52 Social Media Strategies To Explode Your 2014


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Explode Your 2014 Social Media Marketing With 52 Social Media Strategies - 1 Strategy For Each Week!

Learn why some B2C companies almost always generate sales, brand loyalty, and FREE brand awareness using measurable social media marketing.

Uncover the secrets of the measurable social media firm that kickstart 3M, Qatar Airways, Solidworks, Phyto to measurable social media success.

You will discover:

--> The new advertising product that Facebook has that they only give to select advertisers (and you can use it NOW)

--> The method to create contagious content that would stop your audience from unliking your page (it's easier than you think)

--> Learn how to identify, respond, and solve a social media crisis

--> Learn how to convert sales and generate leads on social media

--> Discover how to set up tracking on social media instantly with just 5 clicks.

--> and some more social media bonus.

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52 Social Media Strategies To Explode Your 2014

  1. 1. 52 Social Media Marketing Strategies To Explode Your 2014 52 Tips For 52 Weeks Of 2014 To Explode Your Facebook Marketing Efforts.
  2. 2. Conversation
  3. 3. Set Your Strategic Objective Do You Want Brand Awareness, Sales, or Consumer Loyalty? What is your business objective for 2014? Conversation Learn More From McKinsey on how to Demystify Social Media: http://www.mckinsey.com/insights/marketing_sales/demystifying_social_media
  4. 4. Set Your Strategic Objective It’s not just about fans, how does social media help your business objective Increase sales, decrease marketing expense? Conversation Learn How Brands Like 3M, Qatar Airways, Dassault Systemes generate sales from social media: http://www.socialmetric.com/learn-the-system/
  5. 5. Set Your Strategic Objective Are you headed in the SMART direction? Having a set of clear and realistic goals is half the battle won. Conversation Learn More Here: http://www.wildapricot.com/membership-articles/bgsm-establish-goals-build-presence
  6. 6. Set Your Strategic Objective Have you decided on which social media platform is best suited for you? Check out these surprising statistics first. Conversation Learn More Here: http://www.fastcompany.com/3021749/work-smart/10-surprising-social-media-statistics-that-will-make-yourethink-your-social-stra
  7. 7. Set Social Media KPIs Conversation Learn More Here: https://socialmetric.wistia.com/medias/z7rvanvlva How Are You Manifesting Your Business Objective? Number of fans, PTAT, Number of Private Messages?
  8. 8. Set Social Media Metrics Need more information? Google Evangelist breaks down his method of measuring social media results. Conversation Learn More Here from Avinesh, Google Chief Evaangelist: http://www.kaushik.net/avinash/facebook-advertising-marketing-best-metrics-roi-business-value/
  9. 9. How to Analyze Your Facebook Metrics to Improve Your Marketing Are you sure you’re measuring your social media success with the right metrics? Here’s 5 you should start looking at Conversation Learn More from Jon Loomer here: http://www.socialmediaexaminer.com/analyze-facebook-metrics/
  10. 10. Pick the right KPIs! You look at your fan count, your boss cares about how much more revenue can social bring. What do you do next? Conversation Discover what Jeremy Owyang has to say about it here http://www.web-strategist.com/blog/2010/12/13/framework-the-social-media-roi-pyramid/
  11. 11. The 5 Metrics Your CEO Cares About If you’ve not generated new business through social media, you’re not doing it right! Conversation Learn More Here from the CEO of HubSpot himself: http://blog.hubspot.com/marketing/social-media-metrics-ceos-cares-about
  12. 12. Social Media Listening What do people talk about your brand or product? How do they feel about your brand or product? Conversation Learn More Here: http://socialmediatoday.com/peter-trapasso/1799311/social-media-monitoring-tools-infographic
  13. 13. Social Media Listening Are you communicating the right message on social media? How can you make more people to talk about you? Conversation Learn More Here: http://socialmediatoday.com/pruneau/1681836/unify-your-social-media-brand-profiles-more-followersatisfaction
  14. 14. Social Media Listening Conversation Learn More Here: http://socialmediatoday.com/SMC/118475 What are the social media channels people use to talk about your brand? What should you be using?
  15. 15. Social Media Listening What are the tools that you can use to monitor social media conversations? Conversation Learn More Here: http://socialmediatoday.com/peter-trapasso/1799311/social-media-monitoring-tools-infographic
  16. 16. Never Block Comments. Never Ever What happens when you block comments because it’s your organization’s rules. Its bad communication practice. Please stop. It’s gonna backfire in the long run. Stop being a social media ostrich and help your consumers (: Conversation Don’t Be Scared. Deal With Social Media The Humane Way With Jay Bear: http://www.convinceandconvert.com/social-media-crisis-2/dont-be-scared-be-prepared-how-to-manage-asocial-media-crisis/
  17. 17. Community
  18. 18. Best Posting Time When is the best time to post content on your Facebook Page? Use Tools To Track. Agorapulse or other software will work. Community Learn More Here: http://socialmediatoday.com/index.php?q=danielle-cormier/1510911/when-best-time-post-facebook
  19. 19. Content Quantity How often should you post content on Facebook? Community Learn More Here: http://socialmediatoday.com/mattc1323/853601/why-you-shouldnt-over-post-facebook
  20. 20. Say it With Images Communicate your message with images. Why make posts with images? Community Learn More Here: http://blog.hubspot.com/blog/tabid/6307/bid/33800/Photos-on-Facebook-Generate-53-More-Likes-Than-theAverage-Post-NEW-DATA.aspx
  21. 21. Timeline Contest Ideas Timeline contest ideas to boost fan engagement Community Learn More Here:http://www.slideshare.net/HeyoHub/final4-tccwebinar http://www.socialmediaexaminer.com/facebook-fan-engagement-tips/ http://www.socialmediaexaminer.com/tag/facebook-contest/
  22. 22. Visual Posts How to generate more engagement through visual posts Community Learn More Here: http://www.ignitesocialmedia.com/facebook-marketing/examples-visual-engagement-likes-shares-facebookupdates/ http://www.work4labs.com/blog/the-value-of-visual-content-on-facebook-a-cover-photo-is-worth-a-thousandlikes/ http://visual.ly/what-you-should-post-facebook-get-more-likes-shares
  23. 23. Keep Fans Engaged How to keep fans following you Community Learn More Here:http://allfacebook.com/facebook-fans-following_b73168 http://cdn1.hubspot.com/hub/53/How-to-Engage-Fans-on-Facebook-04.pdf http://blog.ineedhits.com/tips-advice/7-tips-to-keep-your-facebook-fans-from-disappearing-281910181.html http://www.makeuseof.com/tag/5-great-ideas-facebook-fan-page-interesting/
  24. 24. Media Buys FB Ads Community Are You Using The Right Ads for the Right Objective?
  25. 25. Are You Targeting Properly? Community Are You Targeting the Right Audience?
  26. 26. Psst, Use Power Editor Community Learn More Here: https://www.facebook.com/help/569494776443033 Please, please, please, please, use Facebook Power Editor. It has many *secret* features that will SKYROCKET your results
  27. 27. Media Buys FB Ads Are You Using Dark Pages? Why use Dark Page Posts? Community Learn More Here: http://www.jonloomer.com/2013/04/29/facebook-unpublished-post-dark/
  28. 28. Media Buys FB Ads Community How Can You Reach More People in Facebook?
  29. 29. Why Promoting Posts Works? Promote Post, Over and When to Promote a Over Again Post? Community Learn More Here: http://www.jonloomer.com/2013/08/26/facebook-promoted-posts-strategy/
  30. 30. Media Buys FB Ads Community Learn More Here: https://www.facebook.com/ad_guidelines.php What are the do’s and don’ts in Facebook advertising?
  31. 31. Media Buys FB Ads What is facebook offer? How can you benefit from it? Community Learn More Here:http://www.jonloomer.com/2012/05/09/facebook-offers-businesses/ http://marketingtwentyone.co.uk/facebook-offers-for-smaller-pages-the-new-what-why-and-how/
  32. 32. Engaging Influencers Are you reaching out to key people in your niche? Are you creating content that is valuable and will be shared? Community Learn More Here:http://www.socialmetric.com/inbound-marketing-actionsteps/ http://cdn2.hubspot.net/hub/230431/file-251994575-pdf/docs/tracx_5_Influencer_Insights.pdf?t=1376014022000
  33. 33. Engaging Influencers Are you targeting the RIGHT influencers? Community Learn More Here: http://socialmediatoday.com/bradfriedman/1456981/how-find-key-online-influencers http://mashable.com/2011/05/09/leverage-online-influencers/
  34. 34. Engaging Influencers What are the tools that you can use to identify and engage your influencers? Community Learn More Here:http://www.toprankblog.com/2013/04/social-tools-for-marketers/
  35. 35. Engaging Influencers How do you connect with your influencers? Community Learn More Here: http://www.salesforcemarketingcloud.com/blog/2012/02/30-ways-to-engage-your-social-media-influencers/ http://www.verticalresponse.com/blog/blogworld-expo-10-steps-to-engaging-online-influencers/
  36. 36. Engaging Influencers Engaging influencers is a is a long process, do you really need to do it? Community Learn More Here: http://thesocialmediamonthly.com/why-influencer-marketing-is-important-to-your-brand/
  37. 37. Engaging Influencers Community Learn More Here: http://blogs.hbr.org/2013/08/yes-marketers-you-should-pay/ http://www.tapinfluence.com/blog/why-should-you-pay-influencers/ Do you really need to compensate them?
  38. 38. Go Analog. Start Meeting People. Beyond meeting influencers, start to meet people and help them. Educate your community, help them grow. They will give back to you in many folds Community Learn More Here: http://keithferrazzi.com/ http://www.forbes.com/sites/danschawbel/2013/10/11/13-memorable-quotes-from-jab-jab-jab-right-hook/
  39. 39. Email Marketing Strategies Community Learn More Here: http://socialmouths.com/blog/2013/11/19/future-of-email-marketing/ The 7 most profitable strategies of the future
  40. 40. Conversion
  41. 41. Content is (still) King! Social media may be much more casual; but people continue to appreciate content that adds value. Conversion Learn More Here: http://www.prescientdigital.com/articles/web-2.0/social-media-still-needs-good-web-writing
  42. 42. End with After getting fans excited, don’t blow it by not telling a Call to them what to do next. Your CTA is “the” critical half of Action your post. Conversion Learn More Here: http://boagworld.com/design/10-techniques-for-an-effective-call-to-action/
  43. 43. Decide on the Metrics Know which metric you want to measure: Fans? Sign-ups? PTAT? Downloads? Conversion Learn More Here: http://www.forbes.com/sites/capitalonespark/2013/04/25/how-to-measure-your-social-media-return-on-investment/
  44. 44. Have Clear Conversion Goals Conversion Learn More Here: http://www.slideshare.net/socialogilvy/measuring-the-roi With the metrics you want to measure, where are you now? Then where do you want to be?
  45. 45. Watch the conversion rates Know what conversion rates are acceptable and which are not. Conversion Learn More Here: http://www.icontact.com/static/pdf/Calculating_Social_Media_ROI.pdf
  46. 46. What creates conversion? Conversion Learn More Here: http://www.amyporterfield.com/2013/11/facebook-conversion/ Know what motivates people to act on your promo.
  47. 47. Conversio n is NOT everything! Know your conversion rates but do not lose sight of the big picture. Conversion Learn More Here: http://www.smartinsights.com/goal-setting-evaluation/goals-kpis/why-conversion-rate-is-a-horrible-metric-tofocus-on/ http://www.jonloomer.com/2013/09/16/facebook-app-conversion-rates/
  48. 48. 21 Ways to Optimize Your Landing page If you are able to increase your conversion from 1% to 2%, you have basically doubled your sales Conversion Learn More Here:http://visualwebsiteoptimizer.com/split-testing-blog/conversion-optimization-best-practices/
  49. 49. Set Up An Engagement Framework “Thank You” should not be the standard reply. How are you engaging your audience in a way where the conversation carries on? Conversion Learn More Here On Our Framework That Increased Conversation Rate: http://blog.socialmediahub.com.sg/how-to-soft-sell-through-conversations-on-social-media/
  50. 50. Stop Being “That Sales Guy” In The Party We all know that guy. That “Sales Guy” that keeps talking about himself, about his products, about his new MLM. Stop. Now. Seriously. Just stop. See Facebook like a cocktail party and just enjoy. Be in the conversation. Listen, then respond. Conversion Learn how to find topics that people are talking about immediately: http://socialmediatoday.com/samuel-chan/1086751/how-use-google-trends-complement-your-keyword-researchexamples-screenshots
  51. 51. AIDA formula Attention - Interest - Desire Action. The classic copywriting formula is still useful in the social media age. Write content that is exciting, engaging, and (of course) entertaining. Conversion Learn How To Write So Well That Even Eskimos Will Buy The Ice You Sell: http://www.thegaryhalbertletter.com/Newsletters/zfkj_hands_on_experience.htm http://www.davidjenyns.com/internet-marketing/copywriting-secrets/
  52. 52. Don’t Just Write To Sell, Write To Lead Conversion Learn How To Lead Tribes From The Man With The Plan, Seth Godin: http://www.ted.com/talks/seth_godin_on_the_tribes_we_lead.html Write copy that appeals to the identity of your audience. Write stories that people will tag their friends so others can read. Write copy that creates a tribe and you are the leader. In this modern day, we are lacking a cause that we recognize, a struggle that we fight for, and a community we belong. Create that.
  53. 53. BONUS
  54. 54. Crisis Management BONUS Learn More Here: http://www.massive.pr/2013/08/12/how-to-manage-a-social-media-crisis The use of social media could make or break your company. Are you prepared?
  55. 55. Get Google To Watch Your (Online) Back BONUS Learn How To Get Google To Watch Your Back Here: https://support.google.com/alerts/answer/175926?hl=en Are You Using Google Alerts Yet to get instant feedback on your brand? Do it, it’s free.
  56. 56. Measuring Social Media Influence Conversation Learn More Here: http://blog.crazyegg.com/2013/06/04/dont-like-klout/ Tools that you can use to measure your level of influence on social media and track down your top influencers.
  57. 57. Facebook Edgerank Knowing how facebook ranks your posting to your audience newsfeed can help you increase engagement. Conversation Learn More Here:http://socialmediatoday.com/doktorspinn/1431856/facebook-edgerank-infographics-x4
  58. 58. 6 Step Roadmap Does your organization to Engaging implement Customers with effective social media programs? Social Media Conversation Learn More Here: http://www.antoniosavarese.it/wordpress/2013/12/6step-roadmap-engaging-customers-social-media/
  59. 59. About SocialMetric
  60. 60. We’re The Measurable Social Media Firm About Social Metric
  61. 61. We Help Retail And Hospitality Companies Generate… About SocialMetric
  62. 62. …Sales… About SocialMetric
  63. 63. …Brand Loyalty… About SocialMetric
  64. 64. …and FREE Brand Awareness… About SocialMetric
  65. 65. … Using Measurable Social Media Marketing. About SocialMetric
  66. 66. A Few Of Our Clients
  67. 67. Thank You.