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AMR EL BARBARY 2019
presentation
Architectural Design
Presentation
Summary
Company analysis
competitors
Business goals
We will Provide
Target audience
Business tactics
Branding
Content strategy
Tools
Team
Company analysis
This is current situation . Remember
this , to see Different result after 3
month's
28.4 k 5 subscribe20,8 k 24 f
Competitors To have vision you must know
Your competitors in market share
CHANNEL IDRAC EGYPT M T
ARCHITECTS
AWTAD AMR
ELBARBARY
GOALS
Fb 509,310 88,640 17,447 20,832 600 k
Instagram 39.5 35.9k 1,724 28.4 k 40 k
Twitter 13 95 × 24 1 k
Snap chat × × × × Create new
LinkedIn × × 92 × Create new
YouTube √ × × 5 500 s
Website √ √ √ × optimize
sem × × × × Create new
content Image / video Image / video Image / video Image/ 360 Create videos
Business Goals
Market share
WHERE I
AWTAD
20%
M T
Architects
20%
Amr
Elbarbary
10%
IDRAC
EGYPT
50%
IDRAC Egypt Interior &
Architecture Design
IDRAC EGYPT
IDRAC Egypt is a company
that is specialized in interior
design, decoration
,landscape and architectural
solutions .
M T Architects
Architectural Design
Interior Design
Urban and Landscape Design
Consultancy
Since 1999
AWTAD
Architectural and Interior
Spatial Designs Firm
We are one of the top companies
specialized in interior & exterior
designs , decoration and architectural
solutions
We provide a complete Interior /
exterior Design solution
Amr Elbarbary
I’LL PROVIDE
I'll use these tools until I optimize the website then I’ll use tools ike SEO / SEM this will be an
advantage on our competitors.
create Ads on
a different
platform
Write on all plat-
forms with
different media
types
create a newsletter
to send monthly
emails to companies
manage Seo Manage PPC
Target audience
❑ Men of the state
1-Ministers
2- Major general
3- Parliament members
❑ Business
1-Business men
2-Managerial level
3-Doctors
4- Petroleum employees
❑ Media
1-Actors and actresses
2- Singers
3- Football players
Goals Strategy Tactic kip's
Optimize social media
create new platforms
create other platforms and
optimize old platforms,
with content at least 10
Posts per platform for new
platforms
- Optimize fb
- Optimize insta
- Optimize YouTube
- Optimize twitter
- create snapchat
- Create LinkedIn
- 10 posts per platform
- Being ready to
mange all platform
Email marketing
Sort emails for our
pervious clients and add
new contacts for list
- collect emails for old clients
- Find new contacts
- create database for work
-Being ready to
Send newsletter
Optimize website
Enhance website with web
developer
- Collaborate with web
developer to enhance web site
interface
- Seo checklist
- Web developer responsible to
teaching one of our team how
to edit & add to web site
-Being ready to use
website
Business Tactics The First Month
Goals Strategy Tactics kip's
Social media
Run campaigns to increase
fan page and convert
traffic to website
- Facebook ads
- Instagram
- Twitter
- LinkedIn
- Snapchat
- YouTube
- Number of content
- X Fb campaign
- X IG campaign
- X twitter camp.
- X LinkedIn camp
-X Snap camp.
Email marketing Using mail champ Send emails to client
- Send X emails
Seo Create content to web site - Keyword strategy
Enhance website
rank
Sem Run search & Display
campaigns
- Search campaign
- Display campaign
- 3 search
- 3 display
Business Tactics The Second Month
Goals Strategy Tactic kips
Social media
Run campaigns to increase
fan page and convert
traffic to website
- Facebook ads
- Instagram
- Twitter
- LinkedIn
- Snapchat
- YouTube
Increase fan
pages on all
social media
Email marketing Using mail champ Send emails to client Build relation
ship with client
Seo Create content to web site
- keyword strategy
Enhance website
rank
Sem Run search & Display
campaigns
- Search campaign (3)
- Display campaign (3)
Increase
awareness about
website
Business Tactics The Third Month
Branding
Business
Customer
Engagement / storyCause
×
√√
×
“choose your Design”
Content strategy
Buyer persona
New ideas
Keyword strategy
Relevant trend
Content weight
Brand story script
Copy writing formulas
Post anatomy
Editorial calendar
Some ideas
Type Strategy Usage
Social media
-Buffer
-Hootsuit
-Karma fan page Moderate social media platforms
Web site
-Sem rush
-Spy Fu
Analysis data and collect data about
competitor
Newsletter - Mail champ Send emails to clients
Keywords
- keyword planner
- merge words
- uber suggested
- Soovle
- Google
-Key word every where
- Rite hashtag
Identify keywords
Business tools
Team
Digital marketing Team
Digital marketer
Sem/seo
Digital marketer
Smm ads
Digital marketer
moderator
Copy writer
Email marketing/content
Graphic designer Photographer
Any Question ?
Thank you

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audit .. plan .. action . again !

  • 1. AMR EL BARBARY 2019 presentation Architectural Design
  • 2. Presentation Summary Company analysis competitors Business goals We will Provide Target audience Business tactics Branding Content strategy Tools Team
  • 3. Company analysis This is current situation . Remember this , to see Different result after 3 month's 28.4 k 5 subscribe20,8 k 24 f
  • 4. Competitors To have vision you must know Your competitors in market share
  • 5. CHANNEL IDRAC EGYPT M T ARCHITECTS AWTAD AMR ELBARBARY GOALS Fb 509,310 88,640 17,447 20,832 600 k Instagram 39.5 35.9k 1,724 28.4 k 40 k Twitter 13 95 × 24 1 k Snap chat × × × × Create new LinkedIn × × 92 × Create new YouTube √ × × 5 500 s Website √ √ √ × optimize sem × × × × Create new content Image / video Image / video Image / video Image/ 360 Create videos Business Goals
  • 6. Market share WHERE I AWTAD 20% M T Architects 20% Amr Elbarbary 10% IDRAC EGYPT 50% IDRAC Egypt Interior & Architecture Design IDRAC EGYPT IDRAC Egypt is a company that is specialized in interior design, decoration ,landscape and architectural solutions . M T Architects Architectural Design Interior Design Urban and Landscape Design Consultancy Since 1999 AWTAD Architectural and Interior Spatial Designs Firm We are one of the top companies specialized in interior & exterior designs , decoration and architectural solutions We provide a complete Interior / exterior Design solution Amr Elbarbary
  • 7. I’LL PROVIDE I'll use these tools until I optimize the website then I’ll use tools ike SEO / SEM this will be an advantage on our competitors. create Ads on a different platform Write on all plat- forms with different media types create a newsletter to send monthly emails to companies manage Seo Manage PPC
  • 8. Target audience ❑ Men of the state 1-Ministers 2- Major general 3- Parliament members ❑ Business 1-Business men 2-Managerial level 3-Doctors 4- Petroleum employees ❑ Media 1-Actors and actresses 2- Singers 3- Football players
  • 9. Goals Strategy Tactic kip's Optimize social media create new platforms create other platforms and optimize old platforms, with content at least 10 Posts per platform for new platforms - Optimize fb - Optimize insta - Optimize YouTube - Optimize twitter - create snapchat - Create LinkedIn - 10 posts per platform - Being ready to mange all platform Email marketing Sort emails for our pervious clients and add new contacts for list - collect emails for old clients - Find new contacts - create database for work -Being ready to Send newsletter Optimize website Enhance website with web developer - Collaborate with web developer to enhance web site interface - Seo checklist - Web developer responsible to teaching one of our team how to edit & add to web site -Being ready to use website Business Tactics The First Month
  • 10. Goals Strategy Tactics kip's Social media Run campaigns to increase fan page and convert traffic to website - Facebook ads - Instagram - Twitter - LinkedIn - Snapchat - YouTube - Number of content - X Fb campaign - X IG campaign - X twitter camp. - X LinkedIn camp -X Snap camp. Email marketing Using mail champ Send emails to client - Send X emails Seo Create content to web site - Keyword strategy Enhance website rank Sem Run search & Display campaigns - Search campaign - Display campaign - 3 search - 3 display Business Tactics The Second Month
  • 11. Goals Strategy Tactic kips Social media Run campaigns to increase fan page and convert traffic to website - Facebook ads - Instagram - Twitter - LinkedIn - Snapchat - YouTube Increase fan pages on all social media Email marketing Using mail champ Send emails to client Build relation ship with client Seo Create content to web site - keyword strategy Enhance website rank Sem Run search & Display campaigns - Search campaign (3) - Display campaign (3) Increase awareness about website Business Tactics The Third Month
  • 13. Content strategy Buyer persona New ideas Keyword strategy Relevant trend Content weight Brand story script Copy writing formulas Post anatomy Editorial calendar
  • 15. Type Strategy Usage Social media -Buffer -Hootsuit -Karma fan page Moderate social media platforms Web site -Sem rush -Spy Fu Analysis data and collect data about competitor Newsletter - Mail champ Send emails to clients Keywords - keyword planner - merge words - uber suggested - Soovle - Google -Key word every where - Rite hashtag Identify keywords Business tools
  • 16. Team Digital marketing Team Digital marketer Sem/seo Digital marketer Smm ads Digital marketer moderator Copy writer Email marketing/content Graphic designer Photographer