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Using Social Media to support rural entrepreneurship

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Lindsey Karlson and Mike Knutson shared their thoughts on how organizations can help rural entrepreneurs develop social media strategies at the 2010 Grassroots and Groundswork Conference

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Using Social Media to support rural entrepreneurship

  1. 1. our home
  2. 2. Miner Historical Population Trends 9000 8560 8376 7661 8000 6836 7000 6268 5864 5398 6000 5165 4454 5000 3739 4000 3272 2884 3000 2000 1000 0 1890 1900 1910 1920 1930 1940 1950 1960 1970 1980 1990 2000 our history
  3. 3. our switch
  4. 4. our passion
  5. 5. Entry Points photo by Oversocialize, flickr
  6. 6. Advertiser vs. Consumer You Tube: http://www.youtube.com/watch?v=heSudg-tfIk
  7. 7. statistic from You Tube video: Social Media Revolution | photo by mediaboytodd,
  8. 8. number one.
  9. 9. Get comfortable with social media (lurking is okay) photo by Laura Mary, flickr
  10. 10. Improve your customer service photo by The Rocketeer, flickr
  11. 11. Meet (the right) people visit the blog at Reimagine Rural
  12. 12. tools you can use to  Google Alerts  Twitter Search
  13. 13. Google Alerts & Twitter Search www.google.com/alerts www.twitter.com/search
  14. 14. number two.
  15. 15. It’s just like a backyard BBQ photo by JulianBleecker, flickr
  16. 16. Be a resource
  17. 17. Be transparent.
  18. 18. tools you can use to  Facebook  Blogs (Wordpress, Blogger, etc.)
  19. 19. Social Media ≠ Advertising photo by truthout.org, flickr
  20. 20. Social Media = Relationship photo by Adam Foster | Codefor, flickr
  21. 21. number three.
  22. 22. Not this kind of movement photo by friendtoall78, flickr
  23. 23. People want to belong photo by KevinDean, flickr
  24. 24. Connect to a leader tribes are a group of people who… Connect Connect to one to an idea another Attributes of a tribe Tribes, Seth Godin, p. 1 | image by marketingfacts, flickr
  25. 25. Leaders empower the tribe to communicate Tribes, Seth Godin, p. 23 | photo by Art Rock (Hennie), flickr
  26. 26. Lessons learned from igniting WOM movements photo by .robbie, flickr
  27. 27. Find your passion conversation photo by friendtoall78, flickr
  28. 28. Online should push offline (and vice versa) photo by Serolynne, flickr
  29. 29. tools you can use to  Facebook  Ning  You Tube
  30. 30. South Dakota! statistics from Mashable
  31. 31. statistic from Social Media Revolution
  32. 32. sleeping photo from eastangerine, flickr
  33. 33. Grassroots and Groundwork 2010
  34. 34. Social Media Phobias photo by Intersection Consulting, flickr
  35. 35. tools you can use  Skill Building  Social Media Support Group  Custom Technical Assistance
  36. 36. Skill Building photo by YlvaS, flickr
  37. 37. Social Media Support Group photo by Tony Webster, flickr
  38. 38. Custom Technical Assistance photo by Billie Hara, flickr
  39. 39. case study one.  Strategy Development  Pushing “start”  Measuring Success  Lessons Learned
  40. 40. case study one.  Strategy Development  Identify goals  Refine messaging  Define audience  Brainstorm content  Determine tools  Delineate to do items
  41. 41. case study one.  Pushing “start”  After strategy, comes doing  Begin small, and grow from there  Be accountable to someone
  42. 42. case study one.  Measuring Success  Ask yourself: how will I know when this tool is working for me?  Increase awareness and WOM activity  Increase sales
  43. 43. case study one.  Lessons Learned  Determine comfort level  Stay in contact (even informally)  Transparency works
  44. 44. let your fans do the talking
  45. 45. “Rumor has it…”
  46. 46. case study two.  Strategy Development  Ready, Set… Wait.  Lessons Learned
  47. 47. case study two.  Strategy Development  Identify goals  Refine messaging  Define audience  Brainstorm content  Determine tools  Delineate to do items
  48. 48. case study two.  Ready, Set… Wait.  Change takes time  Determine who will be responsible, and make sure it is something they want to do
  49. 49. case study two.  Lessons Learned  Determine what’s going to get in the way from the start  Push through the discomfort  Be as open as possible
  50. 50. case study three.  Strategy Development  Getting Started  Communicating Value  Measuring Success  Lessons Learned
  51. 51. Rural Learning Center
  52. 52. Reimagine Rural Blog Delicious Slideshare Brand Awareness Twitter Flickr You Tube Rural Learning Center Strategy
  53. 53. Reimagine Rural Blog
  54. 54. Slideshare
  55. 55. Twitter
  56. 56. Facebook Brand Flickr Awareness Miner County Strategy
  57. 57. Miner County Facebook Page
  58. 58. Miner County Flickr Group
  59. 59. Connect online! Blog: www.reimaginerural.com Slideshare: http://www.slideshare.net/rurallearning Twitter: @rurallearning Delicious: http://delicious.com/RuralLearningCenter (tag: g&g2010) Mike Knutson Mike.Knutson@RuralLearningCenter.org Lindsey Karlson Lindsey.Karlson@RuralLearningCenter.org

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