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Empowering Retail and Consumer Products

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Combina il meglio di negozi fisici e digitali per fornire esperienze cliente personali, integrate e differenziate.
Sono a tua disposizione per fornirti il supporto per l' applicazione del programma di lavoro - https://goo.gl/pWVu2p - : puoi contattarci al numero +39 333 147 5608 dal lunedì al venerdì, dalle 08:00 alle 20:00. E' un servizio gratuito!

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Empowering Retail and Consumer Products

  1. 1. EMPOWERING Speaker Salvatore Coda website. www.scbn.biz - mobile. 3331475608 Date 4 novembre 2016 retail
  2. 2. Retail is transforming from mass merchandising to personal experiences
  3. 3. 3 Combine the best of online and in-store M O B I L E S H O P P I N G T R A F F I C A N A LY S I S M O B I L E B E A C O N S F I T T I N G R O O M S E A R C H I N G T R E A S U R E H U N T C L I C K A N D C O L L E C T B R O W S I N G
  4. 4. Customers demand personal, seamless, and differentiated experiences that make shopping fun and rewarding. 4 Retailers need a sustainable competitive advantage during a time of transformation.
  5. 5. The shopping experiences they love The great customer service they expect Make it your showroom by enabling the great experiences customers want 5 The rich information and choice they crave The personal offers they desire
  6. 6. Empowered Retail gives you a sustainable competitive advantage in the digital age 6 Modern store Empowered workforce Customer centricity
  7. 7. Customer centricity 7
  8. 8. Put customers first with technology that learns, predicts, and engages at a personal level » Predict what customers want before they tell you » Engage with customers at the right time, right place with the right offers » Personalize the customer experience across channels » Improve loyalty, "share of wallet" through hyper-local assortments and inventory
  9. 9. 9 …into connected, digital-first experiences The customer journey has evolved… M O B I L E E N G A G E M E N T P E R S O N A L I Z E D D I G I TA L C A M PA I G N S S O C I A L R E C O M M E N D AT I O N S D I G I TA L I N T E R A C T I O N I N S T O R E R E C O M M E N D AT I O N S C L I E N T E L I N G A N D A S S I S T E D S A L E S
  10. 10. CUSTOMER SERVICE Customer satisfaction & loyalty data 10 SOCIAL CHANNELS Customer preferences & brand perception INTERNAL SYSTEMS Profitability & segmentation data
  11. 11. 11 The cloud Predictive and self-service data analytics Collaborative tools
  12. 12. Capture & integrate customer data Derive insight from data Turn insight into action Customer Insights Easily gather and mix together data about customers from multiple internal and external sources. Use predictive and self-service analytics with the tools you already know to better visualize and understand customer behavior. Increase profitability and customer retention by sharing insight and creating automated workflows that enhance decision-making.
  13. 13. 13 Customers respond best to offers & experiences that are personal & relevant
  14. 14. Collect and understand customer behaviors and respond with offers and experiences that are personal and engaging. Gaining real-time risk and operational insight HanesBrands aggregated its data into a single BI and reporting system that provides more accurate POS and inventory information, for greater efficiency. JJ Food Service used machine learning, mobile devices, and custom apps to predict customer orders, coordinate drivers, and ensure fresh deliveries. Making accurate purchase predictions Pier 1 Imports combined online and in-store transactional and behavioral data to predict what products customers would be most likely to purchase next. Understanding customers better McDonald's connected its brand app with a cloud-based analysis and insights system to gather customer data and provide personal, relevant, and contextual content. Accelerating competitive advantage
  15. 15. Modern store 19
  16. 16. Providing innovative experiences and meaningful engagements across touch points OUR APPROACH: Deliver dynamic and agile systems that support your business today and into the future, with a scalable platform that supports any client and provides mission-critical reliability and security. Empower your field teams with mobile devices and apps powerful enough to handle daily business. Protect store and employee data & devices against modern security threats Turn global complexity into streamlined execution that maximizes reach
  17. 17. Great devices for retail • Choice of device form factor • Thin and light for portability • Digitized stylus for signature capture • Peripheral extensibility • Hardware-based security
  18. 18. Retail scenarios Assisted selling Modern point- of-sale Store operations Retail execution Electronic work instruction Help sales associates improve customer service, boost productivity, and increase sales Provide a secure, quick purchase experience from anywhere on the sales floor Help associates and managers maximize operational efficiency Keep field reps and merchandisers up-to-date with information and tools throughout their day Replace printed documents with portable, interactive instructions
  19. 19. Empowering people, organizations, and industries in the digital age Invigorating mobile sales teams Streamlining global operations New Belgium Brewing built a custom app for its sales teams to provide them with instant access to customer information on mobile devices, improving sales. Ashley Furniture replaced its retail management system to provide omni-channel service that improves in-store shopping and reaches a broader demographic. Providing innovative experiences GameStop provided a digitally immersive shopping experience within the physical store to engage customers in interactive, informative, and entertaining ways. Unilever created a private cloud environment that will scale to their growth and help them respond to markets faster and more efficiently. Implementing seamless commerce
  20. 20. Empowered workforce 30
  21. 21. Deliver dynamic and agile systems that support your business today and into the future, with a scalable platform that empowers all Employees. » Enable communication across entire organization » Empower your teams with tools to handle daily activities » Increase agility in responding to customers and market changes » Enable all staff to share ideas and increase engagement
  22. 22. Store communication Customers are more informed Disengaged employees Store overwhelmed with email/paper Fragmented communication through BYOA
  23. 23. Empower your people Head Office Suppliers Stores Consumers Innovate and adapt in a world of constantly changing business needs Get more done across stores, HQ, partners, suppliers Bring your intranet to life with social, mobile, and business data Give your store workers a voice and encourage them to make a difference
  24. 24. Operational Productivity Associate Empowerment Scenarios: Product & Program Training Issue identification and resolution Innovation via internal Social (crowdsourcing) Associate recognition /praise Benefits: Increase employee satisfaction & engagement Reduce Staff turnover Sharing of best practices Product & Brand ambassadors Scenarios: HR forms & processes Task management Key performance indicators Benefits: Streamline information & communication Access to latest info from front of Store Quick response to market, recalls (tasks) Integration & context around Applications
  25. 25. “The cloud-based communication and collaboration tools in Office 365 help to promote personal mobility and business agility: the foundation Accor needs to compete in today’s global economy.” — Marc Champsaur, VP Internet, Intranet, Franchise and Mobility, Accor
  26. 26. 36 Providing more personal service Rooms To Go freed its sales staff to interact more closely with customers through a touch-based app on mobile devices. Creating a collaborative workplace Coles fostered collaboration and productivity with a cloud- based employee portal and enterprise social networking. Enabling teamwork anywhere on any device The Carlsberg Group enabled its sales reps to connect and share information anytime and anywhere, enriching the company’s understanding of regional markets.
  27. 27. Combina il meglio di negozi fisici e digitali per fornire esperienze cliente personali, integrate e differenziate. Sono a tua disposizione per fornirti il supporto per l' applicazione del programma di lavoro - https://goo.gl/pWVu2p - : puoi contattarci al numero +39 333 147 5608 dal lunedì al venerdì, dalle 08:00 alle 20:00. E' un servizio gratuito! -- Salvatore Coda (owner) SCBN | MCP - Google Partner

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