1.
Doing More with Queries and Rules
Best Practices for Advanced Social Intelligence
SARAH BARBER/ SR. PROJECT MANAGER, PROFESSIONAL SERVICES

2.
Goals
• Push beyond basic listening
• Lay foundation for comprehensive Social
Intelligence
• Review best practices
• Utilise advanced functionalities within
Brandwatch Analytics
• Reveal exciting opportunities for insight
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3.
Where Do I
Start?

4.
Steps to Success/ Social Listening Implementation
• Question or Goal(s)
• Possible Outcomes
• Necessary Info
• Define Relevant
Segments
• Create Tags & Categories
• Construct Custom Rules
• Utilise Pre-built Filters
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• Specify Relevant Data
• Exclude Irrelevant Data
• Advanced Operators for
Max. Flexibility
• Chart by Custom Segment
• Powerful Dashboard Filters
• Separate Data or Show
Insightful Comparisons
Plan Gather Segment Explore

5.
Forget “how”; think about what you need to
know.
Case Study: jetBlue
Use Cases:
• Brand Health Monitoring & Reporting
• Product Feedback
• Marketing Measurement & Strategy
• Crisis Management
• Future(?): Increase investment in Social
Customer Service
• Topical Research: In-Flight Wifi

6.
Queries

7.
Life is better when you simplify.

8.
Go Ahead….
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QUERY
Take It All.

9.
But HOW?
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10.
comprehensive…
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11.
“I know I’ve got a ton of data…”
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“…Now what?”

12.
Rules

13.
Quick Review / Categories, Tags & Rules
• Categories: a structured way to segment
and group data by related attributes
• Tags: light-weight and free-form
segmentation for a single attribute
• Rules: automatically perform actions on
mentions in your dataset

14.
Limitless Flexibility / Segmentation to Consider
• Tip: Utilise pre-built filters to make rules
more specific
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• Operational Attributes
• Retweets, Owned/Earned, On/off Channel,
Media Type
• Products or Services
• Marketing
• Hashtags, Slogans, Campaigns,
Spokespeople
• Crisis Issues
• Consumer
• Behavior, Mindset, Experience

15.
Questions?

16.
Email sarahb@brandwatch.com
Office +44 (0)1273 234 290
Mobile +44 (0)7487 888 126
Contact Sarah Barber
Senior Project Manager, Professional Services
BRANDWATCH.COM

17.
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