We bring to you an exhaustive list of features that ought to be a crucial part of any e-commerce website if it aims to be successful. Read more: http://www.hire-php-developers.co.uk/blog/15-crucial-functionalities-of-a-successful-e-commerce-website/

1. 15 Crucial Functionalities of a
Successful E-Commerce Website

2. A logical and valid LOGO
acts as your brand’s
identity

3. A hassle-free user registration
and login can provide the users
ease in accessing your website

4. SMART SEARCH OPTIONS
help the users look out for
products and specifications

5. Promotional discounts, deals
and freebies
grab plenty of public attention

6. Display your most
exquisite items as
Featured Products

7. Newsletter should update
customers on
latest deals, offers and
discounts

8. Categorize your products
with in-depth details

9. Make Shopping Cart
a permanent feature of
interface

10. Payment Trustmarks
help gain customer trust

11. Privacy and Return Policies
give the customer peace of
mind

12. Product delivery details
with clear timescales
are important

13. Latest news inform
customers about
Hottest deals and offers

14. Social media campaigns
Expand your client base

15. 24/7 live chat makes
customers believe
that you care!

16. Responsive web design
gives users optimal web
experience