Donors have many choices today so nonprofit organizations are recruiting their constituents to help them inspire donors to give. The strategy is classic peer-to-peer fundraising, but organizations are being more creative than ever with the execution. From special events to do-it-yourself fundraising, there are so many options to integrate Peer to Peer fundraising into your organization’s revenue stream that you may not know where to start. In this session, we will give you an overview of the latest trends and industry best practices in Peer to Peer Fundraising and then help you build the road map your organization needs to either start a new campaign or enhance your current ones.
2. Meet Your Presenter
13+ Years Experience in Peer
to Peer Fundraising
Raised $30 Million+ during
8 years with National MS
Society
Worked with 70+ NPOs as a
Strategy Consultant at
Blackbaud
Supported 100+ P2P
Campaigns
Specializes in DIY, Endurance
and Event Fundraising
Contributor to numerous
publications and conferences
Nancy
Palo
P2P
Industry
Expert
13+ Years
Experience
70+ NPOs
$30
Million+
Raised
100+
Events
DIY,
Endurance
and Event
Specialist
3. Today’s Goals
SHIFT what you know about
P2P fundraising
SHIFT the way you integrate
P2P fundraising in your
organization
4. But First, Let’s Get Social
Follow
@fundraising101
Share
#P2PatAFP
5. Peer to Peer Fundraising
(in no particular order!)
9. The Power of a P2P Ask
• Number of fundraising emails from
your organization that result into a
donation
1 in 1,250
• Number of fundraising emails from an
P2P Fundraiser that result in a
donation
1 in 4
*2011 eNonprofit Benchmark Study; Data provided by Blackbaud and RunWalkRide Fundraising Council.
10. P2P Fundraising = Donor Acquisition
71% of all DIY donors were first time donors
to the organization compared to 36% of events
and 20% of traditional donors.*
It is worth the investment!
*Data is from a first year P2P DIY Campaign in 2013
11. P2P Fundraising Raises How Much?
The Top 30
PeerToPeer
Fundraising
campaigns raised
$1.6 Billion
in 2013
34. Millennials & P2P Fundraising
70% of Millennials are willing to raise money on
behalf of a nonprofit they care about
64% fundraise for walk/run/cycling events
46% prefer asking people to donate to a
designated nonprofit in lieu of physical gifts
45% of respondents are not afraid to ask family
and friends for money when they feel strongly
about a cause
2013 Millennial Impact Report
39. Online Fundraising Tools Needed
Registration Process
• Collect Contact Information
• Grant Access to Fundraising
Tools
Fundraising Tools
• Personal & Team
Webpages
• Email & Social Tools
• Reporting
• Digital Assets
40. Gamification is the next buzz word, in
reality P2P Fundraising has been
Gamification all along!
In 2010, businesses
spent $100 million
on Gamification
By 2016, they will
spend $2.8 BILLON
www.engineyard.com/infographics/gamification
The importance of P2P fundraising is different for every organization but overall it attracts a younger audience, grows your constituent base and engages your supporters in ways that you aren’t able to with traditional fundraising. I will share with you the information you need to get the organizational support needed to invest in P2P fundraising.
The 2013 Blackbaud Peer-to-Peer Participant Fundraising Study
Share stats.While email is one way that P2P fundraising has seen a lot of success we will look all the ways organizations are P2P fundraising.
P2P Fundraising is a classic strategy and organizations are being more innovative than ever with how they are integrating it into their fundraising. We will explore everything you need to know about it!
P2P Fundraising comes in lots of forms, highlight each one with an emphasis on how events are the breadwinner, the buzz around crowdfunding, memorial giving has always been peer to peer it just needs the tools, etc.
Highlight how event fundraising has dominated P2P fundraising and how they lead the way of defining a new donor behavior
Run Walk Rides have dominated the event fundraising world, click for stats, but events have evolved…
Just over 25 years ago, Bruce Cleland’s daughter was diagnosed with LL and he responded by recruiting 38 runners who raised $320K for the 1988 NYC Marathon. 25 years later, more than 625,000 participants have helped TNT and The Leukemia & Lymphoma Society (LLS) raise more than $1.4 billion most importantly paved the path for non-profits all over the world to benefit from the endurance community – so much that running and charity go hand in hand. More than 300 charities now benefit from NYC Marathon runners who raise over $30 million each year.
The campaign is only 8 years old! Movember is 10 years old and raised 21 million last year.
Click to watch video! Also known as IFE, Crowdfunding, Third Party Events
Talk about the shift happening in industries
Showcase three non-event orgs that have started P2P campaigns in the last couple of years
Showcase How Cleveland Clinic has integrated P2P
While younger generations may be giving less, they certainly are not asking less. We will look who is P2P fundraising from both a constituent and organization perspective.
The foundation of an online Do It Yourself fundraising campaign includes a website, registration process, and fundraising tools. The website should provide your constituents information about your campaign, mission and organization. The registration process should collect the information you need to communicate and cultivate your DIY fundraisers. The online fundraising tools should give your fundraisers a personal fundraising webpage and email tools for them to be able to solicit donations. Once you have the foundation built your can expand your campaign in many different directions.
Let’s look at how Gamification already exists in the P2P online experience
All Year Long! I will show a variety of examples of how different organizations timed their P2P campaigns from the new year to the end of year.