Strategy management project on Maruti Suzuki India.It has brief history about the company, their strategy developed and its turn around strategies. It also consists of swot analysis and re structuring of Maruti Suzuki

1. About
Industry
V&M
Strategy
TAS
Restructu
re
Future
PROJECT ON MARUTI
SUZUKI

2. x
Industry
Compa
ny
V&M
Strategy
TAS
Restructu
re
Future
 4th largest in the world
 Second fastest growing industry next to china
 3 categories- commercial vehicles, passenger cars,
3 and 2 wheelers
 domestic automobiles sales increased at 7.01 per
cent CAGR between FY13-18 with 24.97 million
vehicles getting sold in FY18. Auto sales in July 2018
witnessed a year-on-year growth rate of 7.9 per
cent across segments, driven by 46.24 per cent
growth in three-wheeler sales in terms of
percentage.

3. Competitors
Industry
Compa
ny
V&M
Strategy
TAS
Restructu
re
Future

4. x
Industry
x
Company
V&M
Strategy
TAS
Restructu
re
Future
“2048333
6”
Happy
customers
and
counting
14.75L
Cars serviced
every month
“3.2k”
Exclusive
showroo
m
Last year
sales
5.27L
units
50.10%
Market
share
India’s
Largest
passenger
car
company

5. x
Industry
Company
V&M
Strategy
TAS
Restructu
re
Future
 Maruti Suzuki manufactures and sells popular cars
such as the Ciaz, Ertiga, Nexa, Wagon R, Alto, Swift,
Celerio, Swift Dzire, Baleno, Omni, Eeco, g S-Cross
and Ignis
 Maruti Suzuki has three manufacturing facilities in
India(Gurgaon, Gujarat & Manesar)
 294 Awards
– Indian Car of the year(Vitara Brezza)
– Manufacturer of the Year(The Auto show-Car
India and Bike India Award)

6. x
Industry
Company
V&M
Strategy
TAS
Restructu
re
Future
Maruti Finance Maruti True Value
N2N Fleet Management Maruti Accessories
Maruti Driving School Maruti Suzuki
Leasing

7. x
Industry
Company
V&M
Strategy
TAS
Restructu
re
Future
Strength
 Brand Name
 Wide and Strong
Distribution Network
 Wide range of products
 On road service(Non-stop
Maruti Express Highway)
 Catering to people
belonging to all segment
Weakness
 Incompetent in SUV
segments
 Inability to penetrate into
International Market
 Cannibalization among its
own brands.
Opportunities
 Development of Hybrid
cars, Electric and fuel
efficient cars
Threat
 Increase in Fuel price
 Government Regulations
Swot Analysis

8. x
About
x
Industry
“To be a leader in the Indian automobile industry, creating
Customer delight and increasing shareholders wealth eventually
become a pride of India”
V&M
Strategy
TAS
Restructu
re
Future
Vision

9. x
About
x
Industry
 Responsible –You can always rely on us and our network
 Dynamism- Always evolving with your needs
 Open- all our actions are open and transparent
 Efficient-Expertise that ensures at most efficiency
 Reliable- Your safety is our number one priority
V&M
Strategy
TAS
Restructu
re
Future
Value
s

10. x
About
x
Industry
V&M
Strategy
TAS
Restructu
re
Future
 Technology-To improve driving experience and ensure a better
future for the coming generation, Maruti Suzuki. Believes in
green technology
 Experience- To make every journey an experience and Every
experience a memory. Maruti Suzuki puts people at the center
of every thing it does.
 Design- To give more than just a god looking car. Maruti Suzuki.
Ensure that every design element serves a purpose.
 Production of large number of motor vehicles which was
necessary for economic growth.
 Market Penetration, Market Development Similarly Product
Development and Diversification
Mission

11. x
About
x
Industry
x
V&M
Strategy
TAS
Restructu
re
Future
 First mover advantage in India - especially offering
cars to middle segment people. Owning a car was
considered to be a luxury before the entry of Maruti.
 Product strategy & Pricing strategy- Low cost
leadership strategy
 Product offering according to needs of Indian
customers with a proper tradeoff between price and
benefits offered. Availability of wide range of cars in
the product portfolio of Maruti across all price
ranges.
 Creating a stiff entry barrier with customer focused
approach -Strongest distribution system and after
sales services.
 SBI - Maruti pact for car financing.

12. x
About
x
Industry
x
V&M
Strategy
TAS
Restructu
re
Future
 Merging of Maruti Suzuki India Ltd and Suzuki
Powertrain India Ltd.
 Maruti Suzuki "True value"- certified used car
dealer network.
 Maruti Nexa showrooms - Sales channel for
premium cars.
 Maruti, Toyota's pact - Leveraging the strengths

13. x
About
x
Industry
x
V&M
x
Strategy
TAS
Restructu
re
Future
 Turnaround
– The problem
– Kenichi Ayukawa
 Revamping
 Structure
– Cross movements
– Company temps

14. x
About
x
Industry
x
V&M
x
Strategy
TAS
Restructu
re
Future  Management
– Internal restructuring
– Eliminated middle layers
– Hiring Process
 Culture
– Regular meetings with union
– Transparency
– Building relationships
 Results
– No strike
– Increased productivity and efficiency
– Optimistic future ahead

15. x
About
x
Industry
x
V&M
x
Strategy
x
TAS
x
Restructur
e
Future
 Maruti Suzuki Ltd has made some major organisational
restructuring in order to combat top executive’s vertical
thinking and instead, make space for cross-functional and
cross-vertical flexibility.
 Foremost, a special advisory group has been created for the
first time to drive new initiatives such as overseas
investment, supplier development or cost-cutting plans.
 Maruti Suzuki has also cut down on the number of main
verticals from six to five, by shutting down the
‘administration’ vertical.
Organisational Restructuring

16. x
About
x
Industry
x
V&M
x
Strategy
x
TAS
x
Restructur
e
Future
Restructuring of retail
network
 Maruti Suzuki have announced a total restructure of
their retail network across India.
 With the new Maruti Suzuki Arena the company will
have four distinct retail outlets: Maruti Suzuki Arena,
Nexa, Commercial and True Value, addressing every
customer need.

17. x
About
x
Industry
x
V&M
x
Strategy
x
TAS
x
Restructu
re
Future
 Pushing for eco-friendly
transportation in the country, the
government of India recently
decided to do away with permits
for electric vehicles (EVs) and
those that run on alternative
fuels.
 Maruti has reportedly planning to
start road-running tests using a
fleet of 50 EV prototype vehicles
in India.(It is one of the
Technological restructuring).

18. Group 1
Haripriya R
Vaishali V
Pramodh R
Subash S
Vignesh S
Anil Kumar K
Roshan Alex