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How to suck eggs...!

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Presentation offered by District Marketing, PR & Communications Chair, James W Martin on the direction the Eleven Twelve team was to look to take publicity forward for the forthcoming year.

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How to suck eggs...!

  1. 1. how to suck eggs<br />Eleven Twelve Team PR & Media Training<br />Queens Hotel, Perth<br />Sunday, 20 February 2011<br />
  2. 2. what is effective PR?<br />getting the right message to the right people in the right way...<br />
  3. 3. PR isolation in Rotary<br />
  4. 4. Destined to be the bridesmaid...?<br />
  5. 5. RI strategic plan<br />Enhance public image and awareness<br /><ul><li>Unify image and brand awareness
  6. 6. Publicize action-oriented service
  7. 7. Promote core values
  8. 8. Emphasize vocational service
  9. 9. Encourage clubs to promote</li></li></ul><li>“your less fun granddad...”<br />
  10. 10. ...what we actually do<br />
  11. 11. Why change the message?<br />
  12. 12. Membership predictions<br />
  13. 13.
  14. 14. Officer guidance<br />
  15. 15. sparks interest<br />
  16. 16. human interest<br />
  17. 17. ROTARY CLUB HANDS OVER CHEQUE FOR THOUSANDS<br />Money raised will help their local community<br />
  18. 18. ROTARY SIGNS BECKHAM AS FIRST AMBASSADOR<br />Footballer will help highlight Rotary’s humanitarian work<br />
  19. 19. give<br />grin<br />
  20. 20. X<br />
  21. 21. X<br />
  22. 22. X<br />
  23. 23. X<br />
  24. 24. <br />
  25. 25. <br />
  26. 26. Cropping<br />
  27. 27. club crisis<br />
  28. 28. Buy a little time<br />Think about what you need to do next<br />Establish the facts<br />Contact the DG & DMPRCC<br />Designate a spokesperson for situation<br />Agree a statement of facts<br />Everyone sticks to the plan of action<br />
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  33. 33. How good PR will pay off<br />“In the promotion of understanding, it is important to reach large numbers, non-Rotarians as well as Rotarians, and you cannot reach large numbers privately.”<br />Paul Harris, founder of Rotary<br />
  34. 34.
  35. 35.
  36. 36. FeelproudofRotarynow?<br />

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