 2013–14, the company sold over 1.13

Pest Analysis of Automobile Industry
TERM PAPER
ON
PESTLE ANALYSIS OF AUTOMOBILE SECTOR OF INDIA
ACKNOWLEDGEMENT
I would like to confer my heartiest thanks to my coordinator of Business Environment and class teacher Miss Impreet Kaur for giving me the
opportunity to expel and work in the field of Environmental Analysis, especially its practical applications. While preparing my project I got to have an
in depth knowledge of practical applications of the theoretical concepts and definitely the things which I have learned will undoubtedly help me in
future, to analyze many processes going on in our economy.
I would also like to thank all those people who directly or indirectly helped us in accomplishing this project.
Literature Review
Competitiveness of ... Show more content on Helpwriting.net ...
* Formulation of an appropriate auto fuel policy to ensure availability of adequate amount of appropriate fuel to meet emission norms * Confirms the
government's intention on harmonizing the regulatory standards with the rest of the world * Indian government auto policy aimed at promoting an
integrated, phased and conductive growth of the Indian automobile industry. * Allowing automatic approval for foreign equity investment up to
100% with no minimum investment criteria. * Establish an international hub for manufacturing small, affordable passenger cars as well as tractor
and two wheelers. * Ensure a balanced transition to open trade at minimal risk to the Indian economy and local industry. * Assist development of
vehicle propelled by alternate energy source. * Lying emphasis on R&D activities carried out by companies in India by giving a weighted tax
deduction of up to 150% for in house research and R&D activities. * Plan to have a terminal life policy for CVs along with incentives for
replacement for such vehicles. * Promoting multi–model transportation and the implementation of mass

Project Report On Maruti Suzuki
INDUSTRY TRAINING PROJECT REPORT
TITTLE – ENGINES IN MARUTI SUZUKI CARS
SUBMITTED TO SUBMITTED BY
PRIYANK SRIVASTAV DIVY CHANCHAWAT
FACULTY GUIDE A2305412280 BTECH(MAE) 2012
–16 ... Show more content on Helpwriting.net ...
iam said on 9 January as buyers postponed purchases amid a slowing economy and rising cost of fuels
VENDORS FOR MARUTI SUZUKI
Maruti Suzuki has 200–odd vendors;–
Bimetak bearings limited, coimbature
They manufacture engine bearings , thurst washers and bushes..
Amalgamation valeo clutch limited, Channai
It is a leading manufacturer of clutch assemblies in india for new generation vehicles.
I.P. Repco limited, chennai
It is a member of amalgamation group. It manufactures flywheel ring gears for the entire vehicle assembly
Kalyani brakes limited,chennai
Manufacturs complete brake system for automotive industry.
Lumax industry limited, coimbature
Largest manufacturer of Automotive Light in India

Pricol limited, coimbature Iinstruments and speedometer cable in India.
Fennar India limited, chennai
Manufacturer of Belt & Oil Seal in India.
TOOLS , GUAGES AND EQUIPEMENT USED IN M.S.WORKSHOP

Hyundai: Marketing Strategy: Pricing Strategy
PRICING STRATEGY
A pricing strategy takes into account segments, ability to pay, market conditions, competitor actions, trade margins and input costs, amongst others.
Definition: Price is the value that is put to a product or service and is the result of a complex set of calculations, research and understanding and risk
taking ability. Apricing strategy takes into account segments, ability to pay, market conditions, competitor actions, trade margins and input costs,
amongst others. It is targeted at the defined customers and against competitors.
There are several pricing strategies such as:
1.PREMIUM PRICING
2.PENETRATION PRICING
3.ECONOMY PRICING
4.SKIMMING STRATEGY
These are the 4 basic strategies used for pricing in the industry. ... Show more content on Helpwriting.net ...
Hyundai has two manufacturing plants in India located at Sriperumbudur in Tamil Nadu
Hyundai i10 is a city car produced by the South Korean manufacturer since 2007.
The development for the concept was code–named Hyundai PA. The car was targeted primarily at the Indian market and intended for production in
India, given the popularity of hatchback subcompacts in the country.
The Hyundai i10 targeted an age group of 25–35 years, and so a youthful and smart brand connection was essential.
Differentiated oligopoly market structure which comes under oligopoly is the market structure for Hyundai Motors India.
The pricing strategy followed by Hyundai Motors India Private Limited is similar to the skimming strategy and penetration pricing.
. The company is looking to launch a few cars in the next five years. Hyundai with a present market share of 20% percent in India is looking to

improve on its sales figure in the coming

Fundamental Analysis of Banking Sector
[pic]
[pic]
An ISO 9001 : 2008 Certified
[pic]
Contact Us
Mr. Rajesh Khanna (Director)
Tokai Engineering Private Limited
Address : Plot No. 123, Sector–6, I. M. T., Manesar
Gurgaon, Haryana – 122 050 (India)
Phone : +(91)–(124)–4367800
Fax : +(91)–(124)–4367808
Mobile :+(91)–9215548687
Click to Call Free Send SMS / Text Message
E–Mail : md@tokaiengineering.com, surya@tokaiengineering.com
We, Tokai Engineering Private Limited is an ISO 9001 : 2008 certified company engaged in manufacturing and supplying of precision Dies, Jigs and
Fixtures. We are a technology based company having the Machine Shop and Tool room facilities. With our years of experience in this field, we
manufacture different types of welding ... Show more content on Helpwriting.net ...
[pic]
Make : FARO ( USA )
Model : PO8

Accuracy : +/– 0.025 MM
Welding Jigs and Fixtures
We design a comprehensive array of Welding Fixtures Manufacturers, Welding Jigs and Welding Fixtures which is developed from durable & quality
metals. Our Jigs and Fixtures are bound to last long and offer best performance. We can also customize our products according to the specific
requirement of clients and provide them at reasonable prices.
[pic]
Fixture : LHD Mig Welding Fixture
Model : Maruti Udyog Limited
Customer : Rasandik Engineering Industries India Ltd., Sohna
Value : Rs. 800,000/–
[pic]
Fixture : Side Sill Spot Welding Fixtures
Customer : Vee Gee Industries, Faridabad
Value Rs. 750,000/–
[pic]
Fixture : RR Cushion Welding Fixture
Model : MPV
Customer : SKH, Pune (KML)
Rs. 1850,000/–
[pic]
Fixture : Welding Fixture Cowl
Customer : Caparo Maruti Limited, Gurgaon
Rs. 550000/–

[pic]
Fixture : Welding Fixture Cross Member Dash Upper
Rs. 450000/–
[pic]
Fixture : Welding Fixture Cross Member Front Lower
Rs. 450000/–
[pic]
Fixture : Chassis Welding Fixture
Customer : Caparo Engineering India Pvt. Ltd., Noida
Rs. 32,50,000/–
[pic]
Fixture : Side Sill Spot Welding Fixture
Model :

A Brief Note On The Indian Automobile Industry Essay
Introduction
According to the Ministry of Commerce and Industry, the automobile industry in India has seen a tremendous compound growth at the rate of 22 %
between the year 1992 and 1997. Furthermore, the annual turnover of the automobile sector in India, in the financial year 2002–2003, is said to have
surpassed the capital investment of Rs 50,000 crore. With Indian automobile corporations gaining international market, the turnover in the similar year
was calculated to be Rs. 59,518 crore. The Indian automobile industry will be a standout amongst the leading in the globe. Those business accounts to
7. 1 percentage of the country 's horrible down home item (GDP). Likewise around FY 2014–15, around 31 % of little autos sold comprehensively
need aid made over India. The two Wheelers section with 81 percentage business sector allotment is the pioneers of the Indian car business owing
with a developing white collar class What 's more an adolescent populace. Moreover, the developing investment of the organizations in exploring those
provincial business sectors further helped those development of the division. Those Generally speaking passementerie vehicle (PV) section need 13
percentage business stake. India may be also a conspicuous auto exporter and need solid fare growth desires for those close future. Clinched together
with April–January 2016, fares of business Vehicles enrolled a Growth from claiming 18. 36 % through April–January 2015.
Market Size
The auto industry produced

The Relationship Between Working Capital Management And...
The rapid and unpredictive business changes make the business markets all over the world more competitive and exert competitive pressures on the
firms. It is characterized by considerable amount of uncertainty regarding the demand, market price, and availability of raw materials. The markets in
which real firms operate are not perfectly competitive. Hence this necessitates the firms to have working capital to meet the demand. Working capital
management is important part in industries financial management decision. An optimal working capital management is expected to contribute
positively to the creation of industry value. To reach optimal working capital management firm manager should control the tradeoff between
profitability and liquidity accurately. On the other hand Automobile industry is one of the key industries in India. It helps economy by procuring
foreign currencies through export, it provides more employment opportunities to people both directly and indirectly. so the present study has made an
attempt to analyze the relationship between working capital management and profitability of the selected automobile companies. For analyzing the
data, various statistical tools and techniques are used. The data for analysis is collected from the financial statements published in the annual reports of
the company. It was found that the study of working capital management of the company is very effective and also the firm has to maintain the
liquidity and solvency position to

Introduction Of Tqm For The Maruti 800 Passenger Car
Chapter–1:Introduction to TQM
What is Quality?
In general term a product is said to be a quality product if it is able to perform its intended function in the most economic way. Further the term quality
applies differently to different levels of customers or the groups of customers. Consider the Maruti 800 passenger car; it is a quality product for a
medium income group peoples in India but a poor quality product to the higher income group since the requirements are different for different income
groups, a missile system for defense forces will be a quality product it has the highest reliability in it category hence the quality will be defined in the
different ways depending upon its intended use. Garvin divided the quality in to following five categories:
Transcendent (Inspiring or uninspiring; etc)
Product based
User based
Manufacturing based, and
Value based
Few of the quality definitions are as below:
пѓ Fitness for use
пѓ Conformance to specification
Meaning of Quality Webster's Dictionary o Degree of excellence of a thing American Society for Quality o Totality of features and characteristics that
satisfy needs British Standard BS 4778 o "The totality of features or characteristics of a product or service that bear upon its ability to satisfy a given
need"
W. E. Deming o "A product or a service possesses quality if it helps somebody and enjoys a good and sustainable market." Philip Crosby o "Zero
defects is another way of saying 'do it

Case Study Of Corporate Social Responsibility Practices Of...
OBJECTIVE OF THE STUDY
The current study is conducted to know more about the Corporate Social Responsibility practices of two Indian Companies namely Tata Steel Ltd. Ltd
and Maruti Suzuki.
CASE STUDIES
1.Tata Steel Ltd.
Tata Steel Ltd, one of the biggest steel manufacturing companies in India conducts its day to day operations by being socially responsible towards
the society and respects human dignity. It aims for the progress of the community people and creates long term values for all stakeholders by serving
them globally. It will allocate at least 3 percent of its net profits before taxes of the preceding 3 years for the Corporate Social Responsibility Practices.
The surplus generated by carrying out Corporate Social Responsibility Practices ... Show more content on Helpwriting.net ...
The Company concentrates on education, skill development village development and road safety. It strives to get maximum stakeholders and on
value creation .It offers many educational scholarships to the weaker sections of the society. The Board make sure that the company is allocating at
least 2 percent of the average net profits earned during the three preceding financial years for Corporate Social Responsibility practices and can make
necessary changes . The unutilized amount will be invested in the Corporate Social Responsibility Fund created by the Company. It will utilize the
surplus funds only for meeting the expenses of Corporate Social Responsibility practices..It will make partnerships with trusts or foundations, NGOs,
registered societies etc to implement Corporate Social Responsibility .It will also seek guidance from experts, and consultants etc to develop and
implement Social Responsibility practices .A Corporate Social Responsibility committee with one chairman and two members and a Corporate Social
Responsibility Coordinating Team will be developed by the Company Board. The company is also supposed to report about its Corporate Social
Responsibility practices to its shareholders through its annual Sustainability Report, conferences, brochures, etc. Periodical project mentoring and
budgeting mechanisms are also employed by Maruti Suzuki

Maruti Suzuki Marketing Strategy
From the above analysis of the companies, following findings are being interpreted from them.
A.MARUTI SUZUKI INDIA LIMITED
a) Performance
The Sales trend of Maruti Suzuki from year 97 to 2008 is illustrated in Figure 1.1 Fig 1, Source: CMIE Prowess Database (97–2007) (Rs.in Crore)
From the above pie chart, it is observed that in the March 2008 Maruti Suzuki's sales was 21221 Crore which is 21.55 % more than March 2007.
Maruti Suzuki India Limited has started its production in 1983 by introducing Maruti 800. Presently with two manufacturing facilities and a combined
manufacturing capacity of one million cars a year, Maruti Suzuki produces over 1.2 million units annually. The manufacturing performance of Maruti
Suzuki India Limited can be ... Show more content on Helpwriting.net ...
п‚§Good promotional strategy is adopted by MUL to transfer its thoughts to the people about its products.
п‚§Maruti Suzuki recorded highest number of domestic sales with 9,66,447 units from 7,65,533 units in the previous fiscal (2016). It recently attained
the 10million domestic sales mark.
п‚§Strong Brand Value and Loyal Customer Base are big strengths for MUL
п‚§There are around 15 vehicles in Maruti Product portfolio. Has good product lines with good fuel efficiency like Maruti Swift, Diesel, Alto etc
п‚§Alto still beats the small car segment with highest number of sales
п‚§MUL is the first automobile company to start second hand vehicle sales through its True–value

Advantage And Advantages And Disadvantages Of Marruti...
MARUTI SUZUKI
In 1981, Maruti udyog Limited was established but actual process of production started in the year 1983. They started with Maruti 800 cars which was
the only modern car at that time available in India. The competitors were Hindustan Ambassador and Premier Padmini. Initially 74 percent of the
company was owned by government and left 26 percent by Suzuki. Later on in 2007, Maruti udyog didn't have any government control as they sold it
to Indian financial institution.
It is a leading manufacturer in four wheeler. Today Maruti employs more than 75000 employees. It manufacturing units are inGurgaon and Manesar.
Maruti company follow green philosophy such as the three R's: "Reduce, Recycle and Reuse ". This three R's will make their operations more
effective when it comes to resource usage.
Maruti Insurance: insurance is available in Maruti such as comprehensive insurance and third party. Under purchase of any vehicle comprehensive
insurance is necessary. Insurance for earthquake floods, theft, riot etc. is covered in package policy.
In this third party insurance, third party will receive the claim. The insured will not receive any benefits on damage of his vehicles.
Benefits of Maruti Insurance are:
пѓ Repairs for accident will involve very less payment of cash.
пѓ Availability... Show more content on Helpwriting.net ...
His skills and his vision towards automotive field in his hometown of Mangalore. For all the development taken place and for the outstanding sales all
the responsibility is by the founder who has provided with good workers and his perfect and detailed job. His Charismatic Personality, and tremendous
knowledge about market and different products are used in such high sales. Philanthropist and a dynamic leader he was and with high principles
because of whom Mandovi motors Pvt. Ltd. Has gained good fame as the most outstanding. In the Automotive Industry its parent company has 75 years
of

Case Study Of Maruti Suzuki
CERTIFICATE
This is to certify that the dissertation titled " International conflicts of Indian companies: Case study of Maruti Suzuki and Mahindra and Mahindra"
carried out by Ms. Jyoti mahajan ,D/o S.Vinod kumar has been accomplished under my guidance & supervision as a duly registered M–com (hons)
student of Guru Nanak Dev university, Amritsar. This dissertation is being submitted by her in the partial fulfillment of the requirement for the award
of master of commerce from GNDU.
Her dissertation represents her original work and is worthy of consideration for the award of the degree of M–com (hons).
Dr. Balwinder Singh
Associate Professor
GNDU
Date____________________
DECLARATION
I, Jyoti Mahajan, hereby declare that the work presented ... Show more content on Helpwriting.net ...
This is principally in light of the modern reliance of several littler generation units, coming to down to ghetto creation and little work–shops,
incompletely on the grounds that the state still holds real partakes in Maruti Suzuki and mostly in light of the fact that Haryana state gets a noteworthy
offer of expense income from Maruti Suzuki. In 2010 the organization paid around 13 billion Rs expense to the Haryana state.
Laborers are more youthful and more agreesive. however their wages a much bring down, their agreement more easygoing. ""A large portion of the
specialists at Gurgaon are 40 years of age. They have family obligations and obligations and additionally they felt frightened. They have get to be
continual to the administration's uncalled for practices and harsh conduct. Old workers will never say against unfairness however we will," said a
25–year a laborer at t.. "
The representatives are more seasoned. They have developed with the organization and know the advantages of working under order. Manesar is a
youthful manufacturing plant with for the most part youthful workers and it is an unlucky deficiency of a smoothing and more develop impact,"
Maruti Suzuki administrator

What Is The Distribution Strategy Of Maruti Suzuki
DISTRIBUTION STRATEGY OF MARUTI SUZUKI INDIA LIMITED
Distribution is an important marketing mix. Distribution strategy of a firm is a plan created by the management of a manufacturing business that
specifies how the firm wishes to transfer its products to intermediaries, retailers and end consumers. In earlier days the consumers used to book for a
car and wait for more than a year to actually buy it. Also the concept of Show rooms was non–existent. Even worse thing was the state of the after sales
service. With an objective to change this scenario & to offer better service to customers, Maruti took initiative. To gain competitive advantage, Maruti
Suzuki developed a unique distribution network. It has the largest distribution & Service network ... Show more content on Helpwriting.net ...
In year 2011–12 Maruti Suzuki sold 1006316 vehicles i.e a negative growth of (–) 11.16 percent over 2010–11. In year 2010–11, the company sold
1132739 vehicles.
Maruti Suzuki's total Net Sales in year 2004–05 was 109108 million whereas the net sales in year 2005–06 were 120,034 million. In year 2010–11,
Maruti's total net sale was 361,282 million whereas the total net sale in year 2011–12 was 347,059 million. In year 2011–12 Maruti Suzuki's net sale
was decreased by (–) 3.93 percent over 2010–11.
EXPORT
Maruti Suzuki India Limited exporting to 98 countries in Europe, Asia, Latin America, Africa and Oceania. Some leading overseas markets of Maruti
include Germany, Netherland, France and UK. Presently the company exports various models like A–Star, Ritz, Estilo, etc. In year 2009–10, Maruti
Suzuki clocked export sales of 147,575 units its highest ever and in 2011– 12, the company exported 1,27,300 units.
The following are the top ten export destinations of Maruti Suzuki India Limited.
Top Ten Export Destinations of Maruti Suzuki
Sr. No Country Vehicles Exported (In

Maruti Suzuki: A Case Study Of Marruti Suzuki
DEVELOPMENT PHASE
In order to take advantage of the factors mentioned above Maruti Suzuki is planning to launch four of the six all–new cars that the company plans to
launch in the next 12–24 months will be in the segment above the Swift, with prices ranging from Rs 6 lakh to Rs 14 lakh. The models planned for
release includes XA Alpha, Premium and S cross.
INTRODUCTION PHASE
As of now, only celerio model is in the introductory phase and the model is running quite successful since its launch in Feb 2014.On an average 6000
units of celerio booking occurs per month. The Ciaz model is on the verge of introduction (Planned introduction: Sept 2014).This model will be
launched to compete with Honda city and Verna and to take the position of SX4.
GROWTH AND MATURITY PHASE
Many of the models have peaked on their growth and have reached the maturity stage. In order to further capture the market the company came up
facelifts of existing models and introduction of new engines. For example, Swift was face lifted and all new series of engine was introduced (K
series Engines).This is applicable for models like alto, swift, swift dzire, wagon r and eeco.In addition, the Ertiga model is in the growth and is
bringing considerable sales volume to Maruti. The above factors have helped the company in increasing their market share ... Show more content on
Helpwriting.net ...
A plant was established at Gurgaon in Haryana, and the brand Maruti took its birth. Suzuki motors Japan owns 56% of the shares of Maruti. As of 2012,
Maruti has a market share of 37% in India. Maruti Suzuki manufactures and sells a complete range of cars from the entry level Alto, to the hatchback
Ritz, Celerio, A–Star, Swift, Wagon R, Zen and sedans DZire, Kizashi and SX4, in the 'C' segment Eeco, Omni, Multi–Purpose vehicle Suzuki Ertiga
and Sports Utility vehicle Vitara. In Feb 2012, the company sold its ten millionth vehicle in

Maruti Suzuki 's Market For New Learners Essay
5.Exports Business
–Maruti Suzuki sent first 480 cars consignment to Hungary through its subsidiary called as Maruti Exports Limited.
–Maruti Suzuki's top market for exports are – Costa Rica, Nepal, Chile, Sri Lanka, Europe, Morocco etc.
–Government was willing to increase the export of Maruti Suzuki since it was the only company which was expected to earn more foreign currency at
that time by sending more consignment to foreign.
6.Maruti Driving School
–As a social responsibility, Maruti Suzuki started to open its own driving school for new learners.
–This was started at Delhi first and then its demand keeps on increasing so it was launched at national level later.
–Under this, classroom studies and practical studies are teaches.
–Main aim of this operation was to decrease the number of road accident by training perfectly and providing all the knowledge about road rules.
–Maruti Suzuki also offered this service at low cost or as free of cost if the person is willing to make a buy of vehicle from Maruti's own showroom.
Products of Maruti Suzuki which is sold by CM Auto Sales.
ModelEngine (CC)CategoryLaunchedDiscontinued
Maruti 800796Hatchback19832012
Omni796Minivan1984–––
Maruti Gypsy970SUV19852000
Maruti 1000970Sedan19902000
Zen993Hatchback1993–––
Esteem 1.3L1298Sedan19942008
Wagon R1000Hatchback1995–––
Alto796Hatchback20002012
Versa1298Minivan20012010
Grand Vitara XL72393Mini SUV20032007
Swift1248

Environmental Sustainability Through Green Supply Chain...
Environmental Sustainability through Green Supply Chain Practices: A Study on Indian Automobile Sector Saad Bin Azhar Research Scholar,
Department of Business Administration Aligarh Muslim University saadbinazhar88@gmail.com ABSTRACT: Purpose– This paper highlights the role
of green management practices in the development of environmentally responsive supply chains. The purpose of this paper is to review environmental
indicators, major drivers, various green practices and performance of environmental friendly supply chains in the context of the automobile industry in
India. Design/methodology/approach –This... Show more content on Helpwriting.net ...
Much of this arises from manufacturing organizations that continue to produce large amounts of unnecessary waste or emissions rather than investing
in better technologies or practices to prevent its generation at the source (Klassen,2000; King and Lenox, 2002). External pressure applied by
customers to achieve the requirements of reduced cost, increasing quality and faster delivery leads to production of unnecessary waste or the choosing
of lower–cost but environmentally unsustainable production alternatives (Green et al., 1998). No significant research contribution investigating the
sustainability aspects of supply chains has been reported in the Indian context so far, and thus it is felt essential to undertake this study which targets
the automobile supply chain, keeping in focus environmental and social concerns. The idea is to unearth the various pressures/ drivers, practices and
performance of the adopted measures for green and socially responsible supply chains. After a brief review about the Indian automobile supply chain,
strengths, weaknesses, opportunities and threats (SWOT) analyses have been checked to get a first–hand impression of the present scenario.

A Report On Bus 651 Marketing Management
NAME: ANUJ KUMAR
STUDENT ID NO: CIB00002FZ
DIPLOMA IN BUSINESS MANAGEMENT (LEVEL 7)
SUBJECT: BUS 651 MARKETING MANAGEMENT
SUBMITTED TO: DAVID COOKE DATE: 18/03/2015
INTRODUCTION:– Technology plays an important role in our daily life .The transport system save the human being time and helps him to increase
their productivity. I am going to explain the MARUTI SUZUKI SWIFT one of my favourite car among all. I am using this car since 2011. I found lot
things that proof this is the best and reasonable car. I will tell you the advantage and some disadvantage of this cars .why you should buy this car.
PRODUCT AND SERVICES: Thing is a thing which can satisfy the customer and make modify between the necessities of client. Thing may be
physical in nature which we can touch Additionally, see like cell phone, cruiser, auto, lounge chair, bunk, T.V. On the other side organizations are
irrelevant In nature like experts who offers organizations to their customers with their capacities and talent.in this Presentation I may need to talk about
auto division. The vehicles division is making regulated. Here I may need to talk about the MARUTI SUZUKI SWIFT which is the now going to be
rise now a Days.
PRODUCT HISTORY: TheSuzuki Swift is a subcompact auto made by Suzuki in Japan taking after 2000. As of now it was recently created in remote
country

Swot Study And SWOT Analysis Of Tata Motors
Introduction
India is a developing country and is have lot of population with middle and lower middle class. Two –wheeler is most affordable vehicle for personnel
ownership. Many couples with kids travel in single two wheeler. It was Ratan Tata's dream to have a car, which these families can afford [3].
2.1Background study and SWOT analysis of NANO car
2.1.1 About TATA MOTORS[1]
TATA Motors is India's market leader and largest automobile industry. It is established in 1945. First TATA vehicle rolled out in 1954 and today over
8 million vehicles ply on Indian roads. Consolidated revenue for 2013–14 is INR 2,32,834 crores (USD 38.9 billion). Over 60,000 employees will work
in TATA Motors.
TATA Motor's manufacturing facilities spread across... Show more content on Helpwriting.net ...
1,00,000 and cost is increased to Rs. 1,50,000 in 2010 [8]. Competitors for NANO car in price are used car market and small cars like Maruti 800. Also
NANO car has potential to attract two–wheeler users. Cost of NANO car should be competitive for all these segments.
2.3.3 Promotion Strategy
Tata admitted that, promoting and placing NANO car as world's cheapest car was to blame for in failure in gaining success [11]. Positioning car is
very important and it should give positive impact for the customers. NANO car should be promoted as "safe" alternative to attract two–wheeler
customer. And TATA Motors already started promoting it as "smart city car" instead of cheapest car to attract urban customers. Its price, safety and
car image should be collectively promoted to send a message to customers to be proud of having it. Social media also should be used to for promotion.
2.3.4 Distribution
TATA NANO will compete with two
–wheeler customers as well as small car users. It is important to have sales network in tyre–II cities and small
towns. People who know how to buy a two–wheeler should also know with same ease how to buy a TATA NANO car. Exposure of two
–wheeler
customer to NANO car will increase its sales from that

Case Study Of Tata Nano
TATA NANO : THE PEOPLE'S CAR
The Tata Nano is a small car manufactured by Tata Motors made and sold in India.
Nano was initially launched with a price tag of 100,000 (US$1,600) but with the time, the price was increased.
It was designed to lure India's middle classes away from two–wheelers. According to rating agency CRISIL(TNN, 2008), Tata Nano's launch could
expand the Indian car market by 65%
The predictions were also made about how Tata Nano can destroy the second hand car market of the country.
The desire and anxiety at the launch of TataNano was even given a term called Nanomania.
Nano was always more than just a car. It was Tata group's chairman Ratan Tata's dream project to bring an affordable transportation solution within...
Show more content on Helpwriting.net ...
It was positioned as dream car of common man of India. It was targeting the laymen who want to have a car and it got successful to some extent but
only till a functional level.
The Nano made sense in terms of a social mission, on a purely functional level. Good quality engineering focused on the task of making something
reliable and safe as cheap as possible.
But it has been criticized all around as the one to the greatest positioning blunder as even the most cost effective producers do not label their products
as cheap. Here the cheap has a great social connotation and the social tag because nobody aspires to buy the cheapest thing on the market.
Human psychology is that the motivation behind buying isn't to have a car, or a shampoo, or whatever the product is. If a product is positioned as
poor's product then poor people will definitely avoid it because they don't want to be viewed as poor yet. The marketer just need to place their product
right in the minds of customer and the brands like Giorgio Armani, Raymond's, Toyota and even other brands of Tata are examples of that. So
positioning remains the main mantra behind the success of any

Statement Of Purpose For MS Industrial Engineering
STATEMENT OF PURPOSE
Learning makes a man fit company for him. This maxim impressed me right from my childhood days to learn something new each day, learn, learn
and relearn until my end. My decision to apply for MS Industrial engineering has emerged, both from my passion for research and my aspiration to
understand the language of mechanical engineering. Industrial engineering offers unlimited scope of research, innovate & create value through latest
cutting–edge techniques which I intend to learn in the US, a research based highly developed economy. I believe the MS Program at your esteemed
university is of paramount importance for me to succeed in my goal of entrepreneurship, which in turn, will fulfill twin objectives – helping society
through job creation besides an outlet for my creativity.
My exceptional academic records secured in my secondary and higher secondary examinations and in my undergraduate course in Mechanical
Engineering at GITAM University–Hyderabad has provided me the poise to excel in research and course work. The curriculum exposed me to the
whole spectrum of fields relating to Mechanical Engineering. ... Show more content on Helpwriting.net ...
I designed numerous projects in academics .I did my mini project on design and optimization of Maruti Suzuki swift wheel hub and steering knuckle
to improve vehicle performance. This has evolved my excellent design and development skills. My project has taught me a very good lesson on
practical difficulties involved in realizing a project in the design that are expected to perform flawlessly for decades together under extreme conditions
and also this has evolved my research curiosity in the industrial engineering field in

Tata Nano- a Blue Ocean
TATA NANO
– A BLUE OCEAN| December 10
2010
| |
Background
Between 1970 and 1984 cars were considered a luxury product; manufacturing was licensed, manufacturing was restricted; there were quantitative
restrictions on import and a tariff structure designed to restrict the market. The market was dominated by 6 manufacturers – Telco (now Tata motors),
Ashok Leyland, Mahindra & Mahindra, Hindustan motors, Premier automobiles and Bajaj auto.
The decade of 1985 to 1995 saw the entry of Maruti Udyog in the passenger car segment. Economic liberalization, started in 1991, led to the
delicensing of passenger car segment in 1993. This decade witnessed emergence of Hero Honda as major player in two wheelers and Maruti Udyog as
the ... Show more content on Helpwriting.net ...
This curve gives an overview of what features were the various players competing on in the market.
LOW
LOW
AVERAGE
AVERAGE
HIGH
HIGH
1. Who (profile) & where are the target/ desired non customers
Different Strategic Group within the same Industry and new buyer group
a. Many customers in the lower income group buy motorcycles for commuting and better fuel efficiency taking a risk with their safety. b. Sometimes,
the whole family travels on a motorbike flouting all norms and safety regulations just because the other 4 wheeled modes of transport are out of their
reach. c. Maintenance and after sales costs are unaffordable for these non customers. d. Non customers who dream of buying a car. e. Non customers

who own a car and want to buy a second one.
Features which lead to change of preference (Buying of Motorcycle): 1. Higher Load bearing capacity 2. Better fuel efficiency. 3. Better Aesthetics 4.
Better Maneuverability in traffic. 5. Easy handling. Two–wheeler domestic sales trend | 2001–02| 2002–03| 2003–04| 2004–05| 2005–06| Motorcycles|
2887194| 3647493| 4170445| 4964753| 5815417| Scooters| 908268| 825648|

Guidelines For Subject Group Project Essay
Title Page Guidelines for Subject Group Project
Program & Batch:
Term:
Course Name:
Name of the faculty:
Topic/ Title :
Original
or Revised Write–up:
Group Number:
Contact No. and email of Group Coordinator:
Group Members:Sl.Roll No.Name 11401–001Name of Group Coordinator 21401–002Group Member1 31401–003Group Member2 41401–004Group
Member3 5.6.
Note:
1.The document should reach via e mail – assignments@imt.ac.in before the deadline time.
2.Max file size should not exceed 5 MB.
3.File Name: Course Code_Sec_Group No_Program_Batch (For e.g. IGD_A_5_PGDM_2014–16)
Brief History of Company
Maruti Suzuki India Limited is one of the leading 4–wheeler automobile manufacturing company in India. It is a subsidy of Japanese manufacturer
Suzuki. The company was founded in the year 1981, and the first manufacturing plant was set up in Gurgaon, Haryana. The company was previously
known as Maruti Udyog Limited. It entered into a Joint Venture Agreement with Japanese Automobile giant Suzuki. The full swing production of the
automobiles started in 1983.
Initially the Indian government had a major stake of the company with around 70%. Now, the Japanese Counterpart Suzuki holds majority stakes of the
company.
They started out with providing customer satisfaction, which was not the trend in automobile sector during those days. They are credit to have brought

a revolution in the sector, to be the first company to be a mass production company, and

Case Study On Marketing Strategy Of Maruti
A Project Report On A STUDY ON MARKETING STRATEGIES OF MARUTI SUZUKI LIMTED SUBMITTED IN PARTIAL FULFILLMENT OF
THE REQUIREMENT FOR THE AWARD FOR THE DEGREE OF BACHELOR OF BUSINESS ADMINISTRATION SUBMITTED BY SHIVAM
GUPTA ENROLMENT NO: A1833314025 UNDER THE GUIDANCE OF Mrs. Namrata Pancholi THROUGH AMITY UNIVERSITY NOIDA
CERTIFICATE OF ORIGINALTY This is to certify that the project titled A Project Report On A STUDY ON MARKETING STRATEGIES
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Maruti is lacking behind here. As to much surprise, some people were found out saying that they hadn't heard much about maruti cars. Therefore, the
company should run an extensive programme through print media, hoarding and television which targets the customer at large. It will have a impact
on everyone. The company should also launch advertising on FM Radio as the majority of people are listeners of radio channels. The dealership
quality of maruti should improve. People said that there were no uniform of sales executives, so they should look into that. The dealers should have
their own specific websites. They should give generous discount offers during festival seasons like diwali, navratras, dusherra to gear up their sales.
Maruti should advertise in sports because sports are increasingly cutting in to the share of mass entertainment channels. Maruti can improve upon
themselves through regular audit by managers to ensure cleanliness, availability of proper uniforms and equipments,service personel neatly,usong time
cards to communicate time to all working staff for each vehicle,fixed cleaning schedule for housekeeping

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