Theorist Deborah

2. 3 Qualities of the star in
such video
The star as a form of prophet
The star would be portrayed as a political
commentator
The star will then be a point of resolution for the
social conflict

3. Deborah Holdstein
"I think video plays a big part ... gives the band more
of an identity ... If a band's personality comes across,
they're ultimately much stronger. Bands must take
performance into account nowadays when they
present themselves to the public. The video make
you more accessible to the fans. When they come to
a performance, then they bring or wear things
they've seen in the video."

4. Videos tend to divide into two categories
Those with allegedly explicit political themes
And those who revive the traditional US film musical.

5. In the past the artists portrayal will only be left in the
viewers imagination through the use of radio or
viewing them in concert.
But now video image is quicker and more powerful.
Videos make artist more accessible to fans

6. The artist are then able to use there music videos to
address issues of today and portray there opinion of
view upon there audience.