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  1. 1. Fundraising 101 Funding Solutions, Inc. Successful fundraising strategies for non-profits
  2. 2. Source: Giving USA
  3. 3. Individuals $222.89 75.6% Source: Giving USA
  4. 4. Major Components of a Fundraising Program <ul><li>The Case for Support </li></ul><ul><li>Needs: Reasons why people should give money </li></ul><ul><li>Goals : What is this organization and what are you capable of raising? Who we ask and How we ask. </li></ul><ul><li>Prospects: How many and at what levels? </li></ul><ul><li>Leadership: Top caliber volunteers ~ to lead, to give, and to urge others. </li></ul><ul><li>Staff: Qualified; Is there appropriate expertise, training, & sufficient size for the work being done </li></ul>
  5. 5. Annual Fund Campaigns <ul><li>Pay operating expenses </li></ul><ul><li>Balance the annual budget </li></ul><ul><li>Build loyalty to organization </li></ul><ul><li>Identify people interested in the organization </li></ul><ul><li>Provide a platform for communication </li></ul>
  6. 6. Annual Campaigns are comprised of: <ul><li>Boards giving at 100%, at a level meaningful for their circumstances </li></ul><ul><li>Visits: Seeing people face to face </li></ul><ul><li>Mail: often 3 times a year, with specific gift asks and personalized letters </li></ul><ul><li>Phone : follow up to letters is effective </li></ul><ul><li>Special Events: can help operating budgets or a specific purpose. Need to net worthy number of dollars for the time spent. </li></ul><ul><li>Grants: can be for anything, but take time & effort </li></ul>
  7. 7. Why People Are Motivated To Give <ul><li>Loyalty </li></ul><ul><li>The need for recognition </li></ul><ul><li>Gratitude </li></ul><ul><li>Pure generosity </li></ul><ul><li>To do something that needs doing </li></ul><ul><li>To make a difference </li></ul>
  8. 8. Why People Give <ul><li>Because they want to </li></ul><ul><li>They won’t unless someone asks </li></ul><ul><li>(especially large gifts) </li></ul><ul><li>Give money to people </li></ul><ul><li>Give money to opportunities and benefits </li></ul><ul><li>Not needs (desperate) and problems </li></ul><ul><li>Give money to success , not to distress </li></ul><ul><li>Give money to make a change for the good </li></ul>
  9. 9. Types of Charitable Gifts <ul><li>Annual Campaigns - Cash </li></ul><ul><li>for Operational Support </li></ul><ul><li>2. Major Gifts - Cash & Pledges for </li></ul><ul><li>Operational Support, Specific Programs, </li></ul><ul><li>Buildings, Endowments </li></ul><ul><li>3. Planning Giving – Long-term agreements </li></ul>
  10. 10. Sphere of Influence
  11. 11. Fundraising Thoughts <ul><li>“ It is estimated that among current donors (this is, those who gave last year), 50% will give the same amount again; 25% will give more; 15% will give less; and 10% will lapse.” </li></ul><ul><li>--Harold J. Seymour, Designs for Fund-raising </li></ul><ul><li>“ A fund-raising maxim – which appears to work in practice – holds that in a personal call, the prospect is likely to give 50% of what was asked 75% of the time. In the case of a phone request, the prospect donor will give at least 25% of the amount solicited 50% of the time. Direct mail results are typically far lower, a good response means 2 to 10% of those asked make small gifts.” </li></ul><ul><li>--Ann Gee Louden, Educational Fund Raising </li></ul><ul><li>“ For every $1 you raise in direct mail, you raise $10 by phone and $50 face to face.” </li></ul><ul><li>--James R. Hackney, Jr. </li></ul>
  12. 12. Just do it! <ul><li>“ Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it’s the only thing that ever has.” </li></ul><ul><li>-Margaret Mead </li></ul><ul><li>“ You gain strength, courage and confidence by every experience in which you really stop to look fear in the face…You must do the thing you think you cannot do.” </li></ul><ul><li>-Eleanor Roosevelt </li></ul>