Final hh - 18.4.16 - icw vr experience xavier advisory

1. Media Advisory
April 16, 2018
© 2018 AT&T Intellectual Property. All rights reserved. AT&T and the Globe logo are registered trademarks of AT&T Intellectual Property.
AT&T Virtual Reality Experience Shows Dangers of Smartphone
Distracted Driving
It Can (All) Wait Behind the Wheel
WHAT: AT&T* research found nearly 9-in-10 people admit to using their smartphone
while driving**. People are doing much more than just texting from behind
the wheel. They’re checking email, accessing socialmedia and even snapping
photos.
Distracted driving is never OK. So, AT&T is bringing a virtual reality
experience to Xavier University on Thursday, April 19. Students will come
face-to-face with the very real dangers of distracted driving and interact with
a memorial wall, a wall of keys representing lives lost and a wall made to look
like crushed car parts.
Xavier University Police, Hamilton County Safe Communities and the Ohio
State Highway Patrol will participate in the event.
WHY: When you’re behind the wheel, everything can change in the blink of an eye.
A post, a selfie, a text, a scroll, an email—one look is all it takes. We’re
bringing the issue center stage. We’re immersing a visually driven generation
in a striking 3D experience to help raise awareness and ultimately save lives.
The experience is part of the AT&T It Can Wait campaign, which reminds
drivers that distracted driving is never OK. You’re never alone on the road.
The campaign began with a focus on not texting and driving. We’ve
expanded it to the broader dangers of using your smartphone behind the
wheel.
Since its launch in 2010, the campaign has:
 Helped grow awareness of the dangers of smartphone distracted
driving to nearly all of those surveyed**.
 Inspired more than 23 million pledges to not drive distracted.
 Collaborated with AT&T data scientists on research that shows how
statewide anti-texting laws impact the rate of texting while driving.
WHEN: Thursday, April 19, 2018
10 a.m. – 2 p.m.
(Comments from Xavier University Police, Hamilton County Safe
Communities and the Ohio State Highway Patrol at 10 a.m.)

2. April 16, 2018
© 2018 AT&T Intellectual Property. All rights reserved. AT&T and the Globe logo are registered trademarks of AT&T Intellectual Property. Page 2
WHERE: Xavier University
Fenwick Place Atrium (first floor)
1625 Musketeer Dr., Cincinnati, 45207
VISUALS: Virtual reality experience
Interview opportunities with Xavier University Police, Hamilton County Safe
Communities and the Ohio State Highway Patrol
* AT&T products andservices are provided or offered by subsidiaries and affiliates ofAT&TInc. under theAT&Tbrandandnot by AT&T
Inc.
** Online survey with 7,505respondents (total distracteddrivers n=6,438) conducted byKantar AddedValue. Ongoing survey,data
representedhere werecollected January 2017-December 2017. Nationalpanel sample(ages 15-54,drive,andhavea smartphone).
For more information, contact:
HollyHollingsworth
AT&T Corporate Communications
614-223-5711
holly.hollingsworth@att.com