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Product Camp 
Melbourne 2014 
Using Lean Canvas as a Communication Tool
Humphrey Laubscher 
• GM of Innovation @Loud&Clear 
(LoudClear.com.au) 
• Product Strategy Manager and 
Lean Startup Innov...
Session Plan 
• Intro Content (10mins) 
• What is Lean Startup? 
• Business Model Vs Lean Canvas 
• Is it really a communi...
What is Lean Startup? 
Steven Blank! 
steveblank.com! 
Eric Reis! 
StartupLessonsLearned.com! 
Ash Maurya! 
ashmaurya.com!
Why we are here? 
Entrepreneur: 
• 21 years , 8 Tech Companies 
including a workstation, 
semiconductor, 3d graphics, 
sup...
More than likely.. 
Student 
• Steven Blank Stanford 
Entrepreneurship Class 
Entrepreneur 
• CTO IMVU – 3D Virtual World ...
Less likely… 
Entrepreneur: 
• Founder and CEO – Spark 59 
– Startup Software 
• Founder and CEO – 
WiredReach – File and ...
Even less likely… 
Entrepreneur: 
• Co-founded strategyzer.com 
Author: 
• Invented the Business Model 
Canvas 
• Lead Aut...
Where do we start.. 
24 Months! 
$800 Million! $5 Billion
What’s wrong with this 
picture? 
• Where are the customers? 
• Too much Focus on First Ship Date! 
• Emphasis on Executio...
Greatest Risk for a Startup 
• Is not in the development of the new 
product but in the development of 
the its customers ...
Customer Development 
Search Execution
New Product Lifecycle 
Problem/ 
Solution Fit 
Problem/ 
Market Fit 
Scale 
Do I have 
Problem 
worth 
Solving? 
Have I 
b...
Business Model Canvas
Lean Canvas
Validate Problem / Solution Fit
Product / Market Fit
Scale
Is it really a communication tool? 
• Executives / Stakeholders 
• Product Manager 
• Developers 
• Sales 
• Marketing 
• ...
Workout 
1.Complete 
your own 
Lean Canvas 
in 20 Minutes 
2.Pitch your 
Canvas for 
10mins? 
3.Questions? 
bit.ly/LeanSta...
Start with what matters!
Tackle Riskiest Part
Time to Pitch Your Canvas 
5 Mins Per Person
Interview Script
Questions? 
Humphrey Laubscher 
@HumphreyPL
2014 Product Camp Melbourne - Using Lean Canvas as a Communication Tool
2014 Product Camp Melbourne - Using Lean Canvas as a Communication Tool
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2014 Product Camp Melbourne - Using Lean Canvas as a Communication Tool

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2014 Product Camp Melbourne
Talk: Using Lean Canvas as a Communication Tool
Went through the history of Lean Startup Canvas, Business Model Canvas and how it can be used as a communication tool for product managers, stakeholders, designers and developers.

Published in: Technology
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2014 Product Camp Melbourne - Using Lean Canvas as a Communication Tool

  1. 1. Product Camp Melbourne 2014 Using Lean Canvas as a Communication Tool
  2. 2. Humphrey Laubscher • GM of Innovation @Loud&Clear (LoudClear.com.au) • Product Strategy Manager and Lean Startup Innovation Consultant • Newcastle Slingshot Accelerator / Lean Startup Sydney • Ex Corporate IT Architect (BHP, Coles, NAB, CBA) @HumphreyPL
  3. 3. Session Plan • Intro Content (10mins) • What is Lean Startup? • Business Model Vs Lean Canvas • Is it really a communication tool? • Lets Build a Lean Canvas (20 mins) • Pitch your Canvas (5 mins / 5 mins) • Questions (5 mins)
  4. 4. What is Lean Startup? Steven Blank! steveblank.com! Eric Reis! StartupLessonsLearned.com! Ash Maurya! ashmaurya.com!
  5. 5. Why we are here? Entrepreneur: • 21 years , 8 Tech Companies including a workstation, semiconductor, 3d graphics, supercomputer, military intelligence systems supplier, and a video games company. Lecturer: • U.C. Berkeley, Stanford University, Columbia University, Caltech and the Joint Berkeley/Columbia Executive MBA program Steve Blank steveblank.com
  6. 6. More than likely.. Student • Steven Blank Stanford Entrepreneurship Class Entrepreneur • CTO IMVU – 3D Virtual World • Founder Startup Lesson Learned Conference • Founder of Lean Startup • Author of The Lean Eric Reis startuplessonslearned.com
  7. 7. Less likely… Entrepreneur: • Founder and CEO – Spark 59 – Startup Software • Founder and CEO – WiredReach – File and Media Sharing • First Speaker at Startup Lesson Learned Conference Author • Running Lean Ash Maurya ashmaurya.com
  8. 8. Even less likely… Entrepreneur: • Co-founded strategyzer.com Author: • Invented the Business Model Canvas • Lead Authored Business Model Generation Alex Osterwalder businessmodelgeneration.com
  9. 9. Where do we start.. 24 Months! $800 Million! $5 Billion
  10. 10. What’s wrong with this picture? • Where are the customers? • Too much Focus on First Ship Date! • Emphasis on Execution instead of Learning and Discovery • Lack of meaningful metrics • Premature scaling
  11. 11. Greatest Risk for a Startup • Is not in the development of the new product but in the development of the its customers and markets. • Startups don’t fail because they lack a product; they fail because they lack customer and a proven financial model - Steven Blank
  12. 12. Customer Development Search Execution
  13. 13. New Product Lifecycle Problem/ Solution Fit Problem/ Market Fit Scale Do I have Problem worth Solving? Have I built something they want? Can I repeat the process profitably? Validate Learning Growth Pivots Optimisations
  14. 14. Business Model Canvas
  15. 15. Lean Canvas
  16. 16. Validate Problem / Solution Fit
  17. 17. Product / Market Fit
  18. 18. Scale
  19. 19. Is it really a communication tool? • Executives / Stakeholders • Product Manager • Developers • Sales • Marketing • User Experience Designers
  20. 20. Workout 1.Complete your own Lean Canvas in 20 Minutes 2.Pitch your Canvas for 10mins? 3.Questions? bit.ly/LeanStartupCanvas
  21. 21. Start with what matters!
  22. 22. Tackle Riskiest Part
  23. 23. Time to Pitch Your Canvas 5 Mins Per Person
  24. 24. Interview Script
  25. 25. Questions? Humphrey Laubscher @HumphreyPL

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