Application Digital Marketing strategy

1. Egyptian Coach
Presented by : DM Roots Agency

2. Company objectives01
Outline
Research02
Competitors03
Target Audience04
Strategies05
Content06
Analytics07
Update08
Teamwork09

3. Company Objective
Goals

4. Goals
Brand
Awareness
Loyalty
Collaboration
Convert
Brand Awareness & Customer Downloads
Building a Loyal Customers
Collaboration With ‘’ CAF , EFA , etc...
Convert to Awarding organization like “ Ballon d’or , Marca , ect .
Affiliate Program

5. Research

8. 4 p’s
Price
Place
Promotions
Product Price
FREE
Place
- Google Play
- App Store
Promotions
- Online Advertising
- Offline Event
product
- Website
- App

9. Online & offline Promotion
Website Traffic
App install
- Like Campaign
- App install campaign
- Engagement campaign
AwarenessCampaign
Visit profile
Visit Website Campaign
Video Campaign
YouTube
Search campaign
App install campaign
Google ads
SEO
- Events
Offline
App install
Tik tok

10. Competitors

11. FilGoal Country Rank#18
GlobalRank#3,214 7,561,481 2.5m 1.9M 271K
Yallakora
Country Rank#11
Global Rank#1,921 6,388,559
1.2m
346.9K
35.1K
Btolat
Country Rank #202
Global Rank #20,463
2,158,609 2,510 36.6K 147K
Superkora
Country Rank #155
Global Rank #22,885
693,864 13.8k 57.1K 69.9K
goalarab
Country Rank #1,178
Global Rank #49,989
1,078 N/A 118 113
Kooora
Country Rank #5
Morocco
Global Rank #427
2,570,493 625k 1.5M N/A
yalla shoot
Country Rank #48
Global Rank #2,334
743,712 N/A 12.5K N/A

12. Competitors Activities
Online Presence
Presence on all social
media plaftforms
Offline Activity
Sponsored football &sport
events
Visual
Create 2D design & 3D
Designs
Videos
Create videos &
interviews with super star
Content
Create fresh & green
content

13. SWOT Analysis
S W
O T
SWOT
Strengths
?
Weakness
?
opportunities
?
Threats
?

14. Target Audiences

15. B2B
Academy
PR + Calls
Advertiser
Website
Clubs
PR + Calls
Sportswear
stores
PR + Emails
Scouts of football
talents
PR + emails

16. Segmentation
- Youth
- Males & Females
- Interested in football
- Fan to Alahly or elzamalek “ almost ‘’
- Fan to international clubs ‘’ Liverpool ,Real Madrid ect.
- interested in sport news
25 : 35
- Teenager
- Males & Females
- Playing Football
- Role model ( Mohamed Salah , Ramadan Sobhey )
- Talents ( males , females )
15 : 25
- Parents
- Mothers take child's to exercises
- Work
- They want their children being Mohamed Salah
- Emotions
35 : 45
B2C

17. Targeting
- Facebook
- IG
- Twitter
- YouTube
- SEO & SEM
- Tik Tok
- Website
15 : 25
- Website
- Facebook
- IG
- Twitter
- YouTube
- SEO & SEM
- Tik Tok
25 :35
- Facebook
- IG
- Website
- SEO & SEM
35 :45
3
2
1

18. Unique Selling
Proposition (USP)
- Talent Tab
- Women Football
- Parents
- Tik Tok

19. Strategies

20. Content
- Slang
- News
Social Media
- Facebook
- IG
- Twitter
- YouTube
SEO & SEM Create green content
Online Ads
Running online campaign through all
social media platforms

21. Content

22. A Team B Tame
Website Content Marketing Goal ?
Social Media Target Audience ?
Videos Channel Content Strategy ?
Social Currency Calendar & Scheduling
Triggers
Emotions
Public
particular value
Stories
SOCCERContent
Marketing
Content
Strategy1 1
Content is a King

23. Content Calendar
Sat Sun Mon Tue Wed Thu Fri
Facebook
Instagram
Twitter
YouTube
Tik Tok
Website
App

24. Analytics

25. Marketing Email SEO SEM Social Media Website
Cost per
acquisition
Open rate Sales Cost per click Followers and
fans
Website Traffic
Market share Conversation
rate
Leads Click through
rate
Conversation
rate
Unique visitor
Brand equality Opt-out rate Conversation
rate
Ad position Return on
engagement (
ROE )
Time on site
Cost per lead Conversation
rate
Time on site Conversations Post reach Average time on
page
Conversation
rate
Subscribers Time on page Conversion rate Amplification
rate
Page views
Page views Click through
rate
Keywords
rankings
Return on ad
spend ( ROAS)
Applause rate Traffic source
Bounce rate Delivery rate Referring
website (
backlinks )
Quality score Klout score Visits per
channel
KPIS’

26. Team Work

27. Account manager
Digital Marketing
specialist
Social media
specialist
Google Ads
specialist
2D Graphic
3D Graphic
Content Creator
Copy writer
Copy writer

28. Thank You
Don’t hesitate to contact us