Shopper Marketing has two problems. One, not optimizing during a campaign with media budgets and allocation and a measurement issues. Pathformance is the premier Shopper Marketing Platform for the Industry supporting brands directly, agencies, and media partners with our digital media activation, real time data for optimization, and pre-during-post campaign sales lift campaign for ROI measurement.

1. Shopper Marketing and Technology – How to Win at Retail
There are two problems with today’s shopper marketing programs.
One, shopper marketing partners are not optimizing on behalf of their brand client’s
media budgets in real time, in-campaign, only delivering post campaign analysis to
review what happened.
Currently most programs operate on “set it and let it run” mode and then delivering the
results post campaign and with little insights to how or where the media budget
impacted or did not impact sales.
That is the old way of running shopper marketing campaigns.
Today, technology exists that allows for in-campaign course correction. Instead we take
a proactive instead of reactive approach.
Imaging being able to re-allocate 30% or more of your media budget only to stores that
have product in stock and ready to be purchased during the duration of your digital
shopper marketing activations.
If you are not leveraging this technology, you are losing millions of dollars to the
competition every year by sending shoppers to stores that do not have the product in-
stock and ready to purchase.
This means the shopper will buy the competitive brand instead of your brand. And
depending on the category, this will put them out of the market for a period of time.
In our on-demand world, brands and shopper marketing partners to leverage real time
store level, item level, and in-stock data, which allows for the most precise and effective
shopper marketing campaigns.
Pathformance will ensure brand and marketing dollars will be spent in the most
effective and efficient way by ensuring that your media dollars and shopper marketing
activations only goes to stores that have product to sell.
Two, shopper marketing isn’t measuring ROI accurately.
Typically, any given brand is out of stock at 30% of stores at any given time.

2. With real time store level, item level, and in-stock data available for in-campaign
optimization, don’t be held accountable for sales when the product is not in a particular
store and is not able to be purchased.
Improve ROI and sales lifts by only being measured on stores that have product
available for sale.
No amount of marketing can influence a sale if the product is not there in the first place.
Pathformance is a full service digital media activation platform leveraging our own
proprietary technology to ensure the most successful shopper marketing activations for
the highest ROI and sales lifts available.
Pathformance is the premier Shopper Marketing Platform for the Industry supporting
brands directly, agencies, and media partners with our digital media activation, real time
data for optimization, and pre-during-post campaign sales lift campaign for ROI
measurement.
#shoppermarketing #realtimedata #storeleveldata #ROI #saleslifts #mediaoptimization