How to write a Digital Marketing Plan

1. PhysioTopia
Request For Proposal
Presented by : DM Roots Agency

2. Outline
▪ Project Overview
▪ Project Goals .
▪ Scope of Work .
▪ Current Roadblocks and
Barriers to Success .
▪ Evaluation Metrics and
Criteria .
▪ Budget .

3. Project Overview
Physiotopia for physical therapy &
rehabilitation center provides the best
treatments and services, using the best
modalities and equipment for our patient's
well being.

4. Project Goals
➢Profit
➢Market share
➢Prestige
➢Relationships
➢Power

5. Project Goals
Activates
➢ B2b Sales
➢ Strategic Partnerships
➢ Strategic Business Decisions
➢Market Research and potential markets

6. Scope of Work
Content
Visual
Partnership
Ads
➢ Educational Content
➢ Branding Posts
➢ Tips Posts
➢ Awareness .
➢ Engagement
➢ Messages
➢ Partner must be targeting the
same customer .
➢ partner must be target the place
where my client buy from before
or after buying from me
➢ infographic
➢ Instructographic
➢ Edugraphic
➢ Testimonials
➢ Realistic photo
➢ Video
➢ GIF

7. Content plan
Educational Content
Branding Posts
Tips Posts

8. Current Roadblocks and
Barriers to Success .
1.Partnership
2.Ads
3.Content
4.Visual
5.Branding

9. Evaluation Metrics and Criteria
Quarter 1 Quarter 2
Quarter 3 Quarter 4

10. ‫كدكتور‬‫؟‬ ‫وكعيادة‬ -‫الحاجة‬ ‫اى‬‫بيها‬ ‫متميز‬ ‫اللى‬
‫؟‬ -‫اية‬‫ال‬ ‫من‬ ‫بتجيلك‬ ‫حاالت‬ ‫اكتر‬6‫خدمات‬
-‫معظمهم‬‫وساكنين‬ ‫سنة؟‬ ‫كام‬ ‫حدود‬ ‫فى‬ ‫بيبقى‬ ‫سنهم‬‫؟‬ ‫فين‬
-‫ما‬‫نظرك؟‬ ‫وجهة‬ ‫من‬ ‫الجوامل‬ ‫للستات‬ ‫الحجامة‬ ‫فوائد‬ ‫هى‬
-‫شرح‬‫اد‬ ‫فى‬ ‫وبيتعالج‬ ‫مرض‬ ‫لكل‬ ‫مبسط‬‫؟‬ ‫اي‬
-‫هل‬‫للحجامة؟‬ ‫اعراض‬ ‫يوجد‬
-‫هل‬‫للحجامة؟‬ ‫جانبية‬ ‫اثار‬ ‫يوجد‬
-‫ما‬‫االبر؟‬ ‫مع‬ ‫البقاء‬ ‫يجب‬ ‫الوقت‬ ‫من‬ ‫وكم‬ ‫الصينى‬ ‫بالطب‬ ‫العالج‬ ‫مدة‬
-‫مين‬‫تبقى‬ ‫الصفحة‬ ‫عايز‬ ‫منهم‬ ‫حد‬ ‫فيه‬ ‫وهل‬ ‫المنافسين‬‫؟‬ ‫شبهه‬
-‫اي‬‫المرضى‬ ‫شكاوى‬ ‫هى‬‫؟‬ ‫عموما‬
-mission
-vision
- -‫طريقة‬‫بشكل‬ ‫علمية‬ ‫وال‬ ‫رسمى‬ ‫تبقى‬ ‫المحتوى‬ ‫كتابة‬‫بسيط‬
-‫قصة‬‫اد‬ ‫وبقالها‬ ‫العيادة‬‫؟‬ ‫اي‬
-‫أي‬‫التهاب‬ ‫سبب‬‫؟‬ ‫المفاصل‬
-‫مين‬‫حجامة‬ ‫محتاج‬ ‫اللى‬ ‫الشخص‬‫؟‬
-‫مين‬‫األبر‬ ‫و‬ ‫الصينيه‬ ‫األبر‬ ‫محتاج‬ ‫اللى‬ ‫الشخص‬‫؟‬ ‫الجافه‬
-‫الفرق‬‫االخرى‬ ‫للحاالت‬ ‫الطبيعى‬ ‫والعالج‬ ‫العصبية‬ ‫لالمراض‬ ‫الطبيعى‬ ‫العالج‬ ‫بين‬
-‫سبب‬‫منه‬ ‫الوقاية‬ ‫وكيفية‬ ‫المفاصل‬ ‫التهاب‬
-‫مدة‬‫اية؟‬ ‫اد‬ ‫الطبيعى‬ ‫العالج‬ ‫جلسة‬

11. ‫االخرى‬ ‫البيدجات‬ ‫على‬ ‫فيها‬ ‫بيسال‬ ‫او‬ ‫منها‬ ‫بيشتكى‬ ‫المريض‬ ‫اللى‬ ‫الحاجات‬ ‫اية‬
-‫العيادة‬ ‫فى‬ ‫الطويل‬ ‫االنتظارلوقت‬
-‫العيادة‬ ‫مكان‬
-‫الجلسات‬ ‫سعر‬

12. Budget
First Package 15,000 LE
Includes :-
➢ Facebook and Instagram
➢ Ads
➢ 12 Post (monthly) .
➢ Designs (2D designs , Gif , Infographic ect…,
➢ Publishing & sharing .
➢ Analytics and optimization .
➢ Account Manager .
➢ Monthly meeting .
➢ Media production ( 1 photoshoot ) .
Second Package 20,000 LE
Includes :-
➢ Facebook and Instagram
➢ Ads
➢ 12 Post (monthly) .
➢ Designs (2D designs , Gif , Infographic ect…,
➢ Publishing & sharing .
➢ Analytics and optimization .
➢ Account Manager .
➢ Monthly meeting .
➢ Media production ( 2 Photoshoot + 1
Videography ) .