Focus on Relationships in the Social Web
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The document discusses focusing on relationships over technologies in the social web. It recommends starting by learning from conversations on the social web. Additionally, it suggests preparing to let go of the need to control relationships and instead accept the lack of control you had over them.
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Focus on Relationships in the Social Web
- 1. THE SOCIAL WEB A puzzle about passion. http://www. .com/arne.krueger
- 2. All the (Wikipedia) articles, edits, and arguments about articles and edits represent around 100 million hours of human labor. That’s a lot of time. But remember: Americans watch about 200 billion hours of TV every year. Source: Clay Shirky http://www.wired.com/magazine/2010/05/ff_pink_shirky/
- 4. SOCIAL WEB CAN BE CONFUSING Source: http://www.briansolis.com
- 5. TECHNOLOGIES CAN BE CONFUSING TOO Source: Charlene Li, Altimeter Group & wordle.net
- 6. IT’S ABOUT THE RELATIONSHIP Source: Charlene Li, Altimeter Group
- 7. IT’S ABOUT THE RELATIONSHIP Source: Charlene Li, Altimeter Group
- 8. FOCUS ON RELATIONSHIPS, NOT TECHNOLOGIES What kind of relationship do you want? Source: Charlene Li, Altimeter Group
- 9. FOCUS ON RELATIONSHIPS, NOT TECHNOLOGIES What kind of relationship do you want? Transactional Occasional Impersonal Short-term Source: Charlene Li, Altimeter Group
- 10. FOCUS ON RELATIONSHIPS, NOT TECHNOLOGIES What kind of relationship do you want? Transactional Passionate Occasional Constant Impersonal Intimate Short-term Loyal Source: Charlene Li, Altimeter Group
- 11. GOALS DEFINE YOUR STRATEGY Source: Charlene Li, Altimeter Group
- 12. ALWAYS START WITH LEARN Source: Charlene Li, Altimeter Group
- 13. #1 START SMALL, AND START NOW Source: Charlene Li, Altimeter Group
- 14. DEAL WITH DIFFERENT MINDSETS Find the “moments of truth” and “moments of crisis” for each mindset Source: Charlene Li, Altimeter Group
- 15. DEAL WITH DIFFERENT MINDSETS Find the “moments of truth” and “moments of crisis” for each mindset Source: Charlene Li, Altimeter Group
- 16. #2 MEASURE THE RIGHT THINGS Your goals determine your metrics Use the same metrics as your strategic goals Source: Charlene Li, Altimeter Group
- 17. EXAMPLE “MICRO” METRICS Source: Charlene Li, Altimeter Group
- 18. #3 FAIL FAST, FAIL SMART Identify the top 5-10 worst case scenarios. Develop mitigation and contingency plans. Prepare everyone for the inevitable failures. Source: Charlene Li, Altimeter Group
- 19. #4 GIVE UP THE NEED TO BE IN CONTROL Photo: Kantor, http://www.flickr.com/photos/kantor Source: Charlene Li, Altimeter Group
- 20. SUMMARY Source: Charlene Li, Altimeter Group
- 21. SUMMARY • Focus on the relationships, not the technologies Source: Charlene Li, Altimeter Group
- 22. SUMMARY • Focus on the relationships, not the technologies • Start by learning from the conversations Source: Charlene Li, Altimeter Group
- 23. SUMMARY • Focus on the relationships, not the technologies • Start by learning from the conversations • Prepare to let go … Source: Charlene Li, Altimeter Group
- 24. SUMMARY • Focus on the relationships, not the technologies • Start by learning from the conversations • Prepare to let go … … of the control you never had Source: Charlene Li, Altimeter Group
- 25. MTC & HERR KRUEGER IN THE SOCIAL WEB
- 41. http://www. .com/arne.krueger http:// .com/herrkrueger http://herrkrueger. com arne@herrkrue er.de
Editor's Notes
- http://flickr.com/photos/kantor/2279534438/